77diamonds Reviews

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71 Reviews

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In the Jewelry Store category

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M Muhammed Abdelmontalib
38 days ago

A Sparkling Gem in the World of Online Shopping: An Unforgettable Journey with 77diamonds.com

I embarked on a quest for the perfect ring, and little did I know that it would lead me to 77diamonds.com. From the moment I landed on their website, I was greeted by a treasure trove of exquisite designs that left me in awe. The ring I ultimately chose surpassed all my expectations; its craftsmanship and beauty were truly unparalleled. What truly set 77diamonds.com apart was their exceptional customer service. Navigating their website was a seamless experience, thanks to its user-friendly interface. And when it came to resizing the ring post-purchase, their after-sale service was swift and hassle-free, reflecting their commitment to customer satisfaction. I cannot recommend 77diamonds.com enough for anyone seeking top-notch products coupled with unmatched customer care. This journey with them was not just about purchasing a ring; it was about finding a gem of a company that shines brightly in the realm of online shopping.
A Anestis
39 days ago

Great Service, Competitive Pricing

My review for 77diamonds.com Helpful and friendly staff, top quality products. Trustworthy company for sure.
I Ivan Rakic
39 days ago

Exceeding Expectations Every Step of the Way

Reflecting on my experience with 77diamonds.com, I can confidently say that everything was not just perfect, but truly exceptional. From the moment I reached out for assistance to the delivery of the final product, every interaction surpassed my expectations. The level of service provided by their team was impeccable. They went above and beyond to guide me through the selection process, ensuring that I made an informed decision that I would be delighted with. Their expertise and genuine care shone through, making me feel valued and understood as a customer. When I finally received the product, I was awestruck by its beauty and quality. It was evident that meticulous attention to detail had been paid in crafting it to perfection. The exquisite piece surpassed all my hopes and dreams, becoming a tangible symbol of love and commitment. Overall, my journey with 77diamonds.com was nothing short of magical. They not only met my needs but surpassed them, leaving me with a cherished memory that I will forever hold dear. I wholeheartedly recommend 77diamonds.com to anyone seeking a truly exceptional experience when it comes to fine jewelry.
N Nezab
40 days ago

Unforgettable Customer Service: A Gem of a Experience with 77diamonds

When I needed a special ring within a tight deadline, 77diamonds exceeded all expectations. Their customer service representative, Tarek, shone brightly with his exceptional assistance and dedication. He not only ensured that everything was expedited for me but also displayed a level of care and professionalism that truly set 77diamonds apart. This company's commitment to customer satisfaction is truly remarkable, leaving me eager to return for future purchases without hesitation. Thank you, 77diamonds, for making my experience unforgettable and joyful!
I Info Ep
41 days ago

A True Gem: Tarek Alawiye’s Exceptional Attention to Detail

From the moment I engaged with 77diamonds.com, Tarek Alawiye stood out with his unparalleled attention to detail. His proactive communication and dedication to ensuring every aspect was meticulously taken care of left me impressed and reassured throughout the entire process. Tarek's professionalism and commitment to excellence not only made my experience seamless but also played a significant role in my decision to choose 77diamonds.com. I am immensely grateful for his assistance and look forward to collaborating with him again in the future. Thank you, Tarek, for making such a difference!
V Victoria
41 days ago

An Unforgettable Experience with 77Diamonds: Customized Elegance at Its Best

Sharing my heartfelt experience with 77diamonds.com, a brand that truly offers stunning jewellery at affordable prices. When my now-husband decided to order my engagement ring from them, little did I know it would exceed all expectations. The process of customizing the ring was a breeze, allowing us to create something truly unique and special. The array of diamond options, including both mined and lab-grown stones, along with a wide selection of settings, made the whole experience delightful and personalized. The end result? An exquisite ring that left me awe-struck and immensely grateful. The craftsmanship and attention to detail were evident, reflecting the love and care put into each piece. This exceptional experience has not only left a lasting impression but has also convinced us to return for future purchases. We are eagerly looking forward to creating another bespoke piece, this time with gemstones, as a testament to the positive journey we've had with 77Diamonds. If you're seeking elegance, quality, and a touch of individuality in your jewellery, look no further than 77Diamonds. They have truly mastered the art of turning dreams into tangible, breathtaking realities.
D davidcmichael
41 days ago

