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Introduction is a Ukrainian online store that specializes in selling a wide range of electronic devices, including smartphones, laptops, tablets, cameras, and accessories. It was founded in 2010, and since then, it has become one of the most popular online shops in Ukraine. The website is available in both Ukrainian and Russian, making it convenient for customers from all over the country to shop at

Pros and Cons

Pros: - Huge selection of electronic devices and accessories - Competitive prices - Free delivery for orders over 1000 UAH - Discounts and promotions available regularly - Convenient payment options Cons: - Limited availability of some products at times - Website could be more user-friendly - Some products may not be covered by warranty

User Experience provides a decent user experience with its easy to navigate website, but some improvements could be made. The search bar is convenient, although it can be frustrating when specific products are not found due to limited availability. The products are categorized and sub-categorized in a manner that is straightforward and easy to understand. However, product descriptions could be more informative to help customers make more informed decisions.

Pricing and Value for Money offers very competitive prices on a wide range of electronic devices and accessories, making it an excellent option for budget-conscious customers. Additionally, regular promotions and discounts provide even more value for money.


Some of the competitors of include Rozetka and Eldorado, which are also popular online electronic stores in Ukraine. However, provides a more extensive range of electronic devices and accessories compared to Rozetka and Eldorado.

Customer Service offers customer service via phone, email, and an online chat function. The customer support team is generally helpful and polite, although response times during peak periods can be slow.

Product Quality and Selection offers a vast selection of electronic devices and accessories, including popular brands such as Apple, Samsung, Xiaomi and more. The product quality is generally good, although some lower-priced items may not be of the same standard as higher-priced alternatives.

Website Usability

The website is functional, but some improvements could be made to make it more user-friendly. The website is sometimes slow to load, and navigating through the site can be slightly confusing due to the large number of products on offer.

Returns and Exchanges provides a 14-day return policy, but only if the product is unused and in its original packaging. If the product is faulty or damaged, will replace or repair the item within the warranty period.

Promotions and Discounts offers regular discounts and promotions on a wide range of products. These promotions are usually advertised on the website's homepage or through email newsletters.

Reputation has a good reputation in Ukraine for providing a wide range of electronic devices and accessories at competitive prices. However, some customers have complained about slow response times from the customer service team during peak periods.

Payment Options accepts a range of payment options, including credit and debit cards, bank transfers, and cash on delivery. These options provide customers with flexibility in how they choose to pay for their purchases.

Loyalty Programs does not currently offer a loyalty program for customers. However, regular promotions and discounts provide customers with incentives to continue shopping at the store.

Customer Reviews

Customer reviews on are generally positive, with many praising the website's wide range of products and competitive prices. However, some customers have complained about slow delivery times and the limited availability of some products.

Community Involvement is not involved in any significant community or charity initiatives at present.

Shipping and Costs offers free shipping for orders over 1000 UAH, with delivery times ranging from one to five days depending on the location. Delivery costs for orders below 1000 UAH vary depending on the location and size of the product.

Tanya Djavadzadeh Senior News Reporter

Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...