Users Voice for Iceland

70% users rated Terrible
8% users rated Poor
2% users rated Average
1% users rated Very Good
18% users rated Excellent
Pie Chart Review Representation for Iceland
Iceland Overall rating
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Pricing
Returns/Refunds
User Interface
Quality

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Review article published on: 21 Sep 2019

Last updated by on 12 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Sep 2022 2 4.5 3.9 3.7 1.8 1.2
Oct 2022 1.7 4.7 4.7 2.5 2.8 1.3
Nov 2022 2.2 4.5 3.8 3 2 1.4
Dec 2022 5 5 5 5 5 5
Mar 2023 1.9 4.1 4.2 5 5 1.4
Line Chart for Rating of peer stores

iceland.co.uk

godaddy.com

everyplate.com

rakuten.com

shein.com

booking.com

Detailed Iceland Review by

Introduction

Iceland.co.uk is a convenient online destination to purchase a wide range of frozen food products delivered right to your home. The website offers an extensive selection of frozen goods and other grocery supplies with a focus on value and quality. However, before choosing to shop with iceland.co.uk, it is important to consider various aspects of their services and operations.

Pros and Cons

Pros:
  • Wide range of frozen goods and groceries to choose from
  • Competitive pricing and deals
  • Free next-day delivery for orders over £35
  • Useful features like the 'favourites' list and in-store product availability
Cons:
  • No same-day delivery service offered
  • Some products may be out of stock or unavailable at certain times
  • No fresh produce sold

User Experience

The iceland.co.uk website offers a user-friendly interface with easy navigation and search functions. Customers can easily browse their extensive selection of frozen food and other grocery items with the help of categories and subcategories, filters, and sorting features. Customers can also create a 'favourites' list to help expedite future orders. The website is optimized for different devices, making it easy for customers to shop through desktop, mobile devices and tablets.

Pricing and Value for Money

Iceland.co.uk offers competitive pricing on their frozen goods and groceries, often selling products for less than traditional supermarkets. The website also features various discounts, deals, and promotions, including bulk-buy offers, and free delivery for orders above £35. The website offers a good value for money considering the quality and range of the products offered.

Alternatives

There are various other online retailers that offer frozen food deliveries. Alternatives that customers can consider include Morrisons, Waitrose, M&S, and Tesco. With these retailers, customers can expect fresh foods alongside their frozen food products in contrast to Iceland.co.uk, which is solely focused on frozen good offering.

Customer Service

The iceland.co.uk customer service team is available via various platforms, including telephone and email support. The customer support system operates from Monday to Saturday, 9 am - 9 pm and has a good rating for their ability to positively respond to customer queries and solve any issues. Customers can also receive information about products through their FAQ section, where many of the general queries regarding delivery, returns, and store opening times are addressed.

Product Quality and Selection

Iceland.co.uk offers a vast selection of frozen food products ranging from vegetarian and vegan options to meat and poultry. With a focus on value and quality, customers can expect to find good-quality products that are also competitively priced. The website also offers other grocery items such as cupboard essentials, household items bottled drinks, and alcoholic beverages.

Website Usability

Iceland.co.uk's website is easy to navigate with easy-to-use filters, sorting, and search options. Customers can easily browse through and add products to their cart or 'favourites' list. In addition, the website allows customers to check out store availability of every product, create custom delivery slots and has a self-explanatory return policy.

Returns and Exchanges

Iceland.co.uk provides a flexible and straightforward return policy that allows customers to return unwanted products either by post or at any of their store locations. The website also offers a refund or exchange of the product in the case of an unsatisfactory product.

Promotions and Discounts

Iceland.co.uk offers various promotions, sales and discounts to its customers to help them save on their purchase. Bulk buy offers, exclusive deals, and seasonal discounts can be found through the homepage, by subscribing to their newsletter or on social media pages like Facebook or Twitter.

Reputation

Iceland.co.uk has a good reputation for selling high-quality, value-for-money frozen goods and groceries. Most customers are satisfied with the products and services available and are willing to recommend the website to others. Various customer reviews available on independent review sites like trustpilot.com or Feefo.com are positive, praising the site's customer services and the quality of the products.

Payment Options

Iceland.co.uk accepts a range of payment methods including Mastercard, Visa, PayPal, Delta, Maestro, and American Express. Payment can be made easily and securely through the website, making shopping a safe and reliable experience.

Loyalty Programs

Iceland.co.uk currently does not offer any loyalty scheme, but customers can create an account to personalize shopping, simplify future purchases, and store delivery details.

Customer Reviews

Customers are generally positive about their experience shopping with Iceland.co.uk. Reviews praise the website's ease of use, competitive pricing, and availability of products as standout features. The website also responds to customer complaints and issues promptly with efficient customer services.

Community Involvement

Iceland.co.uk has shown community support through their charitable acts and commitment to sustainability. They have shown leadership in their plastic petition, aiming to transition to 100% plastic-free packaging in the near future. Customers can also donate to various charitable causes through the website.

