Introduction: is an online jewelry store that offers a range of high-quality diamond and gemstone jewelry for men and women. Established in 2002, the company has a reputation for its exquisite design and craftsmanship, providing customers with a unique and personalized shopping experience.

Pros and Cons:

Pros: - Wide selection of jewelry for men and women - Competitive pricing - Customization options available - High-quality products Cons: - Limited selection of non-diamond and non-gemstone jewelry

User Experience: offers a user-friendly platform with easy navigability and clear product categorization. The jewelry products are displayed with multiple images and detailed product descriptions, making it easier for customers to make informed decisions. The site also offers customization options for certain products, enhancing the user experience further.

Pricing and Value for Money:'s products are competitively priced considering the high quality and intricate craftsmanship that goes into each piece. With regular promotions and discounts, customers can avail themselves of the best deals and value for their money.


Alternatively, customers also have the option of shopping at other online jewelry stores like Blue Nile and James Allen.

Customer Service:'s customer service team is highly responsive and helpful, providing quick solutions to customer queries regarding product information, pricing, shipping, and returns. They also offer a lifetime warranty for all their products, assuring customers of the product's quality and longevity.

Product Quality and Selection: offers a wide range of high-quality diamond and gemstone jewelry for both men and women. The jewelry is crafted with precision and care, ensuring the highest level of quality and durability. Some of the popular product categories include engagement rings, wedding bands, necklaces, bracelets, and earrings.

Website Usability:

The website is user-friendly and easily navigable, with clear product categorization and multiple filter options, making it easier for customers to find what they're looking for. The site is also optimized for mobile devices, ensuring accessibility for customers on the go.

Returns and Exchanges: offers a free 30-day return and exchange policy for all its products, ensuring customer satisfaction and peace of mind. Customers can easily initiate a return or exchange through the website or by contacting their customer service team.

Promotions and Discounts:

The website offers regular promotions and discounts on its products, including flash sales, clearance events, and seasonal discounts. Customers can also sign up for their email newsletter and stay up to date on the latest deals and promotions.

Reputation: has a solid reputation in the online jewelry industry, with positive customer reviews and testimonials. The company's commitment to quality and customer satisfaction has helped it establish a loyal customer base over the years.

Payment Options:

Customers can pay for their purchases through various payment methods, including credit cards (Visa, Mastercard, Amex), PayPal, and bank transfers.

Loyalty Programs: offers a loyalty program, where customers can earn points on their purchases and redeem them for discounts on future purchases.

Customer Reviews:

Customers have praised for its high-quality products, excellent customization options, and responsive customer service. The website also prominently displays customer reviews on product pages, helping customers make informed decisions.

Community Involvement: is involved in several charitable initiatives and social causes, giving back to the community and fostering positive change.

Shipping and Costs: offers free shipping within Russia for all its products. Customers can also opt for express shipping for an additional fee. The website provides accurate shipping times and tracking information, ensuring timely delivery.

Vrushali Rakhunde Senior Content Editor

Hello, I am Vrushali Rakhunde, a news editor and reporter at Askemoffers. With a passion for creating compelling content, I have gained extensive experience in various writing roles. I worked as a Copywriter...