In India, a large section of the population continues to be plagued with unemployment, both in the organized and the unorganized sector. There is a constant need for the creation of job opportunities for millions of years after year. In today’s day and age, where the establishment of start-ups is on the rise, the menace of unemployment is being tackled simultaneously. This is one of the reasons why the government has encouraged the setting up of these businesses. With every company set up, jobs are created for workers, and employment can be either primary or ancillary.
Pepperfry.com is one such start-up that has worked tremendously to contribute to employment generation. Pepperfry is an Indian company dealing in furniture and home decor. The company has its headquarters in Mumbai, Maharashtra, and is the brainchild of ex- eBay executives Ambareesh Murty and Ashish Shah. Incepted in the year 2012 as an online marketplace, Pepperfry has found a physical presence in the form of Pepperfry studios.
There are more than 70 stores today across 28 cities. It has, in turn, helped local carpenters and artisans to earn a livelihood that is resident in these cities. The assembly of bulky furniture entails the services of the locally available carpenters. Pepperfry has helped them get hold of a considerable amount of work that would not have been possible in its absence. Their affiliation with a reputed company also enables them to earn beyond their meager wages. With limited job opportunities at hand, these local carpenters would have been worse off. They can now harness the benefits of the eCommerce space, which has the caliber to reach out to a broader audience than an average brick-and-mortar store.
On the one hand, Pepperfry can earn revenues and profits. On the other hand, the small craftsmen and artisans linked to the furniture retailer are entitled to better earnings. Thus, the end of a sales transaction at Pepperfry.com leaves both parties better off.
When millions have lost their source of income due to the Covid-19 pandemic, Pepperfry is a boon to the local carpenters. The pandemic has led to a spurt in demand for furniture like study tables and office furniture. Consequently, students appearing for online classes instead of going to schools and colleges for educational requirements and employees having to work from home as most businesses are apprehensive about opening up to their total capacity anytime soon, such furniture has been on demand, unlike any other time. Keeping in view that a large section of these workers is the sole bread-earners in their families, Pepperfry has helped lighten their burden by making their ends meet. The artisans can take care of the financial needs of their families despite the ongoing crisis.
The Indian furniture industry has been well known for the mastery and excellent craftsmanship of the woodworkers. India is known for housing various wood across various states and, most importantly, for the immensely skilled workforce belonging to the Indian furniture industry. With advancements in technology that have taken place in every industry that exists today, the furniture industry is no exception to this. The shift from manual to mechanical has enabled today’s consumer to enjoy a more comfortable lifestyle at a somewhat reduced price; it has also become a pressing issue for workers that fed themselves by investing themselves physically. The working opportunities in the once predominantly labor-driven furniture industry have been heavily mechanized, leading to the ever-shrinking demand for local talent. Once again, Pepperfry has come to the rescue of the workers in the furniture industry. The company has made sound use of the expertise of these traditional artisans in crafting exquisite furniture. The degree of finishing and skill that is characteristic of the products offered by Pepperfry.com bears testimony to the excellence of the carpenters employed by Pepperfry. Every piece of furniture and item of home decor is a work of art and sheer talent. Pepperfry has brought these immensely talented workers and made them an integral part of their very own success story. The craft that was once appeared on the verge of perishing has found new life in the hands of the artisans affiliated with Pepperfry.
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