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Introduction is a quirky lifestyle brand with a wide range of products that cater to the young and fun-loving Indian audience. The company was founded in 2003 and has grown rapidly over the years, building a loyal customer base in India and abroad. Their brand philosophy is simple – to create products that are fun, original, and affordable. With a focus on design and quality, they offer a unique and diverse range of products across various categories such as fashion, home decor, office supplies, and more.

Pros and Cons

Pros: - Original and quirky designs - Wide range of products across various categories - Affordable pricing - Free shipping on orders above Rs.499 - 15-day return policy Cons: - Limited product selection in some categories - Delivery times can vary depending on location - Limited international shipping options

User Experience

The website is user-friendly and easy to navigate. The home page highlights featured products, promotions, and new arrivals. The site is well-organized, with categories and subcategories clearly labeled, making it easy to find what you're looking for. The product pages are informative, with detailed descriptions, multiple images, and customer reviews. The checkout process is quick and seamless, and the site offers multiple payment options.

Pricing and Value for Money offers affordable pricing, with products ranging from Rs.99 to Rs.1999. The brand is known for its original and quirky designs, which offer great value for money. The site also offers regular promotions and discounts, making their products even more accessible to a wider audience.


Other Indian lifestyle brands that offer similar products include Chumbak, The Souled Store, and Happily Ever After. However, distinguishes itself through its unique and original designs, affordable pricing, and focus on quality.

Customer Service has a dedicated customer service team that is responsive and helpful. They can be contacted through email, phone, or social media channels, and are available from Monday to Friday between 10 am and 6 pm. The brand also has a comprehensive FAQ section on their website, which covers common queries and concerns.

Product Quality and Selection offers a diverse range of products across various categories, with a focus on quality and design. Their products are well-made and durable, with attention to detail and unique features. While the selection in some categories may be limited, the brand constantly adds new products to their catalog, keeping things fresh and interesting.

Website Usability

The website is easy to navigate and well-organized, with categories and subcategories clearly labeled. The site is also responsive, adapting to different screen sizes and devices. The search function works well, and the product pages are informative, with multiple images and detailed descriptions.

Returns and Exchanges offers a 15-day return and exchange policy, provided the product is unused and in its original packaging. The site also offers a hassle-free returns process, with free pick-up and no questions asked.

Promotions and Discounts offers regular promotions and discounts on their products, including seasonal sales and special deals for new customers. They also have a loyalty program, which rewards customers with points that can be redeemed for discounts.

Reputation has a strong reputation as a fun and original lifestyle brand, known for its unique and quirky designs. The brand has a loyal customer base in India and abroad, with positive reviews and feedback online.

Payment Options offers multiple payment options, including credit and debit cards, net banking, UPI, and COD.

Loyalty Programs has a loyalty program called "Ustraa Rewards", which rewards customers with points for every purchase made. These points can be redeemed for discounts on future purchases.

Customer Reviews has positive reviews and feedback from customers online, with high ratings on platforms like Google and Trustpilot. Customers praise the brand for its unique and quirky designs, affordable pricing, and quality products.

Community Involvement is involved in various community initiatives, including supporting local artisans and promoting sustainable practices. The brand also has a blog, which features articles on lifestyle, culture, and design.

Shipping and Costs offers free shipping on orders above Rs.499, with a nominal shipping charge for orders below that amount. Shipping times can vary depending on location, but the brand provides regular updates and tracking information. International shipping is also available, but is currently limited.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...