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Palette by Tata CLiQ is an online platform that offers a comprehensive range of beauty products across various categories. Launched in 2016, the e-commerce platform has quickly become one of India's most prominent beauty destinations.

Pros and Cons

Pros: The platform features a wide range of products from renowned brands, an easy-to-use website, and a user-friendly interface. Palette offers great deals, discounts, and exclusive products. There is free shipping on all orders above INR 1499. Cons: The website's prices can be a bit expensive compared to other online retailers. There is a limited selection of organic and natural beauty products.

User Experience

Palette offers an excellent user experience with a minimalist and attractive website design. The platform offers comprehensive filters, easy navigation, and seamless shopping experience.

Pricing and Value for Money

Palette's prices are slightly higher than other retailers. However, they do offer exclusive products and guidelines from beauty experts. Customers can save money by taking advantage of the exclusive discounts, deals, and offers that the platform offers.


Nykaa, Sephora, and Purplle are some of the well-known alternatives to Palette. However, the platform offers exclusive products and guidelines from beauty experts that make it stand out from its counterparts.

Customer Service

Palette offers excellent customer service, with a dedicated customer support team available 24/7 through phone, email, and chat. The platform also offers an easy return and refund policy for customer convenience.

Product Quality and Selection

Palette offers a vast selection of beauty products from renowned brands, ranging from skincare, makeup, and haircare to fragrances and grooming essentials. Moreover, Palette ensures that all products are of excellent quality and adhere to safety standards.

Website Usability

Palette's user-friendly website interface offers seamless navigation, comprehensive filters, and easy-to-use search functionality. The platform's minimalist design makes it easy to find the desired item quickly.

Returns and Exchanges

Palette offers a hassle-free return and exchange policy that allows customers to return or exchange products within seven days of order delivery.

Promotions and Discounts

Palette offers various promotions and discounts that allow customers to save money on their purchase. The platform offers exclusive discounts on festive occasions and provides a flat 10% discount on the first purchase.


Palette has a good reputation in the market, providing customers with a vast selection of beauty products from renowned brands at competitive prices. The platform has received many positive reviews on various social media platforms.

Payment Options

Palette offers various payment options, including credit and debit cards, net banking, and e-wallets.

Loyalty Programs

The platform does not currently offer any loyalty program.

Customer Reviews

Customers have shared many positive reviews about Palette's products, customer service, and hassle-free return policy.

Community Involvement

Palette's parent company, Tata Group, is well-known for its community involvement, and Palette also involves itself in various social initiatives and offers exclusive product collections to support these endeavors.

Shipping and Costs

Palette offers free shipping on all orders above INR 1499. The platform delivers orders within 5-7 working days, depending on the location, and offers international shipping at an additional cost.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...