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Introduction is an online store that offers a range of affordable beauty products, including makeup, skincare, brushes, and tools, for all skin types and tones. Founded in 2004, has become a popular choice among makeup enthusiasts, especially those looking for quality products at affordable prices.

Pros and Cons

  • Large selection of products
  • Reasonably priced
  • Free shipping on orders over $15
  • Cruelty-free and vegan options available
  • No physical stores
  • Some products may not be suitable for sensitive skin

User Experience is a user-friendly website that is easy to navigate. The search function is efficient and allows customers to quickly find the products they are looking for. The website is also mobile-friendly, making it easy for customers to shop on the go.

Pricing and Value for Money

Pricing on is affordable, with most products ranging from $1 to $20. The quality of the products is good, especially for the price, making it a great value for money.


Alternative websites that offer similar products include ColourPop, Wet n Wild, and BH Cosmetics.

Customer Service offers a range of customer service options, including live chat, email, and phone support. Customer service representatives are knowledgeable and helpful in resolving any issues that customers may have.

Product Quality and Selection

The quality of products is good, especially considering the low price point. There is a wide selection of products available, ranging from makeup to skincare to brushes and tools. The website also offers cruelty-free and vegan options.

Website Usability

The website is easy to use and navigate, with a clean and modern design. The website is also mobile-friendly, making it easy for customers to shop on the go.

Returns and Exchanges

Returns and exchanges are accepted within 30 days of purchase. Products must be unused and in their original packaging. offers free returns and exchanges.

Promotions and Discounts regularly offers promotions and discounts, including free gifts with purchase, percentage off sales, and free shipping on orders over a certain amount. Customers can also sign up for the email newsletter to receive exclusive promotions and discounts.

Reputation has a good reputation for offering quality products at affordable prices. The brand is also known for being cruelty-free and vegan-friendly.

Payment Options accepts a variety of payment options, including Visa, Mastercard, American Express, Discover, and PayPal.

Loyalty Programs offers a loyalty program called Beauty Squad. Members can earn points for purchases, reviews, and social media engagement. Points can be redeemed for rewards and exclusive discounts.

Customer Reviews

Customer reviews on are overwhelmingly positive, with customers praising the quality of the products and the affordable prices.

Community Involvement is committed to giving back to the community through their support of organizations such as Girls Inc. and of the United Nations Girl Up initiative. They also engage with their customers on social media and through their Beauty Squad loyalty program.

Shipping and Costs offers free shipping on orders over $15 within the United States. Expedited shipping options are available for an additional cost. International shipping is also available at an additional cost.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...