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Wicked Good Cupcakes is an online bakery that specializes in cupcakes, cakes, and pies. The bakery was founded in 2010 by Tracey Noonan and Dani Vilagie, a mother and daughter team who started selling their baked goods at local fairs and farmers markets. Since then, Wicked Good Cupcakes has become a national brand, known for its delicious and unique dessert creations.

Pros and Cons

  • Wide variety of flavors and designs
  • High-quality ingredients
  • Customizable orders for special occasions
  • Easy-to-use website
  • Free shipping on certain products
  • Higher prices compared to traditional bakeries
  • Limited availability in certain areas
  • No subscription service for regular customers

User Experience

Wicked Good Cupcakes has a user-friendly website that is easy to navigate. Customers can easily find the products they are looking for through the search bar, categories, or featured sections. The website also has a section for customer reviews, which helps potential buyers make informed decisions. The checkout process is straightforward, and shipping options and prices are clearly displayed.

Pricing and Value for Money

Wicked Good Cupcakes' prices are higher than traditional bakeries, but they offer unique flavors and designs that are not available elsewhere. The bakery also uses high-quality ingredients, which contribute to the higher prices. Overall, customers get good value for their money, especially considering the convenience of having cupcakes and cakes delivered to their doorstep.


Some alternatives to Wicked Good Cupcakes include Sprinkles Cupcakes, Georgetown Cupcake, and Magnolia Bakery. These bakeries offer similar products, but Wicked Good Cupcakes stands out for its wider variety of flavors and designs.

Customer Service

Wicked Good Cupcakes offers excellent customer service, with representatives available by phone or email to answer any questions or concerns. The bakery also has a FAQ section on its website that covers common inquiries. Customers can track their orders and receive notifications about shipping and delivery.

Product Quality and Selection

Wicked Good Cupcakes uses high-quality ingredients in its desserts, including fresh fruits and premium chocolates. The bakery offers a wide variety of flavors, ranging from classic vanilla and chocolate to unique combinations like bacon and maple, peanut butter and jelly, and Irish cream. Customers can also customize their orders for special occasions like birthdays, weddings, and holidays.

Website Usability

The Wicked Good Cupcakes website is easy to use, with clear categories and a search bar for finding products. The website also features large images of the products, making it easy for customers to see what they are ordering. The checkout process is straightforward and includes multiple payment options, including credit cards and PayPal.

Returns and Exchanges

Wicked Good Cupcakes does not accept returns or exchanges on its products, as they are perishable items. However, the bakery will issue a refund or replacement if a product is damaged or does not arrive as expected.

Promotions and Discounts

Wicked Good Cupcakes regularly offers promotions and discounts, including free shipping on certain products and percentage-off coupons. Customers can sign up for the bakery's email newsletter to stay up to date on current and upcoming specials.


Wicked Good Cupcakes has a strong reputation for quality and innovation in the dessert industry. The bakery has been featured on national television shows like Shark Tank and The Today Show, and has won multiple awards for its desserts. Wicked Good Cupcakes has also received positive reviews from customers, with many raving about the unique flavors and high quality of the products.

Payment Options

Wicked Good Cupcakes accepts multiple payment options, including credit cards, PayPal, Amazon Pay, and Apple Pay. The website also features a secure checkout process to protect customers' personal and financial information.

Loyalty Programs

Wicked Good Cupcakes does not currently offer a loyalty program for its customers, but it does offer discounts and promotions to subscribers of its email newsletter.

Customer Reviews

Wicked Good Cupcakes has received positive reviews from customers, with many praising the flavor, quality, and presentation of the products. Customers also appreciate the convenience of having cupcakes and cakes delivered to their doorstep.

Community Involvement

Wicked Good Cupcakes is involved in various community initiatives, including donating to local food banks and shelters. The bakery also partners with organizations like the Jimmy Fund to raise money for cancer research.

Shipping and Costs

Wicked Good Cupcakes ships its products anywhere in the United States. Shipping costs vary depending on the destination and the products ordered. However, the bakery does offer free shipping on certain products, which is a great value for customers. Orders are shipped via standard ground shipping or expedited shipping for an additional fee.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...