Marvel’s Next Big Challenge: Trying to go through a Phase

By A Akshita 6 Min Read
Last updated: July 26, 2022


As the Marvel Cinematic Universe nears its end, the company is facing a new challenge: how to transition into a new Phase. In this article, we look at what this means for the MCU and what Marvel must do to maintain its fan base and continue making money.

Phase 1: Marvel’s Traditional Publishing Company

Marvel began as a traditional publishing company in the 1940s. It published classic comics like Spider-Man, The X-Men, and Iron Man, and helped to create the superhero genre. During this Phase, Marvel was successful and maintained a loyal fan base.

However, in the 2000s, Marvel began to transition into a multimedia company. It created television shows like Daredevil and Jessica Jones, released feature films like X-Men: The Last Stand and Iron Man 3, and created games like Marvel Superheroes. This Phase was successful, but it also brought new challenges.

Phase 2: Marvel’s Multimedia Company

In Phase 2, Marvel became more multimedia than ever before. It released more television shows, feature films, and games than ever before. However, this also caused problems. Marvel had trouble controlling its property rights and its fans were divided between those who liked the new multimedia content and those who preferred the old comics.

Now that Phase 2 is coming to an end, Marvel is facing another big challenge: how to transition into a new Phase. To succeed in this Phase, Marvel must succeed in three key areas: maintaining its fan base, creating new content, and controlling its property rights.

Maintaining Marvel’s Fan Base

Marvel’s biggest challenge in Phase 2 was keeping its fan base loyal. While the company was successful in creating new multimedia content, it failed to keep its fans engaged. This caused problems because Marvel couldn’t control how its fans used its properties.

This is where Phase 3 comes in. In Phase 3, Marvel will focus on maintaining its fan base by creating new content that’s faithful to its classic comics roots. This will keep fans engaged and loyal, and help Marvel succeed in the next phase.

Creating New Content

Another challenge Marvel faced in Phase 2 was creating new content. While it was successful in releasing feature films, television shows, and games, it wasn’t able to create fresh content that kept fans interested. This is where Phase 3 comes in. In this Phase, Marvel will focus on creating new stories and characters that are faithful to its classic comics roots while also introducing new readers to the Marvel Universe. This way, Marvel can maintain its fan base while also introducing new people to its properties.

Controlling Property Rights

One of the biggest challenges facing Marvel during Phase 2 was controlling its property rights. This was especially important because Marvel’s fans were divided between those who liked the new multimedia content and those who preferred the old comics.

Phase 3 will focus on resolving this issue. In Phase 3, Marvel will focus on creating new stories and characters that are faithful to its classic comics roots while also introducing new readers to the Marvel Universe. This way, fans of all ages can enjoy Marvel’s properties. Additionally, Marvel will work to ensure that its property rights are controlled so that it can maintain its fan base and continue making money.

Marvel is facing a lot of challenges in Phase 3, but with the right strategies, it can succeed. By maintaining its fan base, creating new content, and controlling its property rights, Marvel will be able to transition into a new Phase and continue its successful legacy.

Marvel has had a Long and Successful History

In 2011, Marvel Entertainment faced its biggest challenge yet when it was sued by its previous owner, Toy Biz. The suit alleged that Marvel had stolen trade secrets from Toy Biz and used them to create its successful movie franchise. Despite this hurdle, Marvel managed to stay afloat and continue producing comics and movies. However, things have changed recently.

Marvel is now in a new phase that is full of potential. This phase began with the launch of the Marvel Cinematic Universe (MCU) in 2008 with the release of Iron Man. The MCU consists of several interconnected films that feature superheroes such as Iron Man, Thor, Captain America, and Black Widow. The success of the MCU has led to the development of other spin-off films such as Guardians of the Galaxy and Ant-Man.

The recent success of the MCU has also led to the development of new superheroes like Spider-Man and Doctor Strange. These new heroes can be found in comics published by Marvel Comics and are featured in their movies scheduled for release next year (Doctor Strange) and 2020 (Spider-Man: Homecoming).

Overall, Marvel has had a long and successful history that has led to the development of new superheroes and movies. The future looks promising for Marvel and its fans.

How Marvel is Changing with the Times?

