Users Voice for Gold

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Gold Overall rating
Customer Support
User Interface

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Review article published on: 26 Mar 2019

Last updated by on 09 Mar 2023

"I am Vrushali Rakhunde and when you ask me about a film's story be ready for spoilers and an interesting experience."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 4.9 2 5 4.1 4.1
Feb 2023 5 3 1 1.8 5 5
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Gold Review by

Introduction is an online jewelry store that offers a wide range of gold and diamond jewelry at affordable prices. Founded in 2000, the company has since then established a reputation in the industry for its commitment to quality, affordability, and superior customer service. With a vast selection of products, competitive pricing, and a secure platform for online shopping, has become a favored destination for jewelry enthusiasts across the globe.

Pros and Cons

  • Excellent value for money with a pricing strategy aimed at budget-conscious customers.
  • Wide variety of jewelry selections ranging from beautiful and rare diamonds to elegant gold pieces.
  • Comprehensive and informative product descriptions that help customers make informed decisions.
  • Friendly and knowledgeable customer service team that is always available to assist customers.
  • Shipping outside of Ukraine may take longer than expected.
  • No actual photos of the products shown on the website, only models wearing them.
  • No visible customer reviews on the website.

User Experience has a user-friendly website with a simplistic design that is easy to navigate. The homepage features high-quality product photos with prices and descriptions, making it easy for customers to browse and select their desired items. The search bar and filters make it convenient to find specific items. The checkout process is straightforward and secure, with a good range of payment options including PayPal, Visa, and MasterCard.

Pricing and Value for Money

While offers a wide range of jewelry options, its pricing strategy is aimed at budget-conscious customers. Their prices are competitive, and they have a price-match guarantee that ensures customers will receive the best pricing possible. Their jewelry is of good quality, and customers receive excellent value for their money.


Some of the alternatives to include Blue Nile, James Allen, and The Diamond Store. These companies offer similar products and services in the jewelry industry, but with different pricing strategies and customer service policies.

Customer Service has a friendly and knowledgeable customer service team that is always available to assist customers. They can be reached via email, phone or live chat. They have a money-back guarantee and a 30-day return policy, which gives customers peace of mind when making purchases.

Product Quality and Selection offers a vast selection of jewelry pieces, ranging from elegant and classic gold pieces to rare and exquisite diamonds. While they do not show actual product photos on the website, the product descriptions are detailed, providing customers with all the necessary information before making a purchase. Their product quality is of good standard, and they offer a lifetime warranty, guaranteeing their products' durability and longevity.

Website Usability's website is easy to navigate and simple to use. The search bar and filters make it convenient to find specific items, and the product descriptions provide comprehensive information on every item. Their checkout process is straightforward and secure, and they have a good range of payment options.

Returns and Exchanges offers customers a 30-day return/exchange policy, which gives customers enough time to inspect their purchases and decide if they are satisfied. The item must be returned in its original packaging, undamaged, and with all the tags and certificates. If a customer is not entirely satisfied with their purchase, they can return it and receive either a full refund or a product exchange.

Promotions and Discounts has regular promotional and discount offers that are advertised on their website. They also have a rewards program that rewards customers with points for every purchase made, which can then be redeemed for discounts on future purchases.

Reputation is a well-established and reputable brand in the jewelry industry. They have a vast selection of jewelry pieces, competitive pricing, and a lifetime warranty, which all contribute to their positive reputation. Their customer feedback and reviews are generally positive, further underlining their reliable reputation.

Payment Options accepts a good range of payment options, including PayPal and major credit cards such as Visa and MasterCard. They also offer a cash on delivery option for customers within Ukraine.

Loyalty Programs has a rewards program that rewards customers with points for every purchase made, which can be redeemed for discounts on future purchases. They also offer a referral program that gives customers and their friends discounts on their purchases when the referral is made.

Customer Reviews

While there are no visible customer reviews on the website, reviews can be found on external review sites such as Trustpilot. The majority of reviews are positive, with customers praising the website's customer service, product quality, and value for money.

Community Involvement is actively involved in the community, supporting local charities and events. They also have a blog that provides informative articles on jewelry trends and industry news.

Shipping and Costs offers free shipping within Ukraine for orders over 6,000 UAH. International shipping with DHL Express is charged at a flat rate of $35.00. Shipping fees may apply to smaller orders. Shipping times vary depending on the destination, but generally range from 2-7 business days within Ukraine and 4-10 business days for international orders.

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