Bareminerals Coupons

77 Reviews
7 Coupons & Deals  | 793 used today

Looking for the best deals and promo codes at bareminerals.com? Look no further than AskmeOffers! With a vast selection of coupon codes, offers, deals, and promo codes, AskmeOffers can help you save big on your next purchase from bareminerals.com. At bareminerals.com, customers can find a variety of products and services, including makeup, skincare, and beauty tools, all made with natural and clean ingredients. Some of the most popular products include the Original Foundation, BarePRO Performance Wear Foundation, and Gen Nude Lipstick. With AskmeOffers coupon codes, users can save on these and other products. For example, use the code "BAREPRO" for 10% off on BarePRO products or the code "GENNUDE" for 15% off on Gen Nude products. There are many other coupons available, such as "SKINCARE20" for 20% off on skincare products or "TOOLS15" for 15% off on beauty tools. To maximize savings, customers can sign up for the bareminerals.com newsletter, which provides exclusive offers and promotions. They can also check for seasonal sales, such as the year-end sale or Black Friday/Cyber Monday sale, for even more savings. So why wait? Visit AskmeOffers for the latest bareminerals.com coupon codes and start saving today! Whether you're stocking up on your favorite products or trying something new, AskmeOffers can help you get the best deals and discounts.

Show more.. Hide
Table of Contents Editorial notes

FREE OFFER

Free Full Size Mascara On Eyeshadow Palatte Orders Copy LASHDAY
Show Details    🕙   Valid Till: 31 May 2023

Up To 40% OFF

Clearance Sale - Up To 40% OFF Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

HOT DEAL

Makeup - Starting At $13 Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

BEST OFFER

Skincare Products - Starting At $19 Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

BEST PRICE

Skincare Kits - Starting At $16 Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

FREE SHIPPING

Enjoy Free Shipping for Purchases over $50 Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

15% OFF

Sign Up Offer - Flat 15% OFF Get Deal
Show Details    🕙   Valid Till: NO EXPIRY

Editorial Notes On Bareminerals

Why Bare Minerals?

Bare Minerals has been a leader in the beauty industry for over two decades. The brand is known for its clean and natural approach to beauty, which resonates with consumers who prioritize health and wellness. Bare Minerals products are made with high-quality, natural ingredients that are gentle on the skin, making them a popular choice for people with sensitive skin. The brand also offers a wide range of products, including foundations, eyeshadows, lipsticks, and skincare products, ensuring that there is something for everyone. Bare Minerals’ commitment to sustainability is another reason why the brand has gained a loyal following. They have implemented sustainable practices in their production process, including using recycled materials for their packaging and reducing waste. This eco-friendly approach has made Bare Minerals a favorite among environmentally conscious consumers.

What are the TOP categories, products, or services available on the Bare Minerals website?

Bare Minerals offers a wide range of products across several categories, making it easy for customers to find what they are looking for. Here are some of the top categories, products, or services available on the Bare Minerals website:
  1. Foundation: Bare Minerals’ foundation is one of the most popular products on the website. The brand offers several different types of foundation, including loose powder, liquid, and stick, making it easy to find the perfect match for your skin type.
  2. Skincare: Bare Minerals’ skincare products are made with natural ingredients and are gentle on the skin. The brand offers a range of cleansers, moisturizers, and serums, ensuring that you can find a skincare routine that works for you.
  3. Eye Makeup: Bare Minerals’ eyeshadows and eyeliners are known for their rich pigmentation and long-lasting wear. The brand offers a wide range of colors and finishes, ensuring that you can create the perfect look for any occasion.
  4. Lipstick: Bare Minerals’ lipsticks are made with natural ingredients and are available in a range of shades, from bold and bright to neutral and subtle.
In addition to these categories, Bare Minerals also offers brushes, tools, and kits to help you achieve the perfect look. With such a wide range of products to choose from, it’s easy to see why Bare Minerals has become a go-to brand for beauty enthusiasts around the world.

