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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 28 Mar 2019

Last updated by on 08 Mar 2023

"I am currently pursuing my Master's in English from the University of Delhi. My interests lie in editing, proofreading, and research."
Dec 2022 5 5 2.2 5 5 5
Jan 2023 5 3 5 1.5 5 5
Feb 2023 5 5 1.3 5 1.8 5
Mar 2023 5 5 1.2 5 5 5
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Detailed Redken Review by


Redken is a well-known hair care brand that offers a wide range of products designed to meet the needs of different hair types. is the official website of the brand in Russia, offering a convenient way for customers to shop for their favorite products online. In this review, we'll take a closer look at the various aspects of, including its pros and cons, user experience, pricing, customer service, product quality, promotions, reputation, shipping, and other important factors.

Pros and Cons

One of the main advantages of is that it offers a wide selection of hair care products, including shampoos, conditioners, treatments, styling products, and more. The website is easy to navigate, and its search function makes it easy to find specific products. However, the main drawback is that the website doesn't offer free shipping for orders of all sizes. In addition, some customers have reported issues with slow shipping times or receiving damaged products.

User Experience

Overall, offers a good user experience. The website is well-organized and easy to navigate, with clear product descriptions and images. Customers can create an account on the website to save their order history and track their shipments. However, some customers have reported issues with slow page loading times or difficulty checking out.

Pricing and Value for Money

Redken products are generally priced in line with other professional hair care brands. However, the website often offers promotions and discounts that can help customers save money. In addition, the brand offers loyalty programs that allow customers to earn points and redeem them for discounts or free products.


Some of the main alternatives to include other professional hair care brands such as Wella Professionals, L'Oreal Professionnel, and Schwarzkopf Professional. Customers may also choose to shop for hair care products at department stores or specialty beauty retailers.

Customer Service offers customer service through its website, where customers can submit inquiries or complaints. However, some customers have reported issues with slow response times or unhelpful customer service representatives. The brand has a social media presence on Instagram and Facebook, where customers can also contact them with questions or concerns.

Product Quality and Selection

Redken is known for its high-quality hair care products, which are designed to meet the needs of different hair types and concerns. The brand offers a wide selection of shampoos, conditioners, treatments, and styling products, as well as specialty products for color-treated hair or to address specific hair concerns.

Website Usability is easy to use, with a clear layout and intuitive navigation. Customers can search for products by hair concern, product type, or collection, and can also filter products by price or rating. The website also offers helpful tips and tutorials on hair care and styling.

Returns and Exchanges

Customers can return or exchange products purchased on within 14 days of delivery, as long as the products are in their original condition and packaging. To initiate a return or exchange, customers must contact customer service and receive a return authorization number.

Promotions and Discounts offers various promotions and discounts throughout the year, including sales on select products, free samples with qualifying purchases, and loyalty program rewards. Customers can also sign up for the brand's email newsletter to receive exclusive offers and promotions.


Redken has a strong reputation in the hair care industry, known for its high-quality products and innovative formulas. The brand has won numerous awards and accolades, and is trusted by professional stylists and consumers alike.

Payment Options

Customers can pay for their orders on using major credit cards such as Visa, Mastercard, and American Express. The website also accepts payments through PayPal.

Loyalty Programs

Redken offers a loyalty program called "Redken Club" that allows customers to earn points for purchases and other interactions with the brand. Customers can redeem their points for discounts or free products, and can also earn bonus points for referring friends or writing product reviews.

Customer Reviews features customer reviews for many of its products, allowing customers to see what others think before making a purchase. However, some customers have reported that the reviews seem selectively curated, with only positive reviews appearing on certain products.

Community Involvement

Redken is committed to supporting a variety of charitable causes and initiatives, including education, environmental sustainability, and social responsibility. The brand regularly partners with nonprofit organizations and industry groups to promote these causes.

Shipping and Costs offers shipping to addresses in Russia, with shipping costs starting at 350 rubles for orders under 3000 rubles. The website also offers expedited shipping options for an additional fee. Customers can track their shipments on the website once they have shipped.

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