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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 27 Apr 2019

Last updated by on 07 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 1.8 5 5 5
Jan 2023 5 3.1 5 1.7 3 2.7
Feb 2023 5 5 3.4 5 5 3
Mar 2023 5 5 3.1 5 5 5
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Detailed Shopinprivate Review by


ShopInPrivate is an online store that specializes in selling intimate items that can be considered sensitive or difficult to find in public stores. It was founded in 1998 and has been in operation for over two decades. ShopInPrivate provides privacy to its customers by discreetly delivering products to their doorstep, which makes them a popular destination for people who value discretion and confidentiality. This editorial review takes an in-depth look at ShopInPrivate's various aspects, such as pricing, customer service, product quality, website usability, shipping, and costs.

Pros and Cons:

ShopInPrivate has several advantages over other online stores, such as the privacy it offers, the variety of products available, and free shipping on orders over $49. The store also has a customer referral program that rewards devoted buyers. However, it also has significant disadvantages, such as costly shipping rates and a limited selection of products.

User Experience:

ShopInPrivate's user interface is uncomplicated and easy to navigate, with well-organized categories that allow for simple product searches. The site's pages load quickly, and the overall shopping experience is fluid for most customers. However, some users have complained about usability issues with the site, noting its limited search features and insufficient product information.

Pricing and Value for Money:

ShopInPrivate's pricing is generally competitive with other online stores, and it offers substantial discounts on selected products occasionally. Customers who sign up for their email newsletters receive news about seasonal sales and discounts. However, some of their products are more expensive compared to other sites.


Several alternative stores offer intimate products comparable to those provided by ShopInPrivate. Babeland and Lovehoney are popular destinations for adult toys, whereas and Walgreens are suitable options for more basic items.

Customer Service:

ShopInPrivate has a robust customer support team that responds quickly to inquiries and offers a 30-day return policy. They can be reached via phone or email. ShopInPrivate also provides excellent customer service with discreet package delivery, comprehensive product selection assistance, and fast shipping.

Product Quality and Selection:

ShopInPrivate takes pride in the quality of the items it sells and offers a wide variety of adult toys, intimate products, and health items. The store's catalog is well-organized and easy to browse, allowing customers to locate specific products efficiently.

Website Usability:

ShopInPrivate's website is simple to navigate, and product searches are easy to perform. Users can filter results based on popularity or price range. The checkout process is swift and straightforward, but some customers may find it challenging to navigate the site due to the limited search features.

Returns and Exchanges:

ShopInPrivate allows customers to return or exchange any items within 30 days of purchase. The company offers free returns, but customers must not remove tags from clothes or open any products. The store's return process is simple and straightforward.

Promotions and Discounts:

ShopInPrivate provides seasonal discounts to customers on select products, and they offer a rewards program that rewards devoted buyers with 10% off future orders. Their email newsletter subscribers also receive coupons.


ShopInPrivate has a strong reputation within the industry and with customers due to its focus on privacy and discretion. The store has received several awards and accolades for its services, including recognition from the Better Business Bureau.

Payment Options:

ShopInPrivate accepts payments via credit card, PayPal, and Amazon Pay, ensuring that customers have several payment options. The store has an SSL encryption certificate that protects customers' sensitive payment information.

Loyalty Programs:

ShopInPrivate rewards loyal customers with a 10% discount off future orders made within 90 days of the last purchase. They also provide giveaways and promotions to subscribers of their email newsletters.

Customer Reviews:

Customers have generally positive reviews of ShopInPrivate, praising it for its customer privacy, product quality, and discreet delivery. However, some users have criticized the limited search features and high shipping rates, which can affect the overall customer experience.

Community Involvement:

There is no mention of community involvement on the ShopInPrivate website, although the website states that the store adheres to strict privacy standards that are safe for anyone, encourages people to engage in safe sex, and provides products for discreet home testing of various conditions.

Shipping and Costs:

ShopInPrivate has different shipping rates depending on the region and weight of the products. They offer free shipping on orders over $49, with ground shipping taking 5 to 7 business days. Domestic express shipping is also available with higher fees, and international shipping is available, but rates may vary.