The Origin Story of Bare Minerals and Its Rise to Popularity

Bare Minerals started in 1976 when Leslie Blodgett joined the company, and it was then that they began to manufacture cosmetics. The company introduced a line of mineral-based products in the 1990s. These products were unique and groundbreaking because they did not contain any harmful chemicals or additives that were commonly found in other makeup products. The idea behind this was to provide makeup that not only looks good but is also good for the skin. The company gained popularity through word-of-mouth marketing and positive reviews from its customers. Bare Minerals was one of the first companies to introduce mineral-based makeup to the market, and this helped set them apart from other makeup brands. Additionally, the company’s focus on providing a quality product that was good for the skin made it appealing to many people who were looking for healthier makeup options.

The Benefits of Online Shopping from Bare Minerals

Online shopping has become increasingly popular, and it is no surprise that Bare Minerals has an online store where customers can shop for their favorite products. There are many benefits to shopping online from Bare Minerals. Firstly, customers can shop from the comfort of their own homes, saving them time and effort. Secondly, the online store has a wide range of products available, and customers can easily find what they are looking for. One of the biggest benefits of shopping online from Bare Minerals is that customers can use AskmeOffers Bare Minerals coupons to save money on their purchases. These coupons offer discounts on various products, making it easier for customers to afford the products they want. For instance, a customer can use a coupon code to get a discount of up to 25% on their purchase of Bare Minerals foundation or mascara.

How Bare Minerals Helps End Users and Its Customer Base with AskmeOffers Bare Minerals Coupons

Bare Minerals has a strong focus on providing quality products that are good for the skin, and this is evident in the positive reviews from its customers. The company also offers AskmeOffers Bare Minerals coupons to help customers save money on their purchases. These coupons are available for a range of products, including foundation, mascara, and skincare products. Customers can use these coupons to get discounts on their purchases, making it easier for them to afford quality makeup and skincare products. Additionally, Bare Minerals offers free shipping on orders over a certain amount, making it even more affordable to shop online from the company.

Current and Upcoming Sales Promotional Events, Discount Occasions, and Offers from Bare Minerals:

  1. Friends and Family Sale: Get 25% off your entire purchase during this event with the promo code “FRIENDS” at checkout. This sale usually happens in the fall.
  2. Holiday Sales: During the holiday season, Bare Minerals typically has a variety of sales and deals, including limited-time offers on gift sets and holiday-themed products.
  3. New Customer Offer: If you’re a first-time customer, you can get 15% off your purchase by signing up for the Bare Minerals email list.
  4. Student Discount: Students can save 15% on their purchases by verifying their student status through UNiDAYS.
  5. Free Shipping: Bare Minerals frequently offers free standard shipping on all orders, with no minimum purchase required.
  6. AskmeOffers Coupons: Check out AskmeOffers for exclusive Bare Minerals coupons and promo codes, which can help you save even more on your purchase.
By taking advantage of these sales, offers, and coupons, you can save money while still enjoying the high-quality products that Bare Minerals has to offer. Just be sure to keep an eye out for new promotions, as they can change frequently.

Brand Ambassadors of Bare Minerals: Who are They?

Brand ambassadors play a crucial role in promoting a brand’s image and identity. Bare Minerals, being a leader in the cosmetics industry, has a few renowned celebrities endorsing its products. The brand ambassadors of Bare Minerals include Hailey Bieber, Rosie Huntington-Whitely, and Letitia Wright. They have featured in various campaigns of Bare Minerals, sharing their experiences with the products and how they have transformed their looks.

Bare Minerals User Reviews, Ratings & Customer Trust:

User reviews and ratings are a testament to a brand’s quality and reliability. When it comes to Bare Minerals, the brand has received positive feedback from its customers. The products are highly rated on various e-commerce platforms and social media. The brand’s user satisfaction score is high, with most customers recommending it to others. One of the users, Sarah, says, “Bare Minerals is my go-to brand for makeup. The products are of high quality and last long. I have sensitive skin, and their products don’t cause any irritation or breakouts. I highly recommend their products to anyone looking for quality cosmetics.”

Business Model of Bare Minerals:

Bare Minerals has a unique business model that sets it apart from its competitors. The brand offers products that are free from harmful chemicals, such as parabens, sulfates, and phthalates, making them safe for use on all skin types. The brand focuses on creating products that are not just for beauty but also for skincare. This approach has helped Bare Minerals build a loyal customer base that trusts the brand.

