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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 10 Nov 2019

Last updated by on 07 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 5 4.4 1.4 4.1 5
Feb 2023 5 4.7 5 1.3 5 1.8
Mar 2023 5 5 5 5 5 5
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Detailed Smiledirectclub Review by

Introduction is an online provider of teeth aligners. With its aim to provide affordable, accessible, and convenient orthodontic treatment, the company offers clear aligners that straighten teeth without the hassle and expense of traditional braces. is one of the leading direct-to-consumer clear aligner services in Canada.

Pros and Cons

  • Affordable pricing when compared to traditional braces or other clear aligner services.
  • Free teeth impression kit for customers who have completed an online assessment.
  • Faster treatment duration than traditional braces (on average 4-6 months).
  • No in-person visits required, convenience for customers.
  • The treatment may not be suitable for everyone, and not all cases can be treated effectively with invisible aligners.
  • If you require dentistry or orthodontic work before starting treatment, the cost of these additional procedures can add up and increase the overall cost of your treatment.
  • The aligners only treat mild to moderate orthodontic problems, so they are not suitable for severe cases.
  • If you have any dental lab work such as implants, bridges or anything similar, is not recommended as an option. The aligners require straight and healthy teeth and gums to work effectively.

User Experience has a user-friendly website that looks visually appealing and is easy to navigate. The company's website offers clear instructions for the online assessment process, which includes answering questions about your teeth and taking photos of your smile. Upon completion of the assessment, the company sends a free teeth impression kit to the customer, which is returned to the company for analysis to begin treatment.

Pricing and Value for Money offers an affordable alternative to traditional orthodontic treatment, with prices starting at $2095. The company offers flexible payment plans and accepts most major credit cards.


Similar alternatives to include Invisalign, ClearCorrect, and Candid Co.

Customer Service prides itself on exceptional customer service, with support agents available to answer questions and address customer concerns via phone, email, or live chat.

Product Quality and Selection uses high-quality, BPA-free plastic to create its clear aligners, ensuring a safe and comfortable experience for customers. They use 3D imaging technology to create impressions of customers' teeth, ensuring a perfect fit for each aligner. They offer treatment plans for both the upper and lower teeth.

Website Usability's website is remarkably user-friendly, with easy-to-navigate pages and clear instructions for the online assessment process.

Returns and Exchanges offers a 30-day satisfaction guarantee, ensuring that customers are satisfied with their treatment or receive a full refund.

Promotions and Discounts offers occasional promotions and discounts for its services, such as $100 off the price of treatment.

Reputation has a positive reputation in the orthodontic industry, with many satisfied customers who have seen excellent results from the service. is also a member of the American Association of Orthodontics, giving further credibility to its reputation.

Payment Options offers flexible payment options, including in-house financing and third-party financing options.

Loyalty Programs offers a referral program that rewards customers with $100 off their treatment for every friend they refer who signs up for treatment.

Customer Reviews

Customer reviews for are generally positive, with many customers reporting excellent results and improved self-confidence from the treatment.

Community Involvement is committed to community involvement, offering volunteering opportunities and donating to charitable causes. The company also runs fundraising campaigns and events.

Shipping and Costs offers free shipping within Canada, and the cost of the treatment covers all necessary aligners and impression kits. There are no hidden costs. In conclusion, is an excellent option for anyone seeking an affordable and convenient alternative to traditional orthodontic treatment. With a user-friendly website, exceptional customer service, and high-quality products, provides a reliable clear aligner service that delivers results.

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