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Introduction is an online fashion store that offers a range of ethnic wear for women. Founded in 2005, the brand has since then established itself as one of the most sought-after destinations for traditional and modern women's clothing. The website offers a vast selection of sarees, salwar suits, lehengas, kurtis, and accessories.

Pros and Cons

  • Wide variety of traditional and modern designs
  • Easy navigation and user-friendly interface
  • Competitive pricing and occasional discounts
  • Great customer service and easy returns
  • Limited collection for men
  • No international shipping
  • Product images might not always reflect the actual color and texture of the item

User Experience

The website offers a smooth and hassle-free shopping experience. The search bar on the top allows you to filter products based on various parameters, including price range, style, fabric, and color. The images of the products are high-quality and offer a 360-degree view of the item. The product description is detailed, providing all the necessary information about the material, size, and care instructions. The checkout process is straightforward, and the payment gateway is secure.

Pricing and Value for Money offers several price segments, ranging from budget-friendly to high-end. The pricing is competitive, and occasional discounts and offers further sweeten the deal. The website's value for money is satisfactory, considering the quality and variety of the products it offers.


Some of the popular alternatives to include Utsav Fashion, Biba, Myntra, and Ajio. However, holds a distinct place among other ethnic wear emporiums with its unique designs and budget-friendly options.

Customer Service's customer service is top-notch. The website's chat support is prompt and helpful in resolving any queries or issues. The return and exchange process is straightforward and hassle-free. The brand values customer satisfaction and goes the extra mile to ensure a positive shopping experience.

Product Quality and Selection

The quality of the products is excellent, and the website offers a wide range of traditional and modern designs. The selection includes everything from sarees, lehengas, and salwar suits to kurtis and accessories. However, the website's selection for men is limited.

Website Usability's website is user-friendly, with easy navigation and a well-organized layout. The color scheme and font selection make it easy on the eyes, and the website's images and videos are high-quality.

Returns and Exchanges's return and exchange process are smooth and hassle-free. The website offers a seven-day return policy, and the customer service team helps with any issues during the process.

Promotions and Discounts offers occasional promotions and discounts, especially during festive seasons. However, it would be great to see more frequent deals and discounts to attract customers.

Reputation has established itself as a reputed brand with a loyal customer base. The brand's reputation is built on its quality products and customer-centric approach.

Payment Options offers various payment options, including debit card, credit card, net banking, and COD (cash on delivery). The payment gateway is secure, and the website ensures the safety of customers' personal information.

Loyalty Programs does not offer any loyalty programs or reward points currently. However, the brand occasionally offers discounts and deals to frequent customers.

Customer Reviews has mixed customer reviews. While some customers rave about the quality of products and customer service, some have concerns about the product color and delivery time.

Community Involvement does not currently participate in any community events or charity programs. However, the brand has a social media presence and keeps its customers updated on its latest collections and offers.

Shipping and Costs offers free shipping within India for orders above Rs. 1499. The shipping time varies depending on the location, and the website provides a tracking number to customers for easy monitoring. The website charges a nominal fee for COD orders, and the website's shipping cost is reasonable. Conclusion: is a reliable and reputed brand that offers a vast collection of traditional and modern ethnic wear for women. The website's user-friendly interface, quality products, and excellent customer service make it a reliable destination for online shopping. However, the website's limited collection for men and no international shipping might be a disadvantage for some customers. Overall, is an excellent choice for affordable and stylish ethnic wear.

Simmi Joseph Senior Content Editor

Hi, I'm Simmi Joseph, a seasoned Content Marketing professional based in Mumbai, Maharashtra, India. With a wealth of experience in B2B client management, editorial calendar creation, and team management,...