Shipping and Costs

Iceland.co.uk offers free next-day delivery for orders above £35. For orders below £35, delivery costs £2.99, while a nominated-day delivery costs £3.99. The website offers collection service at any of their stores free of charge, depending on the store opening hours. Overall, the shipping rates seem reasonable, and the option to collect from the store offers more flexibility for customers to collect their orders at their convenience.

Conclusion

Iceland.co.uk offers a variety of frozen food products and other groceries with great value for money offering. The company offers a reliable customer service, flexible return policy and user-friendly website that is secure, easy to navigate, and optimize for mobile devices. While the site's customer base is growing, it is still relatively small compared to its competitors. Additionally, it is important to note that the site only sells frozen products and does not offer fresh or household items for delivery. Overall, Iceland.co.uk is a viable option for customers looking to purchase frozen goods and groceries online with a focus on affordability and a sustainable, plastic-free future.

Iceland Recent User Reviews

User Rating

5 stars

13

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Reviewer Name: Rob Luker

Review Submission Date: 2022-12-18

Review Title: Crap food crap delivery fresh poor quality
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Review Description: I would not give the company this company one star . Delivered last order's late excuses bad traffic, driver stop of for a bunk up ,. Driver. Walked out , flu so why take a same deliveryToday had a delivery booked for 9 to 11 tried calling both numbers no answers is now after 11.pm when messaged said 9.30 to

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Reviewer Name: Rich Mellerup

Review Submission Date: 2022-12-18

Review Title: I luv dry roasted peanuts and I bought…
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Review Description: I luv dry roasted peanuts and I bought a bag of yours today to enjoy thisevenig. WELL it was like eating pure salt x 10 ! Absolutely rubbish, you get what you pay for, your cheap rubbish? NO THANK YOU !!!!

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Reviewer Name: Miss Michelle Hills

Review Submission Date: 2022-12-17

Review Title: Furious
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Review Description: FuriousOrdered 170 pound worth of groceries and paid 4 pound for delivery between 5 and 7. It's now 8.40 and no sign of delivery and no one answering calls.

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Reviewer Name: Goodness Gracious

Review Submission Date: 2022-12-17

Review Title: Dreadful customer service
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Review Description: Contacted customer service three times today put on hold without any explanation. Eventually realised that no-one was on the line. Absolutely dreadful customer service. Cancelled order and will definitely not shop there again,

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Reviewer Name: Nasti Chestikov

Review Submission Date: 2022-12-16

Review Title: Poor
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Review Description: Poor. They offered Bernard Matthews UK turkey crowns @ half price and then substituted them with own-brand Polish crap.Duty manager at my local store told me that was the only way to shift their own-brand rubbish.Avoid home delivery, only buy it if you can see it.

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Reviewer Name: Darren Howard

Review Submission Date: 2022-12-15

Review Title: Not sure why Iceland reviews are so…
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Review Description: Not sure why Iceland reviews are so poor. I've only ever had good experiences. The luxury range are very tasty and good value. Everything else is also well priced on the whole and decent quality. I also like the ranges you have but some are extortionate like Harry Ramsdens, definitely not worth the price. Otherwise always good. I do like the clear air fryer friendly labels. Simple but good idea.

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Reviewer Name: ptram567

Review Submission Date: 2022-12-15

Review Title: Completely rubbish company
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Review Description: Completely rubbish company. They failed to deliver on 10 December!!!! And then offer me a partial refund????????????????????????????????????????????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!For their own failure?????????????????????????????????????????????????????????????????????????/

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Reviewer Name: Mrs Linda Hill

Review Submission Date: 2022-12-15

Review Title: justcrap merchandise had my xmas meat…
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Review Description: justcrap merchandise had my xmas meat delivered what a joke gammon tinty for 7 pound beef tiny joke u put your prices up every flipping day so expensive for rubbish ill shop elsewhere deliveries dont turn up twice this happened to me always send stuff that runs out that day money grabbing for

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Reviewer Name: Khalid Mahmood

Review Submission Date: 2022-12-14

Review Title: They claim to send fresh stuff… I…
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Review Description: They claim to send fresh stuff… I ordered a lot of bread.. about 20 loafs… delivery was on the 14th and bread was dated 16th… bread was very short dated… best to go in store and check dates before buying as Iceland will clog the shortest dates first

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Reviewer Name: customer

Review Submission Date: 2022-12-14

Review Title: No substitutions at all.
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Review Description: Iceland gave me a load of refunds, as the items weren’t in stock. It still says in stock on your website for my location. They didn’t substitute a single thing, which would have been SO easy. 6 cans for another 6 cans? Gateau got literally any other gateau or frozen dessert? I spent the £40 so I didn’t have to go shopping in my busiest work weeks, but now I have to. What a waste of time.