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Boux Avenue is a UK-based lingerie and swimwear retailer that offers high-quality, fashionable and affordable lingerie products to women of all shapes and sizes. The brand was founded in 2011 by Theo Paphitis, a well-known businessman and former Dragon's Den contestant. Boux Avenue's products are designed to cater to women of all sizes, with sizes ranging from 30A to 40H, and a range of swimwear styles to suit every taste.

Pros and Cons

Pros of shopping at Boux Avenue include a wide selection of products, high-quality fabrics, and competitive pricing. Cons include limited stock of certain items, limited sizes in some products, and relatively high shipping costs.

User Experience

The Boux Avenue website is user-friendly, easy to navigate, and visually appealing. The website features high-quality product images, detailed product descriptions, and customer reviews for most items. The website is also optimized for mobile devices, making it easy for customers to shop while on-the-go.

Pricing and Value for Money

Boux Avenue's products are competitively priced, with most items falling in the mid-to-high price range for lingerie and swimwear. While the pricing may be slightly higher than some other retailers, the quality of the products and the range of sizes available make it a worthwhile investment.


Alternative lingerie and swimwear retailers include Victoria's Secret, Adore Me, and ThirdLove, among others.

Customer Service

Boux Avenue offers excellent customer service, with a dedicated customer service team available to assist customers with any questions or concerns. The brand also offers a free online bra fitting service, ensuring that customers receive the right size and fit for their lingerie purchases.

Product Quality and Selection

Boux Avenue's products are of high quality, with a focus on using high-quality materials and attention to detail. The brand offers a wide selection of lingerie, swimwear, and loungewear products, with new products added regularly.

Website Usability

The Boux Avenue website is easy to use, with clear navigation and a visually appealing layout. The website features high-quality product images, detailed product descriptions, and customer reviews for most items.

Returns and Exchanges

Boux Avenue offers free returns and exchanges within 28 days of purchase, with a hassle-free returns process. Customers can return items via post or in-store.

Promotions and Discounts

Boux Avenue offers regular promotions and discounts, including seasonal sales, multi-buy offers, and discounts for newsletter subscribers. The brand also offers a student discount with a valid NUS Extra or student ID.


Boux Avenue has a strong reputation for providing high-quality products and excellent customer service. The brand has received positive reviews from customers and industry experts alike, and has won several awards for its products and services.

Payment Options

Boux Avenue accepts a variety of payment options, including credit and debit cards, PayPal, Klarna, and Apple Pay.

Loyalty Programs

Boux Avenue offers a loyalty program, called Boux Rewards, where customers can earn points for every purchase they make. Points can be redeemed for discounts on future purchases.

Customer Reviews

Customer reviews on the Boux Avenue website are overwhelmingly positive, with customers praising the quality of the products, the fit, and the customer service.

Community Involvement

Boux Avenue is actively involved in supporting a variety of charities and organizations, including CoppaFeel!, a charity that aims to raise awareness of breast cancer.

Shipping and Costs

Boux Avenue offers affordable shipping options, with standard UK delivery costing £3.95 and free delivery on orders over £50. International shipping is also available, with prices varying depending on the location.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...