A Sparkling Journey to Forever with 77diamonds.com

Embarking on this journey with 77diamonds.com has been nothing short of magical. From the moment I landed on their website, I was met with a seamless and intuitive browsing experience, making the arduous task of choosing the perfect ring an absolute delight. The allure of lab-grown diamonds truly captured my heart, knowing that not only were they stunning, but also ethically sourced. Communication with the team was exceptional, with every query and concern addressed promptly and professionally, instilling confidence every step of the way. The promised delivery date was met with precision, and to my sheer delight, I received the ring just in time for Valentine’s Day, adding an extra sprinkle of romance to the momentous occasion. As I presented the ring and nervously asked for her hand in marriage, the gleam in her eyes as she said yes echoed the brilliance of the diamond itself. Thank you, 77diamonds.com, for helping me pave this sparkling path to forever with my beloved. I couldn't have asked for a more perfect experience, and I am forever grateful for the role you played in our love story.
N Nick
41 days ago

A Gem of a Experience: Unrushed and Personable Service

I recently visited 77diamonds.com for an appointment, and I must say, it was a truly relaxing and convenient experience. The staff there allowed me ample time to explore and try on various rings without any pressure to rush my decision. This level of patience and attentiveness made me feel valued as a customer. Furthermore, the appointment time was incredibly convenient for my schedule, showing their commitment to customer satisfaction. The friendly service provided a warm and welcoming environment, making me feel at ease throughout the entire process. Overall, my visit to 77diamonds.com surpassed my expectations, and I highly recommend them for anyone looking for a personalized and stress-free jewelry shopping experience.
H Hashim Mehmood
42 days ago

Exceeding Expectations: A Heartfelt Review of 77diamonds.com

As a satisfied customer of 77diamonds.com, I am thrilled to share my positive experience with their service. The moment my order was placed, I eagerly anticipated the arrival of my precious diamond. To my delight, the diamond was delivered promptly, allowing me to meet my deadlines seamlessly. This exceptional punctuality truly saved the day for me, and I couldn't be more grateful for the reliable service provided by 77diamonds.com. Thank you for exceeding my expectations and making my experience truly memorable!
M Mickael
42 days ago

Exquisite Craftsmanship and Exceptional Service – A True Gem at 77diamonds.com

Diving into the realm of online jewelry shopping, I stumbled upon 77diamonds.com, unsure of what to expect. However, my doubts were swiftly erased as I laid eyes on my stunning acquisition. The selection of rings and diamonds was unparalleled, leaving me spoiled for choice. Opting for a rose gold ring adorned with a magnificent rock certified by GIA, I found myself enamored by its beauty and elegance. While the product itself exuded quality and luxury, what truly set this experience apart was the extraordinary customer service. Rita and the entire team went above and beyond to ensure my satisfaction, providing assistance and guidance every step of the way. Their dedication and attention to detail truly elevated the entire experience, making me a loyal patron for life. Thank you, 77diamonds.com, for not only delivering a flawless piece of jewelry but also for curating an unforgettable journey filled with professionalism and care. I wholeheartedly recommend this platform to all seeking excellence in both products and service.
F Fabio Perger
42 days ago

A Dazzling Experience with 77diamonds.com

My journey with 77diamonds.com has been nothing short of spectacular. The service I received was truly amazing, with timely and constant updates on the status of my ring order. The attention to detail and the care shown throughout the process made me feel valued and reassured. I am beyond impressed with the level of professionalism and expertise demonstrated by the team at 77diamonds.com. I cannot recommend them enough! If you are looking for a seamless and delightful shopping experience for fine jewelry, look no further than 77diamonds.com. They have set the bar high in terms of customer service and product quality. A definite 10/10 in my books.
T Theis
42 days ago

