The E-commerce market has great expansion in the last few years and that’s why most people love to shop online in order to save their money and time. This behavior of people helped the e-commerce market to get evolve and with the established game player of this industry, TikTok has also followed the trend but with a unique Hashtag way.
TikTok is becoming an ideal platform for brands to reach larger audiences But it does so with a particular formula -> The hashtag challenges Challenges with original video hits with the hashtags of the companies and direct links to their sites.
Another succulent news about TikTok, the app for sharing and enjoying short videos has become very popular especially among younger users. In order to expand the commercial capabilities, the sponsored hashtags have been introduced to purchase products directly from the application.
The formula is in perfect line with the spirit of the portal. It is not just about videos that show a specific product, referring to a store to order it, but real challenges. The name of the program is in fact Hashtag Challenge and pushes users to try their hand at making movies according to a specific theme, following the instructions provided by the company that sponsors the hashtag.
Take as an example the first Hashtag Challenge which was launched by the US company Kroger. Being a supermarket chain it would have had little appeal on the users that populates TikTok, but it has achieved remarkable visibility and generated thousands of hours of user-created videos with millions of views.
So that’s another interesting initiative from TikTok, among the most growing applications of the moment not only in the mere counting of active users but especially in the numerous features introduced.