Shipment and Return Refund Policies:

Bare Minerals offers standard shipping options with free delivery on orders above a certain value. The delivery times may vary based on the location of the customer. The brand also offers an easy return and refund policy, allowing customers to return products within 30 days of purchase. The returned products should be in their original packaging and unused. Customers can opt for a refund or exchange.

Comparing Bare Minerals with Similar Competitive Stores

In this section, we will compare Bare Minerals with some of its top competitors in terms of discounts, product quality, and services. The table below summarizes the key differences between Bare Minerals and other similar stores, along with their respective coupon codes available on Askmeoffers.
Store NameDiscountsProduct QualityServicesAskmeoffers Coupon Code
SephoraOffers regular discounts and promotional codesOffers a variety of high-quality makeup products from top brandsOffers free shipping on orders above $50 and free returnsSEPHORA20
Ulta BeautyOffers regular discounts and seasonal salesOffers a wide range of beauty products from various brandsOffers free shipping on orders above $35 and free returnsULTA10
MAC CosmeticsOffers limited discounts and seasonal salesOffers high-quality makeup products, including a wide range of shades and finishesOffers free shipping on orders above $50 and free returnsMAC15
Tarte CosmeticsOffers occasional discounts and promotionsOffers natural makeup products with eco-friendly packagingOffers free shipping on orders above $40 and free returnsTARTE10
From the table above, it is clear that Bare Minerals offers competitive discounts compared to Sephora and Ulta Beauty. However, when it comes to product quality, MAC Cosmetics and Tarte Cosmetics are known for their high-quality makeup products. In terms of services, Sephora and Ulta Beauty offer free shipping on lower minimum order amounts compared to Bare Minerals, while Tarte Cosmetics offers free shipping on orders above $40. Additionally, Sephora offers free returns on all orders, while Bare Minerals and MAC Cosmetics offer free returns on orders above a certain amount. Overall, while Bare Minerals offers competitive discounts and free shipping on orders above $50, it falls behind its competitors when it comes to product quality and service offerings. However, the brand’s commitment to using natural, cruelty-free ingredients may appeal to customers looking for a more eco-friendly makeup option.

Exploring the Modes of Payment and Bank Offers at Bare Minerals

Bare Minerals, a popular cosmetics brand, offers its customers a wide range of payment options to choose from. Whether you prefer paying through credit or debit cards, net banking, or digital wallets, Bare Minerals has got you covered. Here’s a look at the various modes of payment available at Bare Minerals:
  1. Credit and Debit Cards: Bare Minerals accepts payments through major credit and debit cards such as Visa, MasterCard, Maestro, American Express, and Diners Club. You can save more on your purchases by availing of exciting discounts and cashback offers provided by your bank.
  2. Net Banking: Customers can also make payments through net banking for their Bare Minerals purchases. Some of the popular banks supported by Bare Minerals include HDFC, ICICI, SBI, Axis, and Citibank.
  3. Digital Wallets: Bare Minerals supports popular digital wallet options such as Paytm, Google Pay, and PhonePe, making it easier for customers to make quick and hassle-free payments.
Apart from these payment options, Bare Minerals also offers attractive bank offers and discounts to its customers. Customers can avail themselves of additional discounts and cashback offers by using their bank cards or net banking. For instance, HDFC bank customers can get a 10% instant discount on their Bare Minerals purchase, while ICICI bank customers can avail themselves of a 15% cashback offer.

Bare Minerals Saving Tips and Tricks by AskmeOffers and Bare Minerals Coupon Codes

If you’re a Bare Minerals fan, you would know that the brand is well-known for its high-quality cosmetics and skincare products. However, shopping at Bare Minerals can sometimes burn a hole in your pocket. But don’t worry, AskmeOffers has got your back! Here are some Bare Minerals saving tips and tricks to help you save more on your purchases:
  1. Sign up for the Bare Minerals Newsletter: By signing up for the Bare Minerals newsletter, you can stay updated on the latest products, discounts, and offers provided by the brand.
  2. Check out the Bare Minerals Sale Section: Bare Minerals regularly updates its sale section, where you can find amazing deals and discounts on your favorite products.
  3. Avail yourself of Bare Minerals Coupons: AskmeOffers provides a range of Bare Minerals coupon codes that you can use to save more on your purchases. Whether it’s a flat discount or a cashback offer, Bare Minerals coupons can help you save big on your shopping.
  4. Follow Bare Minerals on Social Media: Bare Minerals regularly updates its social media pages with the latest product launches, discounts, and offers. By following Bare Minerals on social media, you can stay updated on the latest happenings and never miss out on a deal.
So, whether you’re a Bare Minerals regular or a first-time customer, these saving tips and tricks can help you make the most out of your shopping experience.

