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An Ultimate Guide to Build a Custom Mobile Application

Smartphones and applications have changed the way the content was consumed and how the business was run. We are in an era where mobile phones are in reach of everyone day or night. With a single link to your website, have complete and exact details about your business. Android and iOs play stores are flooded with different applications but not all the applications work.
What are mobile Applications?
It is a process of creating software that is run on mobile and desktops both. There are various platforms on which the developers build applications. It goes through rigorous testing and other backend services such as data access with API and targeted audience. Your goals are the final achievements, whereas objectives are the hurdles youhave crossed to reach your goal. A few of the smart objectives are:
Be specific
Set Achievable Goals
Set Realistic Goals
Be punctual
The attention you get on your application depends on the team’s experience and the kind of customized features added to the customer’s attention and support. So here is a step by step guide to your development of mobile applications:
1. Think of the Marketing First 
There should be an exact few questions in your mind: what is your target audience?
How will your app reach more people? What market budget should you follow?
These types of questions remain unidentified by the clients, and they complain of not showing their app in the app store. So before adding any customized features in the application, it is pretty much sure that you are answerable to these questions and set a budget for your application development.
Your app will plunge somewhere at the bottom of the play store without getting any downloads without these being answered. Also, how are you going to promote your app makes a big difference.
 Deep Linking 
It is one of the latest technologies in the market, and not many companies have embraced it yet. It brings you to a specific place for what you are looking.
For example, if you are looking for footwear when a customer taps on your ad, they will be redirected to the play store’s application for the download.
Deep links on the web are the same as the deep links on the apps. Both conceptually function the same way. Deep linking is categorized into three categories, which are as follows without going into much detail: Standard deep linking, deferred deep linking, and contextual deep linking.
Mobile Advertising 
SDK integrated into the mobile apps will let you filter the users with the apps, which is an in-app feature. Ad mob and Ad colony are few of the services you can choose

2. Know your Customers 

When you have finally started with app marketing, it is essential to know what customers you want to target. You should be clear about the following questions:
Who are the app users?
How often will they visit?
Not only these, but there are a lot of other questions that your target audience will leave you in shock. Targeting the right audience is the most crucial business model strategy, which can help you get detailed profiles of the users. 

3. Get a Prototype 

There are plenty of tools in the market such as Marvel, Invision, Adobe XD that depicts the future state of the website or software. They are convenient for users, investors, designers, and developers as well. Have a look here. How can a prototype help you:
It reduces the website development process
Collect feedback form, valuable users
Brings your idea to life
An app’s development is the most complicated process, but you should not take everyone’s word on the heart. Even if people ask you to add extra features, find out the value, and evaluate if it is beneficial.
After the MVP is launched, use different data analytics tools to verify them. Analytics helps you find out where people are engaging the most in your application and what you need to focus on.

4. Develop MVP 

Once the UX is validated, you can move to MVP. An app can be a risky business for the organizations if not approached with care. 
For both the mobile apps and Saas products, you need a minimum viable product to safeguard the client’s website. 
An MVP is a scale back version of the product sent to the public to test and validate the concept and its viability in the market.
Use Competitive Technologies 
To make sure your app is doing well, the backend should be made using highly competitive technologies that give you an edge.
For instance, android apps earlier built on Java, but now, with the latest technologies, developers have upgraded to Kotlin, allowing users to build the apps quickly.

5. Make your App Stand Out 

Make your app stand out, add unique features to it, and make sure your app has them. Provide an instant experience to users without having to get the app installed by them.
We built an app for both Android as well as iOS users.

6. Listen to Your Customers 

Once the app is out and people start using it, you need to be ready to handle reviews. It certainly helps if you’ve hooked the app with a user feedback SDK during development. 
These platforms help you answer the people’s concerns, and you can find a solution to the concerns.
These are some of the major pitfalls that should consider while developing a mobile app. This mobile app development will help you develop your app without much experience in mobile app development.

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