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Introduction is an online fashion retailer offering a wide range of trendy clothing, shoes, and accessories for men, women, and kids. The website is a one-stop-shop for all your fashion needs, featuring cool and contemporary styles to help you make an impression in any social gathering.

Pros and Cons

  • Wide range of clothing and accessories for men, women, and kids
  • Offers free shipping on orders over AED 200
  • Splash Rewards Loyalty program offers exclusive benefits to customers
  • Availability of various payment methods including COD, credit/debit card, and PayPal
  • 30-day return policy
  • International shipping costs are high
  • Takes longer to receive international orders compared to local ones

User Experience is user-friendly, with an intuitive interface that makes browsing and shopping easy. The website is fast and responsive, and the search function is useful when looking for specific items. The product pages are informative, displaying all the necessary details including sizing charts, colors, and customer reviews.

Pricing and Value for Money

Prices on are reasonable, with sales and promotions on selected items happening regularly. The site does offer high-end designer pieces too, but these come with a higher price tag. provides value for money, with quality clothing and accessories at a fair price.


ASOS, Zara, and H&M are great alternatives to, offering similar products and similar prices.

Customer Service offers great customer service, with friendly and courteous support agents available to assist customers with their queries. The support team can be reached through various channels including a live chat, email, and phone.

Product Quality and Selection offers high-quality clothing with a vast selection of styles available for both men and women. The selection of kids' clothing is limited compared to other categories, but it is still fashionable and trendy.

Website Usability is easy to use and navigate, even for first-time shoppers. The categories are well-organized, and the relevant filters are present to help customers find their perfect product quickly.

Returns and Exchanges offers a 30-day return policy that allows customers to exchange or return their purchases for a full refund or store credit. The process is simple and hassle-free, with clear instructions given on the website.

Promotions and Discounts regularly offers discounts and promotions to customers, with seasonal and holiday discounts happening often. The site also has a sale section where products can be bought at reduced prices.

Reputation has built a good reputation over the years, with customers generally happy with the quality and selection of its products. The site is well-designed and user-friendly, contributing to its positive reputation.

Payment Options accepts various payment methods including credit/debit cards, PayPal, and cash on delivery (COD). The site is secure, and all personal and payment details are protected.

Loyalty Programs has a loyalty program called Splash Rewards. The program rewards customers for purchases made on the site, with points earned that can be redeemed for discounts and exclusive benefits.

Customer Reviews

Customers have generally been happy with their purchases from, with positive reviews about the site's quality and selection. Negative reviews are minimal, with most citing shipping and delivery issues as the main reason for their disappointment.

Community Involvement is not actively involved in community-related activities, but it does encourage customers to contribute to charity through its partnership with various organizations.

Shipping and Costs offers free shipping on orders over AED 200 in the UAE. International orders incur a shipping fee, which varies depending on the destination. Delivery times for international orders can take up to 10 days, while local orders can be expected within 3-5 days.


Overall, is an excellent online fashion website that offers quality clothing and accessories for men, women, and kids. The site is user-friendly, and the selection of products is vast and trendy. Despite some minor drawbacks, delivers on its promise of quality, affordability, and a great shopping experience.

Simmi Joseph Senior Content Editor

Hi, I'm Simmi Joseph, a seasoned Content Marketing professional based in Mumbai, Maharashtra, India. With a wealth of experience in B2B client management, editorial calendar creation, and team management,...