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Introduction is an online discount brokerage platform that aims to provide affordable trading services to retail investors in India. The platform was launched in 2016 by IIFL Securities Ltd., a subsidiary of IIFL Holdings Ltd., one of the leading financial services companies in India. The platform offers a range of financial services including equity, derivatives, commodity, and currency trading.

Pros and Cons

  • Low brokerage fees
  • Online account opening process
  • Multiple investment options
  • Mobile trading app
  • Robust trading platform
  • Customer service can be slow
  • Margin funding is not available
  • Research and analysis tools are basic
  • No offline branches
  • Only available to Indian residents

User Experience provides a user-friendly interface that allows users to trade in stocks, derivatives, commodities, and currencies through their website or mobile app. The online account opening process is also smooth and can be completed in a few minutes. However, the platform has limited research and analysis tools, which can be a disadvantage for active traders.

Pricing and Value for Money charges a flat fee of Rs. 20 per trade, which is one of the lowest in the industry. The platform also offers free online trading and demat account opening and maintenance. However, users need to pay additional charges for call-and-trade orders, SMS alerts, and other value-added services.


Some of the popular alternatives to include Zerodha, Upstox, and Angel Broking. These platforms offer similar services at comparable pricing and have a wider range of investment options, research tools, and customer support.

Customer Service offers customer support through phone, email, and chat. However, the response time can be slow, and users may have to wait for extended periods to get their queries resolved. The platform also has a comprehensive FAQ section that covers most of the common questions.

Product Quality and Selection offers a broad range of investment options, including stocks, derivatives, commodities, and currencies. The platform also has tie-ups with multiple fund houses that allow users to invest in mutual funds and IPOs. However, the research and analysis tools offered by the platform are limited.

Website Usability provides a user-friendly website that allows users to navigate easily and access all the essential services. The platform also has a mobile app that is available on iOS and Android devices, which provides a smooth and fast trading experience.

Returns and Exchanges follows the standard Exchange-related policies for returns and exchanges of stocks and derivatives. Users can place a sell order to liquidate their investments in exchange for cash.

Promotions and Discounts offers promotional offers and discounts to attract new customers from time to time. Users can refer their friends to the platform and earn cash credits or discounts on brokerage fees.

Reputation has a good reputation in the online trading industry and is widely recognized for its affordable brokerage pricing. The platform is registered with the Securities and Exchange Board of India (SEBI) and follows all the necessary regulatory guidelines.

Payment Options supports multiple payment options, including net banking, UPI, and debit cards. Users can also transfer funds through NEFT / RTGS from their bank accounts.

Loyalty Programs offers a loyalty program where users can earn reward points on their trades. These points can be redeemed for cash discounts or other value-added services.

Customer Reviews

According to user reviews, is a popular online trading platform that offers affordable brokerage and a user-friendly interface. However, some users have reported slow customer service and limited research tools.

Community Involvement does not have any significant community involvement initiatives.

Shipping and Costs is an online trading platform that does not involve physical shipping. The platform charges a flat fee of Rs. 20 per trade and additional charges for value-added services. There are no hidden costs involved.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...