Introduction is an Indian online store that offers a vast selection of handcrafted clothing, footwear, and accessories. Founded in 2013, the company specializes in traditional Indian textiles such as handloom, block prints, and embroidery. The products range from sarees, kurtas, and dupattas to juttis, bags, and jewelry. The company is committed to supporting local artisans and promoting sustainable fashion.

Pros and Cons

  • Wide selection of handcrafted clothing and accessories
  • Supports local artisans and promotes sustainable fashion
  • Reasonable prices
  • Free shipping on orders above INR 999
  • Easy returns and exchanges within 15 days
  • Limited international shipping options
  • Low stock availability on some items

User Experience

The website has a clean and straightforward layout that makes browsing and shopping easy for users. The search function, filters, and size chart are all effective and user-friendly. The product descriptions and photos are detailed and accurate, allowing customers to make informed purchases. The checkout process is streamlined and secure, and there are multiple payment options available.

Pricing and Value for Money offers products at reasonable prices, considering the high quality of the handcrafted items. The prices range from INR 500 for accessories to INR 10,000 for sarees. The company also offers discounts and promotions throughout the year, making the products even more affordable. The value for money is excellent, as the products are unique, well-made, and support local artisans.


Some alternatives to include Jaypore, Fabindia, and Utsav Fashion. These companies also offer handcrafted clothing and accessories, but they may have different styles, prices, and focus areas.

Customer Service has excellent customer service, with a dedicated team that is responsive and helpful. The company provides a contact form and a phone number for customer inquiries and support. The return and exchange process is straightforward and hassle-free, with clear instructions on the website.

Product Quality and Selection

The handcrafted items sold by are of high quality, with intricate designs and attention to detail. The selection of products is vast, with a range of colors, styles, and sizes to choose from. The company also frequently updates its inventory, introducing new designs and collections to keep customers interested.

Website Usability

The website is easy to navigate, with clear categories and filters for product searches. The design is visually appealing and consistent, with high-quality images and descriptions. The website is also optimized for mobile devices, making shopping on-the-go convenient.

Returns and Exchanges allows returns and exchanges within 15 days of purchase, as long as the product is in its original condition. The company provides a pre-paid shipping label for returns within India, but international returns must be made at the customer's expense.

Promotions and Discounts offers frequent promotions and discounts, such as seasonal sales, festival deals, and referral programs. Customers can also sign up for the company's newsletter to receive exclusive discounts and updates.

Reputation has a good reputation among customers, with positive reviews and feedback on social media and review sites. The company is known for its high-quality, handcrafted products and its commitment to sustainable and ethical fashion.

Payment Options accepts multiple payment options, including credit and debit cards, net banking, and cash on delivery. The website also provides a secure and encrypted checkout process, ensuring the safety of customer information.

Loyalty Programs does not currently offer a loyalty program, but customers can earn rewards through the referral program.

Customer Reviews

The customer reviews on are generally positive, with high ratings for product quality, customer service, and shipping. Some customers have noted issues with low stock availability and slow international shipping.

Community Involvement is committed to supporting local artisans and promoting sustainable fashion. The company works directly with artisans to create handcrafted products, providing fair wages and ethical working conditions. The company also actively engages with customers and the community, promoting traditional textile techniques and raising awareness about sustainable fashion.

Shipping and Costs provides free shipping on orders above INR 999 within India, with a flat rate of INR 80 for orders below that amount. The company also offers international shipping, but the cost and delivery time vary depending on the location. The company provides tracking information for all shipments, allowing customers to monitor their orders.

Akshita Ajitsariya Senior Editor

I'm Akshita Ajitsariya, a Master's in English student from the University of Delhi, and I am skilled in proofreading, editing, writing, and research. My passion for books extends beyond just reading them,...