A Jewel of a Find: Unparalleled Service and Excellence

Diving into the virtual realm of 77diamonds.com was like uncovering a hidden gem – and what a sparkler it turned out to be! The ring I received was not just beautiful; it was mesmerizing, stealing my breath away with its exquisite design and flawless craftsmanship. But what truly set 77diamonds.com apart was their service – it was nothing short of exceptional. From the moment I placed my order, their team extended kindness and professionalism that made me feel valued as a customer. And to top it off, the delivery was lightning-fast, ensuring that my special moment was not delayed. In a world where mediocrity often reigns, 77diamonds.com shines bright with a perfect 10/10 in my book. Thank you for turning my purchase into an unforgettable experience!
J Jess
42 days ago

Unforgettable Sparkle at Unbeatable Value

I cannot recommend 77diamonds.com enough! My experience with them was nothing short of exceptional. From the moment I placed my order, I was impressed by their user-friendly website and vast selection. The best part? The price – unbeatable for the quality I received. The diamond I purchased sparkled like no other, truly a sight to behold. The delivery arrived right on time, adding to the seamless experience. 77diamonds.com has won me over with their top-notch service, exquisite quality, and prices that make luxury accessible to all. My heartfelt rating? 5 stars without a doubt!
J John Howes
42 days ago

Unmatched Elegance, Time and Time Again – A Loyal Customer’s Perspective

Embarking on my third delightful journey with 77 Diamonds has once again left me in awe. From the Lumina ring to the earrings and now a mesmerizing pendant, each piece exudes a level of sophistication that is simply unmatched. The introduction of a lab diamond in the pendant opened my eyes to a new world of beauty - indistinguishable yet uniquely divine. My experience with 77 Diamonds has not only been about the exquisite pieces but also the unparalleled service and attention to detail that accompany each purchase. The seamless blend of quality, elegance, and innovation sets 77 Diamonds apart, making every acquisition a cherished memory. As I continue to explore the realm of fine jewelry, 77 Diamonds remains my unwavering choice, a beacon of luxury that never fails to impress. Thank you for consistently exceeding expectations and for being the epitome of timeless elegance in every sense.
K Keanu Lewis
43 days ago

A Diamond in the Rough: A Magical Journey at 77diamonds.com

Embarking on the quest for the perfect ring felt daunting until I found myself at 77diamonds.com. The experience transformed into something truly wonderful, thanks to the exceptional guidance of Maryam and Marlena. These two remarkable individuals not only assisted me in selecting an exquisite ring but also delved deep into understanding my preferences and budget constraints. The level of care and attention they showed surpassed all expectations, ensuring that every penny spent would result in an exceptional purchase. Their expertise and dedication shone through, making the entire process a delightful and stress-free one. I can wholeheartedly endorse 77diamonds.com to anyone in search of a flawless ring shopping experience. Maryam and Marlena turned what could have been a stressful task into a memorable and magical journey. Thank you for making my dream ring a reality!


77diamonds.com is a renowned online retailer specializing in selling high-quality diamond jewelry. Established in 2005, it has gained a solid reputation for its vast selection of diamonds, exceptional customer service, and commitment to providing an enjoyable online shopping experience. With a focus on transparency and ethical practices, 77diamonds.com has become a go-to destination for individuals seeking stunning diamond engagement rings, wedding bands, and other diamond jewelry.

Pros and Cons

  • Pros:
    1. Extensive selection of certified diamonds and customizable jewelry
    2. Competitive prices and value for money
    3. Excellent customer service
    4. Transparent and ethical sourcing practices
    5. User-friendly website with intuitive browsing and customization tools
    6. Free resizing, cleaning, and inspection services
    7. Generous returns and exchanges policy
    8. Regular promotions and discounts

  • Cons:
    1. Limited physical presence with only one showroom in London
    2. No loyalty program for frequent buyers

User Experience

77diamonds.com offers a seamless and enjoyable user experience. The website's intuitive design allows users to easily navigate through various categories, apply filters, and customize their preferred diamond jewelry. The product pages provide detailed descriptions, images, and specifications, ensuring customers have all the necessary information to make informed decisions. The website's speed and responsiveness further enhance the overall user experience.

