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Introduction is an online fashion retailer based in London, UK. The e-commerce platform was founded in 2011, offering an array of affordable and trendy products. The company's target demographic consists of young and adventurous women who are looking for unique and bold clothing and accessories.

Pros and Cons

  • A wide selection of trendy and unique products at affordable prices.
  • Free shipping on orders above £20 for the UK and £30 for the US and Europe.
  • A user-friendly website with quick navigation and search functions.
  • Excellent customer service with quick response times and easy returns.
  • Regular promotions and flash sales.
  • The quality of some products could be improved.
  • Limited options for larger sizes.

User Experience provides an excellent user experience, with a quick and simple website layout that is easy to navigate. Users can browse by categories such as clothing, bags, accessories, homeware, and gifts. The platform also offers a search function that enables users to find specific items quickly.

Pricing and Value for Money offers affordable prices, with most products ranging between £5 and £100. The company also has regular promotions and sales, making its products more accessible to customers. The platform's products are worth the price, with unique designs and good quality materials.

Alternatives's main competitors are online fashion retailers that offer trendy and affordable options such as ASOS, Boohoo, and Missguided.

Customer Service provides excellent customer service, with quick response times and friendly support staff. The platform offers a 28-day returns policy, and returns are simple and easy to process.

Product Quality and Selection offers a wide selection of trendy and unique products, but some products' quality could be improved. The company's products are mostly aimed towards younger women, with bold and unconventional designs.

Website Usability provides a user-friendly and visually appealing website, with quick navigation and search functions. The platform's layout is easy to understand and is accessible across different devices.

Returns and Exchanges offers a 28-day return policy, and returns are straightforward and easy to process. The platform also offers free returns for UK customers.

Promotions and Discounts regularly offers promotions and flash sales, making its products more accessible to customers. The platform's products are reasonably priced, and with regular promotions, customers can save even more.

Reputation has a good reputation, with positive customer reviews and a strong social media presence. The platform has appeared in several media outlets, including Cosmopolitan, Vogue, and Glamour.

Payment Options accepts several payment options, including Visa, MasterCard, PayPal, and Klarna. The platform's payment system is secure and reliable, with fast processing times.

Loyalty Programs does not offer a loyalty program, but regular customers can benefit from regular promotions and a sterling reputation.

Customer Reviews

Customers have given positive feedback on, praising the website for its quick delivery, excellent customer service, and unique products. Some customers have noted that the quality of some products could be improved.

Community Involvement supports several charities and organizations, including the Mental Health Foundation and Get-a-Head Charity. The platform's website provides information on the company's charitable involvements.

Shipping and Costs offers free shipping above £20 for the UK and £30 for the US and Europe. The platform's shipping times are adequate, with most deliveries arriving within a week of placing an order. Expedited shipping options are also available for an additional cost.

Tanya Djavadzadeh Senior News Reporter

Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...