Marvel has always been ahead of the curve when it comes to adapting to changing times. The company has always been willing to experiment with new stories and ideas, no matter how risky they may seem. This is especially evident in the way that Marvel is currently handling its superhero properties.

One of Marvel’s biggest challenges right now is that its fans are very vocal about their opinions on certain storylines and characters. To appeal to a wider audience, Marvel has had to change some of its more traditional storylines to appease its fanbase. For example, Captain America: Steve Rogers was re-imagined as a contemporary liberal during the “Secret Empire” storyline, which alienated a large number of longtime fans.

This isn’t the first time that Marvel has had to make changes to please its fanbase. At one point, the company even scrapped plans for an entire movie franchise due to pressure from fans who wanted the character Hulk to be portrayed more traditionally. Despite these challenges, Marvel continues to produce high-quality content that is well worth reading.

However, it is Now Facing its Next Big Challenge

Marvel Studios is currently going through a phase where it needs to find new and innovative ways to keep its fans happy. The company has been struggling lately with box office results, which has forced it to make some changes.

One such change is that the studio is trying to branch out into different genres to keep its fans interested. One of the newest genres that Marvel is trying to get involved in is superhero comedy. Recently, they released “Avengers: Endgame,” and it was met with mixed reviews from fans and critics. However, the studio is still committed to this genre, as evidenced by the release of “Spider-Man: Far From Home.”

While these movies may not have been received well by everyone, they are still important for Marvel because they help the studio learn about what type of movies its fans want to see. This knowledge will be important as Marvel moves forward with future projects.

This Challenge is that Marvel is Going Through a Phase

In the last few years, Marvel has seen a lot of change. With the rise of comic book movies and TV shows, Marvel has had to adapt to a new way of doing things. This has led to some problems for the company.

For example, the comics division is seeing a decline in sales. This is because many people are now interested in movies and TV shows instead. Additionally, Marvel has had to deal with some controversies. For example, there was the issue with Captain America being a part of the Hydra storyline. This led to some negative reactions from fans.

Another issue that Marvel has been dealing with is diversity. The company has been trying to improve its representation of different races and genders. However, this hasn’t been easy. There have been a lot of complaints about how Marvel is handling this issue.

Overall, these are all challenges that Marvel is facing right now. While they may seem big, they can be overcome.

What is Marvel’s Phase?

Since the early 2000s, Marvel Comics has enjoyed a remarkably consistent decade-by-decade publishing schedule. The company has published new titles every month for ten years in a row, and it has followed this pattern ever since. However, Marvel’s Phase may be coming to an end.

This year, Marvel has released two new series – “Secret Empire” and “Avengers: Infinity War” – that take place outside of the monthly publishing schedule. These series are not only unconnected to each other and the previous Marvel titles, but they also contradict one another in major ways. For example, “Secret Empire” follows Steve Rogers as he leads the Hydra faction of the Secret Empire to take over the world, while “Avengers: Infinity War” tells the story of Thanos’ attempt to collect all six infinity stones and use them to destroy all life in the universe.

There have been rumors that Marvel is planning to end its monthly publishing schedule altogether. If this is true, it would be a huge change for the company. Monthly publication has been Marvel’s main selling point for over a decade, and it has helped the company become one of the largest comics publishers in the world.

Introducing the Inhumans

Marvel Entertainment has faced its fair share of challenges in the past few years. From shrinking movie theater audiences to the rise of streaming services, the company has had its hands full. However, one of Marvel’s biggest problems may be looming on the horizon: trying to go through a Phase.

Phase refers to a time in a character’s life when they undergo a significant change. Often, this change leads to increased popularity and success for the character. This is especially true for Marvel characters who are typically associated with one specific story arc or event.

For example, Spider-Man went through a Phase in the 1990s after he was introduced in The Amazing Spider-Man comics. During this Phase, Peter Parker became more heroic and started wearing a costume that identified him as Spider-Man. This change led to increased sales and exposure for Spider-Man and ultimately set him up for future success.

Similarly, Daredevil went through a Phase in the 1990s after he was first introduced in Marvel Comics. During this Phase, Matt Murdock became gritty and started fighting crime using his fists instead of relying on legal means.

The Problem with Phase 2

Marvel’s Phase Two was supposed to be their big comeback. They were finally back on top after a few years of struggling and they were going to show the world that they could still produce some great comics. Unfortunately, things haven’t turned out as planned.

