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Arata is an Indian personal care brand that offers a range of natural and vegan products for skin, hair, and body care. The brand was founded by Dhruv Madhok and Dhruv Bhushan in 2018 with a vision to create safer, gentler, and more effective solutions for modern consumers. Today, Arata is known for its plant-based ingredients, cruelty-free formulations, and eco-friendly packaging that prioritize health, sustainability, and transparency.

Pros and Cons

  • Arata products are free of harmful chemicals, synthetic fragrances, and artificial colors, making them suitable for all skin types, including sensitive skin.
  • The brand uses organic, cold-pressed, and plant-derived ingredients such as aloe vera, coconut oil, peppermint oil, tea tree oil, and shea butter that nourish, hydrate, and rejuvenate the skin and hair naturally.
  • Arata is committed to ethical and sustainable practices such as using recyclable and biodegradable packaging, sourcing from local and fair-trade suppliers, and supporting small businesses and farmers.
  • Arata offers a 30-day money-back guarantee on all products if the customer is not satisfied with their purchase.
  • Arata products may be slightly expensive compared to other mass-market brands due to their premium quality ingredients and sustainable practices.
  • Some customers may not find the fragrance and texture of Arata products appealing as they may not contain synthetic fragrances and silicones.
  • Arata's product range is limited compared to other established brands in the market.

User Experience

Arata's website provides a seamless and user-friendly experience for customers to shop for their natural personal care products. The website's design is clean, minimalist, and easy to navigate, allowing customers to browse through different categories such as skin care, hair care, and body care. Each product is described in detail, including the ingredients, usage, and benefits, making it easier for customers to make an informed purchase decision. Customers can also read other customers' reviews and ratings before buying a product, giving them confidence in the brand's credibility and transparency.

Pricing and Value for Money

Arata products are slightly more expensive than conventional beauty brands due to their premium quality ingredients and ethical practices. However, the products' value for money is justified as they offer natural and effective solutions that improve the skin and hair's health without harmful chemicals or synthetic fragrances. Moreover, Arata maintains transparency in its pricing, and customers can readily access the brand's philosophy and ingredients. The brand often offers promotions and discounts that make the product range more accessible and affordable for customers.


Arata's main competitors in the Indian natural beauty market are Juicy Chemistry, WOW Skin Science, Mamaearth, and Biotique. While these brands also focus on using natural and sustainable ingredients, Arata stands out for its vegan and cruelty-free formulations, minimalistic packaging, and eco-conscious approach. Moreover, Arata's product range is more niche and targeted towards specific skin and hair concerns, such as acne, dandruff, and hair fall. However, some customers may prefer other brand options due to their larger product selection or lower price points.

Customer Service

Arata's customer service team is available from Monday to Friday, 10 AM to 7 PM, to assist customers with any queries or concerns through email, phone, or WhatsApp. The brand also provides a FAQ section on its website that answers common questions related to shipping, payment, returns, etc. Arata offers a 30-day hassle-free return policy if customers are not satisfied with the products, and the brand promises to refund the full amount within five business days of receiving the returned product.

Product Quality and Selection

Arata's product quality is excellent, as the brand uses organic, cold-pressed, and plant-derived ingredients that are free of parabens, sulphates, and mineral oils. The brand focuses on delivering natural solutions for different skin and hair concerns, such as acne, hyperpigmentation, hair fall, and dandruff. The product range is not extensive, but it is purposeful and effective.

Website Usability

Arata's website is easy to navigate, minimalist, and user-friendly, making it simple for customers to find products and information. The website's design is modern and visually appealing, with high-quality images that showcase the products' packaging and ingredients. The website also provides a blog section that features articles related to beauty, skincare, and wellness, adding value to customers seeking educative content.

Returns and Exchanges

Arata offers a 30-day hassle-free return policy if customers are not satisfied with the products' quality or performance. Customers can initiate a return or exchange request through the brand's customer service team, and the brand promises to refund the full amount within five business days of receiving the returned product.

Promotions and Discounts

Arata often runs promotions and discounts on its products through its website or social media platforms, making the brand more accessible and affordable for customers. The brand also offers combo deals and gift sets that are an economical way to sample and explore the brand's product range. Moreover, Arata has a loyalty program that rewards customers with points for every purchase, which can be redeemed for future purchases.


Arata has a positive reputation among customers and social media influencers for its natural, vegan, and eco-conscious approach to personal care. The brand has received several positive reviews and ratings on its website and other e-commerce platforms such as Amazon and Nykaa. Moreover, Arata has been featured in various publications and media outlets for its unique brand philosophy and product innovation.

Payment Options

Arata accepts multiple payment options, including credit/debit cards, net banking, wallets such as Paytm and GPay, and cash on delivery. The brand ensures that all payment transactions are safe, secure, and encrypted to protect customers' information and privacy.

Loyalty Programs

Arata has a loyalty program called 'Rewards,' where customers earn points for every purchase made. The points earned can be redeemed for discounts on future purchases. Customers can view their rewards balance and history through their Arata account.

Customer Reviews

Arata displays customer reviews and ratings for each product on its website, allowing customers to read about others' experiences with the product before making a purchase decision. The reviews are genuine and verified, allowing for a comprehensive understanding of the brand's product quality and efficacy.

Community Involvement

Arata is dedicated to sustainable and ethical practices and is also involved in community service. The brand collaborates with local and fair-trade suppliers to source high-quality ingredients, supporting small businesses and farmers. The brand is also involved in environmental initiatives such as tree plantation and waste management.

Shipping and Costs

Arata provides free shipping on orders above Rs 799, and shipping costs Rs 50 on orders below this amount. The brand ships products within 3-5 working days of the order and provides a tracking link to customers. The brand delivers products across India, and customers can choose their preferred delivery address at checkout.

Simmi Joseph Senior Content Editor

Hi, I'm Simmi Joseph, a seasoned Content Marketing professional based in Mumbai, Maharashtra, India. With a wealth of experience in B2B client management, editorial calendar creation, and team management,...