Pricing and Value for Money

77diamonds.com offers competitive prices for its high-quality diamond jewelry. By eliminating the intermediaries and working directly with diamond suppliers, they can provide customers with excellent value for money. Additionally, the website allows customers to customize their jewelry, selecting the desired diamond shape, size, cut, and metal, ensuring they get precisely what they want at a fair price.


While 77diamonds.com is a trusted online retailer, there are several alternatives worth considering. Some popular alternatives include Blue Nile, James Allen, and Brilliant Earth. These platforms also offer a wide range of diamond jewelry, customizable options, and have positive customer reviews. However, a key differentiating factor for 77diamonds.com is its unique showroom experience, where customers can view their chosen diamonds in person before making a purchase.

Customer Service

Customer service is a top priority for 77diamonds.com. Their knowledgeable and friendly team is readily available to assist customers via phone, email, or live chat. They provide expert guidance throughout the purchase process, helping customers select the perfect diamond based on their preferences and budget. Additionally, the after-sales service includes free resizing, cleaning, and inspection, ensuring long-term customer satisfaction.

Product Quality and Selection

77diamonds.com maintains a high standard of product quality, ensuring that all diamonds are ethically sourced and certified by reputable gemological laboratories such as GIA and IGI. Their extensive selection includes a wide range of diamond shapes, cuts, colors, clarities, and sizes, allowing customers to find the perfect diamond for any occasion. Additionally, the website offers customizable options to create unique and personalized jewelry pieces.

Website Usability

The 77diamonds.com website is exceptionally user-friendly. With its clean and modern design, customers can easily browse through different categories, apply filters, and compare various products. The intuitive customization tools allow customers to visualize their desired jewelry and make customization choices with ease. The website's responsiveness and quick loading times further enhance the overall browsing experience.

Returns and Exchanges

77diamonds.com has a customer-centric returns and exchanges policy. Customers have a generous 30-day window to return or exchange their purchase if they are not fully satisfied. The company provides a hassle-free process, ensuring that customers receive a full refund or can select an alternative product that better suits their preferences. However, personalized or engraved items may have different return conditions.

Promotions and Discounts

77diamonds.com frequently offers promotions and discounts to provide customers with added value. These promotions can include discounts on specific diamond categories or customization options. Customers can also take advantage of seasonal sales, special offers, and exclusive discounts by signing up for the newsletter or following 77diamonds.com on social media.


77diamonds.com has established a strong reputation in the diamond industry and among its customer base. With over 15 years of experience, the company has garnered positive reviews for its exceptional product quality, customer service, and ethical practices. Their commitment to transparency and sustainability has further solidified their reputation as a trusted and reliable online retailer.

Payment Options

77diamonds.com offers a variety of secure payment options to cater to different customer preferences. These options include credit card payments (Visa, Mastercard, American Express), bank transfers, and financing options through Affirm. The various payment options ensure that customers can choose the most convenient and secure method for their purchases.

Loyalty Programs

While 77diamonds.com does not currently have a loyalty program in place, they continuously strive to provide exceptional service and value to all customers, regardless of their purchasing history. This commitment to customer satisfaction and overall experience makes every customer feel valued and appreciated.

Customer Reviews

Customer reviews of 77diamonds.com are overwhelmingly positive. Customers praise the company for its outstanding product quality, extensive selection, competitive pricing, and excellent customer service. The positive reviews further reinforce 77diamonds.com's reputation as a trustworthy and reliable online diamond jewelry retailer.

Community Involvement

77diamonds.com actively engages in community involvement and CSR initiatives. The company supports various charitable causes and ethical diamond initiatives, aiming to create a positive impact in the diamond industry and beyond. Their commitment to sustainability and responsible practices resonates with customers who prioritize supporting socially responsible businesses.

Shipping and Costs

77diamonds.com offers free shipping worldwide, ensuring that customers receive their jewelry safely and promptly. The company partners with reputable shipping carriers to provide reliable and fully insured delivery. However, customers outside the UK may be responsible for customs duties and taxes, depending on their location. The website provides detailed information on shipping times and costs for different regions.