One of the main problems with Phase Two is that it feels rushed. There are a lot of storylines happening at the same time and it’s hard to keep track of them all. There are also a lot of inconsistencies in the execution, which makes it difficult to follow. Additionally, the overall tone of the Marvel Universe has changed and this hasn’t been reflected in their comics.

This problem may not be insurmountable, but it will require a lot of effort on Marvel’s part to fix it. They need to focus on creating better stories and making sure that they’re consistent across all their titles. If they can do that then Phase Two may turn out to be successful after all.

Marvel’s Phase 3

Marvel is currently in the middle of a Phase, which is a period of change for the company. This phase has been difficult for Marvel, as they have had to face several challenges.

One of the biggest challenges Marvel has faced is its relationship with Disney. Disney is a big supporter of Marvel and has helped to fund their movies and comics for many years. However, this relationship has changed recently.

Disney decided to merge Marvel with Lucasfilm, which was their sister company. This merger created some tension between Marvel and Disney, as Marvel wanted to retain its independence. Unfortunately, this didn’t work out and Disney ended up buying Marvel outright.

This merger has also caused some problems for Marvel’s movie releases. Previously, Marvel released two movies per year. However, now they are releasing three movies per year. This means that they have had to delay some of their projects.

Overall, the Phase has been difficult for Marvel. They have had to face several challenges, including their relationship with Disney and their movie releases. However, they are still committed to creating great comics and movies for fans around the world.

What is Marvel Trying to Accomplish with Phase 3?

Marvel is currently trying to go through a phase where it will be introducing a new character every month.

This is a big challenge for Marvel, as it is trying to build excitement and interest in its characters. It is also trying to keep the fans engaged with new content.

So far, Marvel has been successful with this plan. The first six months of Phase have seen the introduction of 36 new characters. This has generated a lot of excitement and interest among the fans.

Marvel is also planning to release movies based on these new characters. This will help to promote the characters and keep the fans interested in them.

Overall, Marvel is doing a great job with Phase. It is trying to introduce a new character every month and release movies based on them. This is sure to generate excitement and interest among the fans.

What are the Risks and Rewards of Marvel’s Phase 3?

Marvel has always been known for its groundbreaking movies and comics, but it is now facing its next big challenge.

Marvel’s Phase is a new venture that aims to create more original content. It is a riskier move for Marvel, as it may not be as successful as its past ventures. However, the rewards could be much greater.

The phase will allow Marvel to explore new genres and characters, which could lead to some of the most exciting movies and comics in history. It could also inspire new generations of comic book fans.

There are some risks associated with Phase too. It may not be as profitable as Marvel’s past ventures. Additionally, it could lead to less exposure for Marvel’s other franchises. However, these risks may be worth taking if Marvel can create some truly groundbreaking content.

How is Marvel Trying to Overcome its Phase?

Marvel has been through a few phases recently. The first phase was when they were trying to revive their licenses with new movies. This phase ended with the release of “Black Panther”. The next phase was when they were trying to create their movie universe. This phase ended with the release of “Avengers: Infinity War”. Now, Marvel is in a new phase where they are trying to overcome their mistakes.

One of Marvel’s biggest mistakes was trying to create their movie universe. They tried to do too much and it resulted in them not being able to focus on any one story. “Avengers: Infinity War” was supposed to be the end of the Marvel movie universe, but it ended up breaking many fans’ hearts because it didn’t resolve many unanswered questions from previous movies.

Another issue that Marvel faced was that they were trying to copy other studios’ successful franchises. “Black Panther” was inspired by Sony’s “Spider-Man”, “Avengers: Infinity War” was inspired by DC’s “Justice League”, and “Ant-Man and the Wasp” was inspired by Disney’s “Captain America”. These movies weren’t as successful as expected, which led to Marvel changing its strategy.

Now, Marvel is focusing on releasing small movies that can be connected. This way, fans will be able to understand the bigger picture and avoid feeling lost in the Phase. “Black Panther” was a great example of this because it not only introduced us to the new character, Shuri, but it also showed us how T’Challa became king of Wakanda and fought against Erik Killmonger.

Overall, Marvel is trying to change their approach to improve its Phase. They are focusing on releasing smaller movies that are connected, instead of trying to copy other studios’ successful franchises.

