Uoma Beauty is a cosmetic brand that aims to promote self-expression, diversity, and inclusivity. The brand was founded by Nigerian-born entrepreneur Sharon Chuter in 2018 to fill the gap in the beauty industry for a truly inclusive brand that caters to women of color. Uoma Beauty offers a wide range of makeup products that are formulated with high-quality ingredients to enhance natural beauty.

Pros and Cons

  • Wide range of colors and shades for all skin tones
  • High-quality products
  • Cruelty-free and vegan
  • Inclusive packaging and marketing strategies
  • Relatively high prices
  • Limited product selection compared to other brands

User Experience

The Uoma Beauty website is user-friendly and easy to navigate. The site is well-organized, with clear product categories and an easy-to-use search bar that makes it easy to find what you're looking for. The site is also responsive and loads quickly on both desktop and mobile devices.

Pricing and Value for Money

Uoma Beauty products are priced on the higher end of the market, but the quality of the products justifies the price. The brand offers a variety of deals and bundles that can help customers save money on their purchases. Additionally, Uoma Beauty has a loyalty program that rewards customers for their purchases.


Other alternatives to Uoma Beauty include Fenty Beauty, Black Opal, NYX Professional Makeup, and Charlotte Tilbury.

Customer Service

Uoma Beauty has a responsive and helpful customer service team that can assist customers with any questions or concerns. The brand also has an extensive FAQ section on its website that covers a range of topics.

Product Quality and Selection

Uoma Beauty products are high-quality and formulated with carefully selected ingredients. The brand offers a range of makeup products, including foundation, lipstick, eyeshadow, and highlighter. While the product selection is not as broad as other brands, the colors and shades offered by Uoma Beauty are inclusive, catering to women of all skin tones.

Website Usability

The Uoma Beauty website is easy to use and navigate, with clear product categories and an intuitive layout. The site is responsive and loads quickly on both desktop and mobile devices.

Returns and Exchanges

Uoma Beauty offers a hassle-free return and exchange policy, allowing customers to return or exchange any product within 30 days of purchase. The brand also offers free returns for customers in the US.

Promotions and Discounts

Uoma Beauty offers various promotions and discounts, including bundle deals and free shipping for orders over a certain amount. The brand also has a loyalty program that rewards customers for their purchases.


Uoma Beauty has a strong reputation in the beauty industry for its commitment to inclusivity and diversity. The brand has received positive reviews from customers and has been featured in several publications.

Payment Options

Uoma Beauty offers a range of payment options, including major credit cards and PayPal.

Loyalty Programs

Uoma Beauty has a loyalty program that rewards customers for their purchases. Customers can earn points for every dollar spent and redeem those points for discounts on future purchases.

Customer Reviews

Uoma Beauty has received positive reviews from customers, with many praising the brand for its inclusivity and high-quality products.

Community Involvement

Uoma Beauty is actively involved in the community and has partnered with several organizations to promote diversity and inclusivity in the beauty industry.

Shipping and Costs

Uoma Beauty offers free standard shipping for orders over $35 within the US. International shipping rates vary depending on the destination. Customers can also choose expedited shipping for an additional fee.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...