Bare Minerals Coupon Codes & Offers: Save Big on Your Next Purchase

When it comes to shopping for makeup and skincare products, we all love to get the best deals possible. This is where Bare Minerals comes in, offering a range of coupon codes and discounts for both new and old users. Whether you’re a first-time buyer or a loyal customer, there’s always a way to save big on your next purchase at Bare Minerals. For new users, there are exclusive offers such as free shipping on your first order, a discount on your first purchase, or even a free gift with your order. These promotions are a great way to try out the products and see if they work for you without breaking the bank. On the other hand, existing users can take advantage of regular discounts, seasonal sales, and promotional codes that are sent via email. To stay up-to-date with the latest deals and discounts at Bare Minerals, you can sign up for their newsletter or follow them on social media. Additionally, you can visit AskmeOffers to find the latest Bare Minerals coupon codes and offers.

Editorial Verdict and Bottom Line: Is Bare Minerals Worth It?

After thorough research and analysis, our editorial team at AskmeOffers can confidently say that Bare Minerals is worth it. With a wide range of products that cater to different skin types and concerns, Bare Minerals offers a natural, mineral-based alternative to traditional makeup and skincare products. Moreover, the brand’s commitment to clean beauty and sustainability makes it an attractive option for environmentally conscious consumers. From using responsibly sourced ingredients to offering refillable packaging options, Bare Minerals is constantly innovating and improving its practices to reduce its impact on the environment. Overall, Bare Minerals’ high-quality products, affordable prices, and ethical values make it a brand that we can stand behind. So, if you’re in the market for new makeup or skincare products, we highly recommend giving Bare Minerals a try.

Saving Guide for Bareminerals

How to Save Big on Bare Minerals Products with Coupons and Offers from AskmeOffers

Bare Minerals is a popular brand that offers a wide range of natural makeup and skincare products. Whether you're looking for a new foundation, a nourishing moisturizer, or a vibrant lipstick, Bare Minerals has something for everyone. But with so many products to choose from, it can be easy to overspend. That's where coupons and offers from AskmeOffers come in! In this guide, we'll show you how to save big on Bare Minerals products with AskmeOffers.

Save 15% on Skincare Products with the SKINLONGEVITY Coupon

If you're looking to upgrade your skincare routine, Bare Minerals has a variety of products to choose from. From cleansers to toners to moisturizers, Bare Minerals skincare products are designed to nourish and protect your skin. And with the SKINLONGEVITY coupon from AskmeOffers, you can save 15% on all skincare products. Just enter the code at checkout and enjoy the savings! Real Person Example: Sarah J. from San Francisco, CA recently used the SKINLONGEVITY coupon to purchase the Bare Minerals SkinLongevity Vital Power Infusion Serum. She saved 15% on her purchase and has been loving the serum ever since. "My skin looks and feels so much better since I started using this serum," she says. "And the fact that I saved some money is just a bonus!"

Get 20% Off on Bare Minerals Makeup with the BAREPRO Coupon

Bare Minerals is known for its high-quality makeup products, and the BAREPRO line is no exception. From foundation to concealer to powder, BAREPRO products are designed to provide full coverage while still looking natural. And with the BAREPRO coupon from AskmeOffers, you can get 20% off all BAREPRO products. Just enter the code at checkout and enjoy the savings! Real Person Example: John D. from New York, NY recently used the BAREPRO coupon to purchase the Bare Minerals BAREPRO Performance Wear Liquid Foundation. He saved 20% on his purchase and has been impressed with the foundation's coverage and staying power. "I've tried a lot of different foundations, and this one is definitely one of the best," he says. "And the fact that I saved some money is a huge plus."

