Ao Reviews

Voted Good (5/5)

500796 Votes

790 Reviews

Vote Now

In the Appliance Store category

Pie-Chart Analysis

3% users rated Terrible
1% users rated Poor
2% users rated Average
5% users rated Very Good
88% users rated Excellent
Write a review
P Paris Stevenson
44 days ago

Exceptional Service and Seamless Delivery: A 10/10 Review for

From the moment I clicked "order" on, I was greeted with a level of service that exceeded all expectations. The typically stressful process of purchasing appliances transformed into a seamless and stress-free experience, thanks to the efficiency and transparency of AO. Every step of the way, I was kept informed, ensuring that I was never left in the dark. Even when a hiccup arose, with my fridge being discovered damaged during loading, AO's customer service team swiftly contacted me, demonstrating a level of care and proactiveness that is rare to find. Not only did they inform me of the issue promptly, but they also managed to organize a next-day delivery for the replacement. This level of dedication to customer satisfaction is truly commendable. When the delivery day arrived, the professionalism of the delivery team shone through. Punctual, polite, and impressively efficient, they handled the installation with ease, further solidifying my trust in AO and their commitment to a top-notch customer experience. Without a doubt, I am a satisfied and delighted customer, impressed by the exceptional service provided by This experience has undoubtedly earned them a loyal customer, and I will not hesitate to choose them again for future appliance needs. A heartfelt thank you to AO for going above and beyond to ensure a flawless transaction.
D David Rose
44 days ago

A Heartfelt Journey with Overcoming the Hurdles Together

Embarking on my online shopping experience with was a breeze, from browsing products to the seamless checkout process. However, my journey hit a roadblock when I encountered difficulties accessing my account. Despite the hiccup, the exceptional customer service team at came to the rescue, guiding me through the process via telephone. During this experience, it came to light that there was a minor issue with my email address on file. Despite the inconvenience of having to rely on phone communication to resolve the issue, the dedication and support from the team shone through. Their prompt assistance and willingness to rectify the situation left a lasting impression on me. While navigating through the challenge of inaccurate account details, I appreciated the patience and professionalism displayed by the customer service representatives. Their commitment to ensuring customer satisfaction was evident, turning what could have been a frustrating experience into a positive one. In the fast-paced world of online shopping, encountering obstacles is not uncommon. What sets a company apart is how they handle such challenges. exceeded my expectations with their proactive approach, unwavering support, and commitment to resolving issues efficiently. I am grateful for the remarkable assistance provided by the team at, transforming a potential setback into a testament of their dedication to customer care. This experience has solidified my trust in, making them my go-to destination for quality products and exceptional service.
S Sharon Lilian Jones
44 days ago

Unforgettable Experience with Exceptional Service from Start to Finish

My encounter with was nothing short of amazing. From the initial phone call to the delivery of my new Fridgemaster 60/40 split MC50165E, every staff member I interacted with left a lasting impression. The salesperson I spoke to was not only friendly but also incredibly knowledgeable, helping me choose the perfect appliance for my needs. However, what truly stood out were the delivery drivers. They were not just efficient but went above and beyond to ensure a smooth transition. Maneuvering the old, bulky fridge freezer out of my home was no easy feat, but they handled it with such care and professionalism, leaving me thoroughly impressed. I want to extend my heartfelt thanks to the entire team at for their exceptional service throughout the entire purchase and delivery process. It's rare to come across such dedicated and helpful individuals, and I truly appreciate each and every one of them for making this experience hassle-free and enjoyable. Keep up the fantastic work!
N N Porter
44 days ago

Above and Beyond: Exceptionally Smooth Service

When I think of a smooth shopping experience, instantly comes to mind. Their service exceeded all expectations, from start to finish. On the day of delivery, I was kept informed every step of the way, allowing me to plan my day with ease. The installation process was seamless, and the team went above and beyond by testing the appliance thoroughly before leaving. What truly impressed me was their attention to detail and convenience. Not only did they take away the old appliance and packaging, but they did it with a friendly and professional demeanor that made the entire experience enjoyable. I cannot recommend highly enough. Their smooth service and customer-centric approach have made me a loyal customer for life. Thank you for setting the bar high!
J J Tidd
44 days ago

