Users Voice for Superzoo

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Superzoo Overall rating
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Review article published on: 27 Aug 2019

Last updated by on 07 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 1.8
Jan 2023 5 3.3 4.1 4.9 4.6 5
Feb 2023 5 5 5 3 5 3.4
Mar 2023 5 5 5 5 5 3.1
Line Chart for Rating of peer stores

Detailed Superzoo Review by

Introduction is an online marketplace that specializes in pet supplies, accessories, and food, based in the Czech Republic. It was founded in 2011 and offers a wide range of products for dogs, cats, birds, fish, and small animals. The company promotes itself as a one-stop-shop for all pet-related needs, with competitive pricing, fast and reliable delivery, and excellent customer service.

Pros and Cons

  • Wide selection of products from various brands
  • Competitive pricing and regular promotions
  • Fast and reliable delivery, including international shipping
  • Responsive and helpful customer service
  • Some products may have limited availability or may be out of stock
  • Website design could be more modern and user-friendly
  • Some customers may prefer to shop at physical stores for a more hands-on experience

User Experience

The website is somewhat cluttered and overwhelming at first, with a lot of information and product listings on each page. However, once you get used to the layout, it is relatively easy to find what you're looking for. The product search and filtering options are comprehensive, and the site is available in several languages. Overall, the user experience is satisfactory but could be improved with a more modern and streamlined design.

Pricing and Value for Money offers competitive pricing on most of its products, often lower than physical pet stores. Additionally, the company frequently runs promotions and discounts, such as seasonal sales and free gift offers. The pricing of some specialized or premium products may be higher than average, but these items are usually high-quality and worth the price.


There are several other online pet supply retailers in the Czech Republic, such as and These competitors offer similar products and pricing to but may have different shipping policies, promotions, or customer service standards. Customers should compare and contrast these alternatives to find the best fit for their needs.

Customer Service has a responsive and helpful customer service team, available seven days a week via phone, email, or live chat. They can assist with orders, product inquiries, and returns, and strive to resolve any issues promptly and satisfactorily. The company also has a FAQ section and a blog with informative pet-related articles.

Product Quality and Selection offers a wide selection of pet products, from food and treats to toys and grooming supplies. Most items are from reputable brands and are of good quality, although some may not be as durable or effective as advertised. Additionally, some specialized or hard-to-find items may not be available, especially for customers outside of the Czech Republic.

Website Usability

The website is functional and easy to navigate, but could be more user-friendly and visually appealing. Product listings are often crowded with information and images, making it difficult to quickly find what you need. Additionally, some pages may load slowly or have technical glitches. Overall, the website could benefit from a redesign and optimization.

Returns and Exchanges has a fair and flexible returns and exchanges policy, allowing customers to return or exchange products within 30 days of purchase for any reason. They also provide free return shipping labels for eligible items, and will refund or issue store credit promptly upon receipt of the returned item. However, some items, such as perishable or customized products, may not be eligible for return or exchange.

Promotions and Discounts frequently offers promotions and discounts to its customers, particularly during holiday seasons or special events. These promotions can include free gifts with purchase, percentage-off discounts, or free shipping offers. Additionally, the company has a loyalty program that rewards customers with points for every purchase, which can be redeemed for discounts or exclusive offers.

Reputation has a generally positive reputation among its customers, with high satisfaction ratings for its pricing, selection, and customer service. The company has been in business for over ten years and has a loyal customer base, as well as a strong presence on social media and other online platforms. However, some customers have reported issues with product quality, shipping delays, or customer service, which may impact the company's reputation over time.

Payment Options accepts several payment options, including credit/debit cards, PayPal, and bank transfers. Customers can also choose to pay cash on delivery for orders within the Czech Republic. The company uses secure encryption and other safeguards to protect customers' personal and financial information.

Loyalty Programs has a loyalty program that rewards customers with points for every purchase, as well as for referring friends or writing reviews. These points can be redeemed for discounts or exclusive offers on future purchases. The loyalty program is free to join and does not require any additional sign-up fees or requirements.

Customer Reviews has a mix of customer reviews, with many customers praising its selection, pricing, and customer service, while others have raised issues with product quality, shipping, or returns. The company responds promptly to customer feedback and strives to address any complaints or issues. Additionally, the company uses customer feedback to improve its product offerings and website functionality over time.

Community Involvement has a limited presence in the local community, but does occasionally sponsor pet-related events or donate to animal welfare causes. The company also partners with some pet-related charities and organizations to promote responsible pet ownership and positive animal welfare practices.

Shipping and Costs offers fast and reliable shipping, both within the Czech Republic and internationally. Most orders are delivered within 2-3 business days, and international shipping can take up to two weeks. Shipping costs vary depending on the size and weight of the order, as well as the shipping destination. However, the company offers free shipping promotions and discounts periodically.