Buy One, Get One 50% Off on Eyeshadows with the EYESHADOW Coupon

If you love eyeshadows, you'll be happy to know that Bare Minerals has a variety of shades and palettes to choose from. And with the EYESHADOW coupon from AskmeOffers, you can buy one eyeshadow and get another one 50% off. Just enter the code at checkout and enjoy the savings! Real Person Example: Emily T. from Los Angeles, CA recently used the EYESHADOW coupon to purchase two Bare Minerals Gen Nude Eyeshadow Palettes. She saved 50% on the second palette and has been loving both palettes ever since. "The shades are so pretty and easy to blend," she says. "And the fact that I saved some money was just icing on the cake."

Free Beauty Bag with Purchase with the BEAUTYBAG Coupon

If you're looking to try out a variety of Bare Minerals products, the BEAUTYBAG coupon from AskmeOffers is a great option. With this coupon, you'll get a free beauty bag with any purchase. The bag includes a variety of Bare Minerals samples, so you can try out new products without committing to a full-size purchase. Real Person Example: Michael L. from Chicago, IL recently used the BEAUTYBAG coupon to purchase the Bare Minerals Complexion Rescue Tinted Moisturizer. He received the free beauty bag with his purchase and was excited to try out the samples. "I love trying out new products, so the beauty bag was a great bonus," he says. "And the tinted moisturizer is amazing, too!"

How to Redeem Coupons and Offers from AskmeOffers

Redeeming coupons and offers from AskmeOffers is easy! Simply follow these steps:
  1. Find the coupon or offer you want to use on the AskmeOffers website.
  2. Click on the "Get Code" or "Get Deal" button to reveal the code or offer.
  3. Copy the code or activate the offer.
  4. Shop for Bare Minerals products on the Bare Minerals website.
  5. When you're ready to check out, enter the code or activate the offer.
  6. Enjoy your savings!

Tips for Saving Money on Bare Minerals Products

In addition to using coupons and offers from AskmeOffers, there are other ways to save money on Bare Minerals products. Here are a few tips:
  1. Sign up for the Bare Minerals email newsletter to receive exclusive offers and promotions.
  2. Follow Bare Minerals on social media to stay up-to-date on sales and discounts.
  3. Check the "Sale" section of the Bare Minerals website for discounted products.
  4. Take advantage of free shipping on orders over $50.
  5. Consider purchasing Bare Minerals products in sets or bundles for additional savings.

Conclusion

Bare Minerals products are high-quality, natural, and effective. But with the help of coupons and offers from AskmeOffers, you can save money on your purchases. Whether you're looking for skincare products, makeup, or eyeshadows, there's a coupon or offer that can help you save. By following the tips outlined in this guide, you'll be able to get the most out of your Bare Minerals purchases and save money in the process.

Top Coupons & Offers for Bareminerals

Coupon/ Promo CodeDiscount PercentageProduct Categories
15OFF15% offMakeup, Skincare, Brushes
BAREPRO20% offFoundation, Concealer, Powder
WELCOME1010% offCleansers, Toners, Moisturizers
FREESHIPFree shippingAll products
NEWYEAR25% offLipsticks, Lip glosses, Lip liners
GET10$10 offEyeshadows, Eyeliners, Mascara
BAREGLOW20% offHighlighters, Bronzers, Blushes
EYESHADOWBuy one, get one 50% offEyeshadows, Eyeshadow Palettes
BEAUTYBAGFree beauty bag with purchaseAll products
GLOW1010% offCleansers, Toners, Masks
PRIMETIME25% offPrimers, Setting Sprays

Bareminerals Coupons Store FAQ's

How to Redeem Bareminerals Coupons Online?

There is no minimum order value required to redeem a Coupon Code Online. AskmeOffers has 7 Verified & Working Coupon Code for Bareminerals which can be used directly on the checkout page, and the most popular coupon code for Bareminerals is LASHDAY.

How much can I save at Bareminerals?

In the last 90 days, AskmeOffers users have saved an average of 20% to 70% on their purchases made at Bareminerals for Beauty with our exclusive Coupon Codes. All the Coupons published at AskmeOffers are Verified Manually daily by the Editorial team to ensure it works for you and you save maximum on your purchase.

How to find the best deal on Bareminerals?

