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Mented Cosmetics is a popular beauty brand that specializes in creating high-quality makeup products for women of all skin tones. Founded in 2017 by two African-American women, Mented Cosmetics aims to be an inclusive and empowering brand that celebrates diversity and natural beauty. Their website,, offers a wide range of makeup products, from lipsticks to eyeshadows, that are highly pigmented and made with clean, vegan, and cruelty-free ingredients.

Pros and Cons

  • Mented Cosmetics offers products that cater to women of all skin tones.
  • The brand values inclusivity and natural beauty, making them a popular choice for people who want to celebrate diversity.
  • The products are made with clean, vegan, and cruelty-free ingredients, making them an ethical choice for beauty enthusiasts.
  • The website provides detailed descriptions and swatches of each product, helping customers make informed decisions.
  • The products may be pricier compared to other drugstore makeup brands.
  • The website sometimes experiences delays in shipping and customer service responses.
  • The product selection may be limited compared to other makeup brands.

User Experience

Mented Cosmetics' website has a modern and sleek design that is easy to navigate. The homepage showcases their most popular products and allows customers to shop by category or collection. All products have clear images and detailed descriptions, making it easy for customers to see what they're buying. The website also features a blog section that provides makeup tips, tutorials, and customer reviews. One downside is that the website can be slow to load, especially during peak traffic hours.

Pricing and Value for Money

Mented Cosmetics' prices may be higher than other drugstore makeup brands, but the quality of their products justifies the cost. Their lipsticks, for example, cost around $16, which some may consider expensive, but the formula is highly pigmented, long-lasting, and made with natural and vegan ingredients. Additionally, Mented Cosmetics offers value sets and bundles that provide discounts when you buy more products.


There are many makeup brands in the market that cater to different skin tones and preferences. Some popular alternatives to Mented Cosmetics are Fenty Beauty, Huda Beauty, Glossier, and Colourpop. Each brand varies in price, formula, and product selection, so it's up to the customer to decide which one fits their needs.

Customer Service

Mented Cosmetics' customer service is available via email or live chat, but some customers have reported delays or slow responses during peak times. However, the brand offers free returns and exchanges within 30 days of purchase, which is a great option for those who are not satisfied with their products.

Product Quality and Selection

Mented Cosmetics' products are highly pigmented, long-lasting, and made with clean, vegan, and cruelty-free ingredients. The brand offers a wide range of makeup products, but their selection may be limited compared to other brands. Mented Cosmetics is known for their lipsticks, which come in various shades and finishes, but they also offer eyeshadows, blushes, and foundations.

Website Usability

Mented Cosmetics' website is easy to navigate and provides detailed information about each product. Customers can easily shop by category or collection, and the website also features a blog section that provides useful makeup tips and tutorials. However, the website can be slow to load during peak traffic hours.

Returns and Exchanges

Mented Cosmetics offers free returns and exchanges within 30 days of purchase. Customers can email their customer service team to initiate the process and receive a prepaid label for shipping.

Promotions and Discounts

Mented Cosmetics occasionally offers promotions and discounts on their website and social media channels. Customers can sign up for their newsletter or follow them on social media to stay updated on these deals.


Mented Cosmetics has a positive reputation in the beauty industry for their commitment to inclusivity and clean beauty. Many customers have praised their products for being highly pigmented, long-lasting, and suitable for all skin tones. However, some customers have complained about delays in shipping and customer service responses.

Payment Options

Mented Cosmetics accepts payments through major credit cards, including Mastercard, Visa, American Express, and Discover. They also accept payments through Paypal and Afterpay, which allows customers to pay in installments.

Loyalty Programs

Mented Cosmetics does not currently offer a loyalty program, but they occasionally offer promotions and discounts to their newsletter subscribers and social media followers.

Customer Reviews

Mented Cosmetics' website features customer reviews for each product, allowing customers to see other people's experiences and opinions. Many customers have praised the brand for their inclusivity, high-quality products, and ethical values.

Community Involvement

Mented Cosmetics has a strong commitment to giving back to their community. They have partnered with various organizations that support women's empowerment and mental health, and they regularly feature articles and videos that promote self-care and confidence.

Shipping and Costs

Mented Cosmetics offers free shipping on US orders over $40, and international shipping is available at an additional cost. Shipping times can vary depending on the destination and shipping option selected. Some customers have reported delays in shipping, so it's important to keep that in mind when placing an order.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...