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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 21 May 2019

Last updated by on 09 Mar 2023

"I believe in writing for humans than for bots and this is what motivates me to write better, clearer, and easier every day."
Dec 2022 5 1.8 2 5 2.2 5
Jan 2023 5 5 5 4.2 5 4.1
Feb 2023 5 3.4 1 5 1.3 5
Mar 2023 5 3.1 5 5 1.2 5
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Detailed Niki Review by

Editorial Review:

Introduction is an AI-powered personal shopping assistant that aims to simplify the online shopping experience. It is an India-based startup that was founded in 2015 and has since then, gained popularity among Indian consumers. It functions as a chatbot that helps customers find products, place orders, and make payments on various e-commerce platforms.

Pros and Cons


  • provides a hassle-free shopping experience by simplifying the buying process, thus saving customers' time and effort.
  • The AI-powered chatbot is available 24/7, making it convenient for customers to shop anytime, anywhere.
  • The platform facilitates seamless payments using major payment gateways like debit/credit cards, UPI, and digital wallets.
  • integrates with various e-commerce platforms like Amazon, Flipkart, and Myntra.


  • Since it relies on AI, its responses may not always be accurate and may require human intervention, which could slow down the process.
  • The platform is still limited to serving customers in India.

User Experience

Using is a straightforward process. Customers just need to type in their queries, and the chatbot will provide relevant options. The chatbot has a friendly and engaging personality, adding a human touch to the interaction. The platform offers a pleasant user experience, which is intuitive and easy to navigate.

Pricing and Value for Money

Using is free of cost for customers, and it earns revenue through its partnerships with e-commerce platforms. offers value for money by providing customers with a streamlined shopping experience, thus saving them time and effort.


Some of's alternatives in India are Haptik, Helpchat, and Tapzo. However, these platforms do not specialize in personal shopping assistance and, therefore, may not offer the same level of convenience and user experience.

Customer Service's customer service has received positive feedback from users. The team is responsive and helpful in resolving any issues that users face while using the platform. Customer service is available through email or chat during business hours.

Product Quality and Selection

Since integrates with other e-commerce platforms, it offers a wide range of products in various categories like fashion, home appliances, and electronics. The product quality is dependent on the e-commerce platform from which the user purchases the item.

Website Usability's website is simple and easy to navigate. The website's interface is designed to promote the chatbot, and it provides comprehensive information about the platform's features and how to use it.

Returns and Exchanges

Since does not sell products, returns, and exchanges are dependent on the e-commerce platform from which the user purchases the product. Users can access the return and exchange policies of the respective platforms through the links provided in the chatbot.

Promotions and Discounts provides its users with exclusive deals and discounts on various products. Users can access these offers through the chatbot, which directs them to the respective e-commerce platform.

Reputation has received positive reviews from users, who appreciate the platform's convenience and efficiency. The platform has also gained recognition in the industry, winning awards like the Best Mobile Innovation for Women Safety at the Mobile World Congress 2018.

Payment Options allows users to make hassle-free payments using major payment gateways like debit/credit cards, UPI, and digital wallets like Paytm and Freecharge.

Loyalty Programs does not offer any loyalty programs or rewards to its users as of now.

Customer Reviews

Customers have praised for its convenience, efficiency, and user-friendliness. Many have appreciated the chatbot's friendly persona and its ability to simplify the shopping experience.

Community Involvement is involved in various community initiatives like the Better India campaign, which is focused on promoting responsible and ethical shopping practices. The platform is also committed to promoting women's safety through its partnership with Safecity, an organization focused on creating safer spaces for women.

Shipping and Costs

Since does not sell products, shipping and cost are dependent on the e-commerce platform from which the user purchases the item. Users can access the shipping and cost information of the respective platforms through the links provided in the chatbot.

Conclusion is an AI-driven platform that aims to simplify the online shopping experience for Indian consumers. It offers a seamless and hassle-free shopping experience through its chatbot, which is available 24/7.'s strengths lie in its user-friendliness, integration with various e-commerce platforms, and convenience. While it may have some limitations like accuracy issues and limited geographical reach, its positive reputation and engagement with the community make it a viable contender in the market.

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