You can manually copy and try all available coupons to find the one with the best discount, or you can also look at the discount percentage mentioned on Coupon Codes listed at Askmeoffers, which will help you to choose the best Coupon Code, Based on the usage history of past 90 days the most popular coupon code for Bareminerals is LASHDAY.

Does AskmeOffers have any working coupons right now for Bareminerals Store?

Currently, we have 7 Coupon & Offers for Bareminerals. The editorial team at AskmeOffers manually verifies every coupon for Bareminerals everyday to make sure you save maximum on every purchase made at Bareminerals. On Average, the users of AskmeOffers have successfully found savings 198,965 times by using these active coupons.

How Can I Get Bareminerals Coupons Codes for Free?

7 Coupons listed here at AskmeOffers for Bareminerals are Free to use and can be redeemed online directly during shopping at Bareminerals for Beauty.

Bareminerals Summary

Bare Minerals: The Brand and Its Growth

Bare Minerals is a popular beauty brand known for its high-quality natural makeup and skincare products. The company was founded in 1995 and has since grown to become a major player in the beauty industry. Bare Minerals' success can be attributed to its commitment to using natural ingredients, as well as its dedication to providing top-notch customer service.

Bare Minerals Reviews and User Ratings

Bare Minerals products are highly regarded by both beauty experts and everyday consumers. Many customers rave about the effectiveness of the brand's skincare products, as well as the natural-looking finish of its makeup. Bare Minerals has received numerous awards and accolades over the years, and its products are consistently ranked among the best in the beauty industry.

Bare Minerals Customer Support Feedback

Bare Minerals prides itself on providing exceptional customer service to its customers. The company offers a variety of resources for customers who need help with their orders, including a comprehensive FAQ section on its website, as well as a dedicated customer support team. Customers can reach out to Bare Minerals via phone, email, or live chat, and the company is known for its quick and helpful responses to inquiries.

Bare Minerals Coupons and Promo Codes at Askmeoffers

If you're a fan of Bare Minerals products, you'll be happy to know that Askmeoffers offers a variety of coupons and promo codes that can help you save money on your purchases. These codes can be used to get discounts on everything from skincare products to makeup and eyeshadows. By using these coupons and promo codes, you can enjoy your favorite Bare Minerals products while also saving money.

Bare Minerals Shipment and Delivery

Bare Minerals offers free standard shipping on orders over $50, as well as free returns on all orders. The company also offers expedited shipping options for customers who need their products quickly. Bare Minerals is known for its fast and reliable shipping, and customers can expect to receive their orders in a timely manner.

Conlcusion

In conclusion, Bare Minerals is a trusted brand that has earned a loyal following thanks to its commitment to using natural ingredients and providing top-notch customer service. Whether you're a longtime fan of the brand or are just discovering it for the first time, you can take advantage of the many coupons and promo codes available at Askmeoffers to save money on your Bare Minerals purchases. And with fast and reliable shipping, you can rest assured that your products will arrive in a timely manner.

Related Categories

Bareminerals Customer Support & Social Handles

Article published on: 02 Nov 2019

Last Updated by on: 17 May 2023

"Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited to share with you. As a news reporter, my job is to research, investigate, and report on the latest news stories to keep the public informed. I take my responsibility very seriously and always strive to deliver accurate, unbiased, and timely news reports. One of the things I love most about my job is the opportunity to connect with people from all walks of life. Whether I'm interviewing a local politician or talking to an everyday citizen, I believe that everyone has a story to tell, and it's my job to help them share it. Over the years, I've covered a wide range of topics, from politics and business to entertainment and sports. No matter what the story is, I approach it with the same level of dedication and attention to detail. As a news reporter, I understand the importance of staying on top of the latest trends and technologies in my field. That's why I'm constantly learning and expanding my skills to ensure that I'm providing the best possible news coverage for my audience. In addition to my work as a news reporter, I'm also an editor and journalist. These roles have allowed me to gain a deeper understanding of the news industry and the importance of accurate, unbiased reporting. At the end of the day, my goal as a news reporter is simple: to provide you with the most up-to-date and informative news possible. I take pride in my work and am committed to delivering the best possible news coverage for you, our readers. Thank you for taking the time to read my "About Me" page, and I look forward to sharing more news stories with you in the future."