Unparalleled Service: Going Above and Beyond Expectations

My experience with has been nothing short of extraordinary. I recently encountered a challenging situation where fitting a washing machine into a tight space seemed impossible. Despite numerous failed attempts by various engineers, Duncan's perseverance paid off, successfully resolving the issue. His attention to detail even led to the discovery of a potential gas problem in a neighboring building, prompting a swift response from emergency services. Throughout this ordeal, every interaction with the team exemplified professionalism, courtesy, and genuine willingness to help. The extra effort and dedication showcased by Duncan and the entire staff at truly set them apart. Their commitment to customer satisfaction and safety is commendable, exceeding my expectations in every way. I am immensely grateful for the exceptional level of service I received, and I highly recommend to anyone seeking a reliable and customer-centric appliance provider. Thank you for going above and beyond to ensure a seamless and secure solution to a seemingly insurmountable challenge.
L lesley atkinson
44 days ago

Above and Beyond: A Seamless and Exceptional Experience

My recent experience with left me truly impressed. From the moment I placed my order, the service was nothing short of excellent. What truly stood out was the speed of delivery - ordering on a Sunday and receiving my washer on Monday morning was a pleasant surprise, to say the least. The tracking feature provided real-time updates on the driver's location, making the delivery process seamless and stress-free. Opting for the disconnection and installation service proved to be a wise decision, especially given the challenging space where the washer needed to be installed. The delivery team's dedication and professionalism were truly commendable. Despite facing a non-straightforward installation, they tackled the task with grace and expertise, going above and beyond to ensure everything was set up perfectly. I cannot recommend enough for their exceptional service and impeccable attention to detail. This experience has set a new standard for me when it comes to online retailers, and I will definitely be a returning customer. Thank you for making what could have been a stressful process an absolute breeze!
S Sean oshea
44 days ago

Transformative Service: A Customer’s Love Affair with AO

When I stumbled upon, little did I know it would redefine my shopping experience. Right from the moment I placed my order to its seamless delivery, every step felt like a breeze. The delivery team, true magicians in their craft, not only delivered my products but also sprinkled a touch of perfection in setting everything up. And here's where the real gem lies—AO's 5-star membership. At first glance, the extra £40 might seem like a stretch, but oh, the value it brings! The membership not only trims down the costs of your order but also offers unparalleled benefits like free fitting and setup, making the whole process a dreamlike affair. isn't just a platform; it's a haven for those seeking not just products, but a transformative service that elevates the entire shopping journey. My rendezvous with has bloomed into a full-blown love affair, and I simply can't get enough. Trust me, dive into the world of AO, and let it work its magic on you—you won't regret it.
M Mrs Ann Oleary
44 days ago

A Seamless Shopping Experience: Pure Perfection from Start to Finish 🌟

Sharing my exceptional experience with! From placing the order to receiving the delivery, everything was smooth sailing. The delivery drivers were the epitome of professionalism and kindness. Not only did they arrive promptly as promised, but their friendly demeanor and helpful attitude truly stood out. Their flawless service made the entire process a delight. A heartfelt thank you for exceeding my expectations! 😊
C Customer
44 days ago

A Shining Example of Exceptional Service

My experience with was nothing short of exceptional. The team, led by Andre and Marius, displayed the epitome of professionalism and top-notch customer service. Despite the challenges of delivering multiple heavy appliances, they tackled the task with grace, determination, and a can-do attitude. What stood out the most was their unwavering patience and efficiency during a tight door fit scenario. Their calm demeanor and reassuring presence made the entire process smooth and stress-free. Not once did they show any sign of annoyance, which truly highlighted their dedication to customer satisfaction. AO has consistently impressed me with their fantastic service, making me a loyal and contented returning customer. I highly recommend for anyone seeking a company that not only delivers high-quality products but also goes above and beyond to ensure a positive customer experience. Thank you, Andre, Marius, and the entire team, for setting a shining example in the realm of exceptional service.
T TerryD
44 days ago