What Marvel is Doing to Fix it?

Marvel is in a tough spot. It’s been plagued with several scandals and negative publicity in recent years, and it seems like the company just can’t seem to shake it. But Marvel isn’t giving up – it’s doubling down on its strategy of releasing a large number of movies every year, hoping that this will help to revive its reputation. But even if Marvel’s movies are successful, it’s still going to have to face its next big challenge: fixing its internal culture.

The first problem is that Marvel has been relying too much on movie releases to build its brand. While this strategy has worked in the past, it’s not sustainable in the long run. Sure, Marvel can release a new movie every year, but unless those movies are good (or at least popular), audiences are going to start getting tired of them. And unfortunately, Marvel hasn’t been able to consistently produce great movies in recent years.

The second issue is that Marvel’s management is too centralized. This means that there’s not much room for innovation or creativity within the company. To compete with other entertainment companies, Marvel needs to be open to new ideas and try out new strategies – something that seems difficult when the top brass is so entrenched in its way of doing things.

Overall, Marvel faces a lot of challenges in the coming years. But it’s still determined to try and fix its reputation and turn things around.

What do Marvel Fans need to know about the Phase?

Marvel is in a bit of a rough patch right now. After several years of great entertainment, the company is facing some struggles. One of these struggles is that Marvel’s movies are not as popular as they once were. This has led to some changes at the studio, and many fans need to be aware of what’s going on.

This is not the first time Marvel has gone through a rough patch. They went through a similar phase in the early 2000s, when their movies were not as popular as they once were. At that time, Marvel made some changes to their business model that led to their current success.

The first step in this process was to change how Marvel released their films. Instead of releasing them all at once, they started releasing them one at a time over several years. This gave fans more time to plan out their movie trips, and it also allowed them to see each movie multiple times if they wanted to.

Another change that Marvel made was to stop giving out free DVDs with their movies. This stopped people from sharing or trading discs with friends, which hurt Marvel’s revenue stream. However, this change also forced people who wanted to see the movies to buy them outright instead of borrowing them from a friend.

Finally, Marvel changed how they marketed their movies. Instead of focusing on the stars, they started focusing on the story and the characters. This change led to more people going to see the movies, even if they weren’t big fans of Hollywood stars.

Overall, these changes were successful and led to Marvel’s current success. However, they are not without their risks. If Marvel’s movies stopped being as popular as they once were, they would likely have to make some more changes to their business model.

The Future of Marvel

Marvel faces its next big challenge as it tries to go through a Phase. In recent years, Marvel has been struggling to keep up with the changing times and to compete with other prominent comic book companies. The company’s main problem is that it has been unable to create new, interesting storylines and characters. This has led to a decline in sales, which has made it difficult for the company to finance new projects.

One of the biggest problems facing Marvel is that its characters are no longer as popular as they were a few years ago. This is partly because many of Marvel’s newer storylines are not as well-received as its older ones. To overcome this obstacle, the company must come up with new and exciting storylines that will keep its fans interested. Additionally, it must develop new characters that can attract new fans.

One way that Marvel may be able to improve its situation is by creating more crossover stories between different series. Doing this will make it easier for fans to follow multiple storylines at the same time and will give them a better sense of continuity within the company’s universe. Additionally, Marvel may benefit from developing more female-led storylines, as these tend to be more popular than male-led storylines.

Despite these challenges, Marvel is still one of the leading comic book companies in the world. It has a long history and a large fanbase, which means that it is likely to continue to be a major player in the market for years to come.


Marvel has been through a lot recently. The company has had to deal with the death of one of its founders, as well as various other controversies. However, Marvel is not done yet. It’s currently facing its next big challenge: figuring out how to transition from Phase 2 (where it was primarily known for its MCU films) into Phase 3 (which will see the company venture into other genres). There is no doubt that Marvel will succeed in this new phase — but only if it can stay true to its core values and remain focused on what makes it unique.

Leave a Reply

Your email address will not be published.

More Popular

- Advertisement -
Tips Choosing the right Hair Wigs from Aliexpress - Editorial Guide

With so many options on the internet when it comes to buying wigs, it can be hard to know which is the best choice for you. In this article, we will t

BY Jini Reddy May 30, 2022