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It’s almost a decade before Indian buyers have been willing to purchase books online. Back in 2004, homegrown portals like rediff.com and indiatimes.com took baby steps into online book retailing and today a large chunk of books are being sold, particularly unique and high-priced ones from online retailers. Several companies operate in this segment, Flipkart.com India’s number 1 online store began as an exclusive online bookseller in 2007 and has then developed into a major internet marketplace offering items through multiple verticals. With some of India’s online shopping portals providing free shipping, quick delivery and fantastic discounts, it’s obvious why most customers quench their hunger for information and book love by shopping for books online.