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Introduction is a popular Indian ecommerce marketplace that focuses on offering products that are curated for women. Their product selection is quite diverse, including clothing, jewelry, home decor items, and beauty products. was launched in 2013 by Mansi Gupta, and since then it has grown considerably in terms of popularity and reach.

Pros and Cons

Pros: offers a wide range of products that cater to women’s needs, including traditional and contemporary clothing, accessories, and beauty products. The website is easy to navigate, and the overall user experience is quite smooth. They offer good discounts and promotional deals regularly, which makes their products more affordable. Cons: Some of the items can be quite expensive, which may not be affordable for everyone. The website is geared towards women only, which may not be to everyone's liking.

User Experience offers a user-friendly interface that is easy to navigate. The website features a search bar that helps users to find what they are looking for quickly. The product pages are well designed and provide all the necessary details about the products. Customers can track their orders, view previous order history, and view their wishlist.

Pricing and Value for Money

The prices of the products on vary depending on the item. Some products can be quite expensive, while others are more affordable. offers promotional deals and discounts regularly, which makes their products more affordable for customers. Overall, customers can find items of good value for money on


Some popular alternatives to include Myntra, Jabong, and Ajio.

Customer Service offers good customer service, with a dedicated customer support team available to answer any queries or concerns. Customers can reach out to the team via email or phone, and they are usually very responsive.

Product Quality and Selection

The product selection on is quite diverse, catering to a wide range of customer needs. The quality of the products is also quite good, with most customers satisfied with their purchases.

Website Usability

The website is well-designed and easy to navigate. However, there is room for improvement, particularly with the search feature, which can sometimes display irrelevant results.

Returns and Exchanges offers easy returns and exchanges, with a dedicated page on the website explaining the process. Customers can return or exchange items within 15 days of receipt, provided the item is unused and in its original packaging.

Promotions and Discounts offers regular promotional deals and discounts on its products. Customers can find promo codes on the website or via email, which can be used during checkout to avail of discounts.

Reputation has a good reputation, with many happy customers. They have received positive reviews on various review platforms, including Trustpilot, Google Reviews, and Facebook.

Payment Options offers a range of payment options, including credit/debit cards, net banking, UPI, and cash on delivery.

Loyalty Programs does not have a loyalty program at present, but they do offer referral rewards for customers who refer their friends and family to the website.

Customer Reviews

Customers can review the products they purchase on These reviews are helpful for other customers who are considering making a purchase.

Community Involvement is involved in the community, showcasing local Indian artisans and craftspeople on their website. They also support various social causes and initiatives, such as the ‘No Plastic’ campaign.

Shipping and Costs offers free shipping on orders above a certain value. For orders below this value, a minimal shipping fee is charged. Delivery times vary depending on the location, but customers can track their orders online.

Surbhi Gupta Senior News Reporter

Hi, I'm Surbhi Gupta, currently working as a Senior News Reporter at With a Bachelor's Degree in Mass Communication and Journalism, I started my career in 2012 as a content writer at BPT...