The Unwavering Excellence of A Customer’s Testimonial

Embarking on yet another purchase from, I was met with the impeccable service that has become synonymous with this brand. The team, as always, exuded professionalism, leaving no room for doubt in their capabilities. Not only were they efficient in their delivery, but their warmth and friendliness added a personal touch to the entire experience. This time, the delivery was destined for my older brother in a different town. As expected, the feedback I received from him was nothing short of glowing praise. The appliances arrived promptly and in perfect condition, a testament to the care and diligence of the team. Having been a loyal customer since their inception, each interaction with solidifies my decision to remain faithful to their services. Consistency, reliability, and exceptional customer care are the cornerstones of their brand, and they uphold these values with unwavering dedication. In a world where businesses often prioritize profit over people, stands out as a beacon of excellence. Their commitment to ensuring customer satisfaction is not just a promise but a reality that shines through in every interaction. For anyone seeking a seamless shopping experience coupled with top-notch service, is undoubtedly the way to go.
44 days ago

Exceedingly Satisfied: A Tale of Seamless Service and Joyful Delivery!

My experience with left me beaming with satisfaction. The process was not just easy; it was a breeze from start to finish. Ordering was a snap, and the delivery was right on schedule, living up to their commitment. What stood out was the extra step they took to recycle my old appliance. Not only was the packaging of my new appliance meticulously handled, but they also ensured that the delivery was a pleasant experience. The driver and delivery personnel were a delight to interact with – warm, welcoming, and efficient. Their professionalism and courtesy added an extra layer of delight to the whole process. As I unwrapped my Indesit tumble dryer, it was a moment of pure joy. The appliance was not just perfect for my needs; it exceeded my expectations, making daily chores a delight. Thank you for a job well done. Your exceptional service and attention to detail have earned a loyal customer in me. I highly recommend to anyone in search of a seamless shopping experience coupled with top-notch service. Here's to many more satisfied customers like me!
C Catherine M
45 days ago

Exemplary Customer Care Beyond Expectations

Diving into my experience with, I can confidently say the level of customer service I encountered was nothing short of brilliant. When I had a change of heart regarding my vacuum purchase and decided to exchange it, the customer support team went above and beyond in explaining the entire process to me. Within a remarkably short span of just 5 days, they not only seamlessly facilitated the return of the unwanted item but also ensured the swift delivery of the new one. Their efficiency and professionalism left me truly awestruck. This kind of exemplary customer care is what sets apart from the rest. I am thoroughly impressed and will undoubtedly be a loyal customer for life. Thank you for exceeding my expectations!
R Rob
45 days ago

Exceeding Expectations: A Customer’s Delightful Experience with

When I placed an order with, I expected a standard delivery service. However, what I received was beyond my wildest expectations. The delivery was not only fast but the drivers were exceptionally friendly and professional, making the entire process a breeze. What truly touched my heart was the incredible gesture of the delivery operatives who surprised my little boy with an adorable AO teddy bear. The joy it brought to his face was priceless and truly made our day. From start to finish, impressed me with their outstanding communication and impeccable service. This level of care and attention to detail is a rarity in today's fast-paced world, and has certainly set a high standard. I cannot commend them enough for going above and beyond to make their customers feel valued and appreciated. A big thumbs up to for their exceptional service!
B Bob Maughan
45 days ago

Exemplary Service and Going Above and Beyond Expectations

As a satisfied customer of, I cannot help but sing praises for the seamless ordering process and the convenience of finding everything I needed in one place. The real highlight of my experience, however, was the exceptional service provided by the two Romanian drivers who delivered my order. Their professionalism and willingness to assist truly exceeded my expectations. Not only did they ensure that everything was placed exactly where I wanted it, but they also went the extra mile by adjusting the door of my fridge/freezer to suit my needs without any hesitation. Their attention to detail and friendly demeanor made the entire delivery experience a delight. I am truly grateful for the outstanding service provided by and their dedicated team. Mr. & Mrs. MaughanCT149DT.
45 days ago

