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15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Review article published on: 23 Mar 2019

Last updated by on 06 Mar 2023

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Dec 2022 5 5 5 5 5 5
Jan 2023 5 3.6 2.7 4.8 1.4 3.3
Feb 2023 5 5 3 5 1.3 5
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Toy Review by

Introduction: is an online store that specializes in selling toys for children of all ages. They offer a wide selection of toys from various brands, including Lego, Barbie, Playmobil, and more. The website features a clean and user-friendly interface that makes it easy for customers to find the toys they are looking for.

Pros and Cons:

  • Wide range of toys from various brands
  • Clean and user-friendly website interface
  • Reasonable prices
  • Free shipping on orders above a certain amount
  • Limited customer service options
  • No loyalty program offered

User Experience:

The shopping experience on is straightforward and easy to use. Customers can easily browse the various products and filter their search based on age, price, brand, and more. The product pages are detailed and include images, descriptions, and reviews. Checkout is also a breeze, with payments accepted through various methods.

Pricing and Value for Money: offers reasonable prices on their products, with occasional promotions and discounts offered. The website also offers free shipping on orders above a certain amount, which is a great value for customers.


Other online toy stores include Amazon, Target, and Walmart. These websites offer a wide range of toy options, but may not specialize in the same brands or products as

Customer Service: offers limited customer service options, with only email and phone support available. However, customer reviews suggest that their support team is helpful and responsive.

Product Quality and Selection: offers a wide range of products from various brands, including well-known names such as Lego and Barbie. Customers can find products for children of all ages, from infants to teenagers. The products are typically of good quality and come with detailed descriptions and reviews.

Website Usability:

The website is clean and easy to navigate. Customers can easily find the products they are looking for and filter their search according to their preferences. The addition of a search bar also makes finding specific items easier.

Returns and Exchanges: offers a return and exchange policy for items that are unused and in their original packaging. Customers must notify the store within 14 days of receiving their order to initiate a return or exchange.

Promotions and Discounts: offers occasional promotions and discounts on their products. Customers can also sign up for their newsletter to receive updates on upcoming sales and promotions.

Reputation: has a good reputation within the online toy store market. Customers leave positive reviews regarding the quality of their products and the helpfulness of their customer service team.

Payment Options: accepts a wide range of payment options, including credit and debit cards, PayPal, and bank transfers.

Loyalty Programs: does not currently offer a loyalty program for their customers.

Customer Reviews:

Customer reviews for are generally positive, with customers praising their selection of products and quality of service. Some customers also note that the website can be slow to load at times.

Community Involvement:

There is limited information available regarding's involvement in their local community or charities.

Shipping and Costs: offers free shipping on orders above a certain amount. They also offer express shipping for an additional cost. The shipping costs and delivery times depend on the customer's location and the shipping option they choose.

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