Users Voice for Superdry

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 08 Jan 2019

Last updated by on 07 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 2 3.1 1.5 2.6 4.2
Feb 2023 5 1 5 5 5 5
Mar 2023 5 5 5 5 5 5
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Detailed Superdry Review by


Superdry is a global lifestyle brand that offers high-quality apparel and accessories for men and women. Established in 2003, the company has since become a well-known name in the fashion industry, offering a fusion of Japanese and British influences with vintage Americana-inspired designs. Superdry is a popular choice for those who love fashion with a touch of edginess and sophistication, making it an excellent destination for fashion-forward consumers.

Pros and Cons

  • Offers trendy and stylish clothing items and accessories
  • Wide range of sizes and styles to choose from
  • Good quality products that last long
  • Free shipping for orders above SGD $150
  • User-friendly website that is easy to navigate
  • Relatively higher prices than other brands
  • Delivery may take longer than expected
  • Limited range of products for women compared to men
  • Occasional stock outs of certain products

User Experience

Navigating through the Superdry website is easy and intuitive. The website features a clean and modern layout, making it easy for customers to browse through the wide range of products available. The website allows users to filter products by style, size, price, and colour, helping them find exactly what they're looking for. The checkout process is straightforward and hassle-free, and the website accepts various payment methods.

Pricing and Value for Money

Superdry's pricing is relatively higher than other fashion brands. However, the brand's focus on producing high-quality and long-lasting products justifies its price range. Superdry's value for money is evident from the quality of its clothing items, which last longer than products from other brands. Furthermore, the company offers regular promotions and discounts, making its products more affordable.


Some of the alternative fashion brands that may appeal to similar customers are Zara, H&M, and ASOS. These brands offer similar quality and style of products at relatively lower prices compared to Superdry.

Customer Service

Superdry's customer service is top-notch, and the company ensures that its customers get the best possible assistance. The brand provides a comprehensive FAQ section that addresses common concerns and issues. Additionally, the company's customer service team is always available to help customers with any questions or queries they may have.

Product Quality and Selection

Superdry's product quality is exceptional, and the brand uses the best materials to produce its clothing items and accessories. Superdry offers a wide range of products, including jackets, t-shirts, hoodies, jeans, dresses, and accessories such as bags and watches.

Website Usability

Superdry's website usability is excellent, and the website is well-structured and easy to navigate. Users can easily filter products by style, size, price, and colour. The website also features high-quality product images and detailed descriptions, making it easy for customers to find the perfect product.

Returns and Exchanges

Superdry has a fair returns and exchange policy, allowing customers to return their products within 28 days of receiving them. Products must be in their original condition, and customers must provide the original purchase receipt. The company offers free returns and refunds or exchanges, ensuring customer satisfaction.

Promotions and Discounts

Superdry regularly offers promotions and discounts on its products through its website, email campaigns, and social media pages. Customers can save up to 50% or more on selected products during sale periods.


Superdry has established a strong reputation in the fashion industry for producing high-quality, trendy, and stylish clothing items and accessories. Its unique mix of Japanese and British influences with Vintage Americana-inspired designs has made it a favourite among young and fashionable consumers.

Payment Options

Superdry accepts various payment options, including credit cards, PayPal, Apple Pay, and Google Pay. Customers can choose the payment method that is most convenient for them during the checkout process.

Loyalty Programs

Superdry does not have a loyalty program at the moment, but the brand offers discounts and special promotions to its loyal customers.

Customer Reviews

Superdry has a significant number of positive reviews from its customers, with many commending the quality and durability of its products. Customers have also praised the brand's customer service for its prompt response and helpfulness.

Community Involvement

Superdry is actively involved in various community projects and initiatives, helping to support various causes, including environmental conservation and social justice.

Shipping and Costs

Superdry offers free standard shipping on orders above SGD $150. Standard delivery for orders below SGD $150 costs SGD 10, while express delivery costs SGD 25. Delivery times may vary, depending on the destination and shipping method chosen.