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Introduction is an online fashion store that caters exclusively to Indian ethnic wear. The brand started in 2013 with the aim of providing affordable yet fashionable options for women to wear for special occasions, weddings, and events. With an extensive collection of sarees, lehengas, salwar suits, and accessories, has become a popular destination for fashion-conscious women.

Pros and Cons

Pros: 1. Extensive collection of designer ethnic wear 2. Affordable pricing 3. 30-day return policy 4. Responsive customer service 5. Secure payment options Cons: 1. Limited options for men 2. Shipping charges are not included in the product price 3. No loyalty program

User Experience has an easy-to-use user interface that allows customers to browse through their extensive collection of products. The website is divided into different categories, making it easy for users to find what they are looking for. The images of the products are high-quality, providing customers with a clear idea of what they are purchasing.

Pricing and Value for Money offers a range of price points, catering to customers with different budgets. The products are reasonably priced, with an emphasis on affordability without compromising on quality. Customers can also take advantage of occasional sales and discounts offered on the website to save even more.


Some popular alternatives to include Utsav Fashion, Myntra, and Jabong. However, has a distinct focus on designer ethnic wear, setting it apart from other online fashion stores.

Customer Service has excellent customer service, with a responsive team that provides prompt assistance to customers. Their team can be contacted via email or phone, and they have dedicated customer service hours to ensure that customers receive timely responses to their queries.

Product Quality and Selection has an extensive collection of designer ethnic wear, featuring a range of sarees, lehengas, salwar suits, and accessories. The products are made from high-quality materials, and the designs are stylish and fashionable.

Website Usability has a user-friendly interface that makes it easy for customers to browse through their collection of products. The website is easy to navigate, with clear categories that allow customers to find what they are looking for easily.

Returns and Exchanges offers a 30-day return policy, allowing customers to return products that are unsatisfactory for any reason. Products can be exchanged or refunded within this timeframe, provided they meet the required criteria for return.

Promotions and Discounts offers regular promotions and discounts throughout the year. Customers can take advantage of these promotions to save money on their purchases.

Reputation has built an excellent reputation among its customers, known for providing high-quality designer ethnic wear at affordable prices. Their customer service is responsive, and they are committed to ensuring that their customers are satisfied with their purchases.

Payment Options offers a range of secure payment options, including credit card, debit card, and net banking. Customers can choose the payment method that is most convenient for them.

Loyalty Programs does not currently have a loyalty program, although they do occasionally offer discounts and promotions to returning customers.

Customer Reviews has received positive reviews from customers, with many praising the quality of their products and their responsive customer service.

Community Involvement is actively involved in different initiatives and causes. They have collaborated with various NGOs to provide free education to underprivileged children and support women's entrepreneurial ventures.

Shipping and Costs offers shipping across India, and the charges for shipping are added to the product price during checkout. The products are delivered within 7-10 business days of placing the order.


Overall, is an excellent destination for women looking for designer ethnic wear at affordable prices. The website is user-friendly, and the products are of high quality, with an extensive collection of sarees, lehengas, and salwar suits to choose from. With responsive customer service, secure payment options, and regular promotions and discounts, is a highly recommended online fashion store.

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Hi there! My name is Tanya Djavadzadeh and I am a Senior News Reporter at, a Social Media Strategist, and a Photographer. With my skills in content creation and structured strategy, I help...