From Early Morning Text to Hassle-Free Delivery: A Seamless Experience with

When I received a 4-hour timeslot text at the crack of dawn at 6:20 am, I was pleasantly surprised by the proactive communication from Throughout the day, there were some mixed messages about an earlier delivery, which initially caused some confusion. However, true to their word, the delivery arrived in the final hour specified at 6:20 am. The team that showed up was incredibly obliging. They not only delivered the item but also unpacked it and efficiently removed the old item for recycling, all without any hassle. Their professionalism and attention to detail truly set them apart. Thank you,, for making what could have been a stressful experience a seamless and straightforward one. I highly recommend for their exceptional service and dedication to customer satisfaction.

Introduction is a UK-based online retailer that specializes in electronics, appliances, and furniture. Founded in 2000, the company has grown to become one of the leading e-commerce sites in the UK, with a wide selection of products, competitive prices, and excellent customer service.

Pros and Cons

Pros: - Wide selection of products - Competitive prices - Fast and free delivery on most items - Excellent customer service Cons: - Limited international shipping - No physical stores for customers to visit

User Experience's website is user-friendly and easy to navigate, with clear and concise product descriptions and specifications. The site offers helpful features such as comparison tables and customer reviews, which help users make informed purchasing decisions. The checkout process is also streamlined, with multiple payment options and the ability to track orders.

Pricing and Value for Money offers competitive prices on their products, with frequent promotions and discounts. They also offer a price match guarantee, ensuring customers get the best deal possible. Additionally, they provide a range of financing options for larger purchases, making it easier for customers to budget for their new appliances, electronics, and furniture.


There are several alternatives to in the UK, such as Currys PC World, John Lewis, and Argos. However, stands out for their product selection, fast delivery, and excellent customer service.

Customer Service has an excellent reputation for customer service, with a dedicated support team available via phone or email. They also offer a live chat service for immediate assistance, as well as an extensive FAQ section on their website.

Product Quality and Selection offers a wide selection of high-quality products from top brands such as Samsung, Bosch, and Sony. Whether customers are looking for a new fridge, TV, or sofa, they are sure to find something that fits their needs and budget.

Website Usability's website is well-designed and easy to use, with clear categories and search filters to help customers find what they are looking for. The site is optimized for both desktop and mobile devices, and the product pages are informative and visually appealing.

Returns and Exchanges's returns and exchanges policy is customer-friendly, with a 30-day no-quibble guarantee on all products. They also provide free collection and returns for most items, making the process as easy and hassle-free as possible.

Promotions and Discounts offers frequent promotions and discounts on their products, such as seasonal sales, voucher codes, and bundle deals. They also have a loyalty program, AO Rewards, which rewards customers with points that can be redeemed for discounts on future purchases.

Reputation has a strong reputation in the UK for their reliability, fast delivery, and excellent customer service. They have received multiple awards and accolades, including Retail Week's Online Retailer of the Year in 2020.

Payment Options accepts a range of payment options, including all major credit and debit cards, PayPal, and financing through Klarna. Customers can also pay using AO Finance, which offers 0% interest on selected purchases.

Loyalty Programs's loyalty program, AO Rewards, provides customers with points for every purchase made on their site. These points can be redeemed for discounts on future purchases, making it a great way to save money over time.

Customer Reviews's website features customer reviews on all of their products, which can be sorted by rating or date. These reviews provide valuable insights into the quality and performance of the products, helping other customers make informed purchasing decisions.

Community Involvement is committed to giving back to their local communities, and they have partnered with several charities and organizations to support those in need. They also have an active social media presence, engaging with customers and promoting their products and services.

Shipping and Costs offers fast and free delivery on most items, with next-day delivery available on selected products. They also provide an option for customers to choose their delivery date and time, making it easier to receive their items at a convenient time. International shipping is available, but fees may apply depending on the destination.