Users Voice for Asos

22% users rated Terrible
1% users rated Poor
1% users rated Average
2% users rated Very Good
74% users rated Excellent
Pie Chart Review Representation for Asos
Asos Overall rating
Customer Support
Pricing
Returns/Refunds
User Interface
Quality

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Review article published on: 27 Oct 2019

Last updated by on 06 Mar 2023

"I am Vrushali Rakhunde and when you ask me about a film's story be ready for spoilers and an interesting experience."
Nov 2022 5 3.8 5 4.2 2.5 4
Dec 2022 5 5 5 5 5 5
Jan 2023 1.9 4.2 2 5 1 2.6
Feb 2023 2 5 1 4.1 5 5
Mar 2023 2.5 5 5 5 5 5
Line Chart for Rating of peer stores

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Detailed Asos Review by

Introduction

Asos.com is one of the largest online shopping destinations for fashion and beauty products worldwide. The company was founded in 2000 and has since gained a strong reputation for offering trendy and affordable clothing for men and women. Asos.com stands out due to its extensive collection of products and its focus on providing excellent customer service.

Pros and Cons

Pros: - Huge variety of products - Affordable prices - Generous promotions and discounts - Excellent customer service Cons: - Quality of products may not always meet expectations - No physical store locations - Shipping can be slow in some areas

User Experience

Asos.com provides a user-friendly shopping interface that is easy to navigate. The site allows users to search for products by category, brand, or even specific keyword. Browsing products is simple, and the website provides helpful images and product descriptions to aid in decision-making.

Pricing and Value for Money

While there are occasional price hikes, overall, Asos.com offers affordable products that share equal quality with many of their pricier counterparts. Additionally, the website provides customers with frequent discounts and deals — including free shipping, and percentage discounts.

Alternatives

Asos.com remains one of the major online retail destinations for fashion and beauty products worldwide. Some popular alternatives include Zara, H&M, and Urban Outfitters.

Customer Service

One of the major distinguishing features of Asos.com is their impeccable customer service record. The website offers customer support via chat, email, and social media channels, making it easy for customers to get help when they need it.

Product Quality and Selection

Asos.com offers a vast selection of clothing and beauty products from top brands and emerging labels. Quality levels vary depending on individual product manufacturers, but the company upholds a rigorous quality standard to ensure customer satisfaction.

Website Usability

Asos.com is designed to be user-friendly, with quick and easy filtering and sorting options. The website is straightforward, with a clear layout and intuitive navigation.

Returns and Exchanges

Asos.com offers hassle-free returns and exchanges on all of their products. Customers can return products within 28 days of purchase, free of charge. The company provides detailed instructions and guidelines to ensure that the return process is swift and reliable.

Promotions and Discounts

Asos.com provides frequent promotions and discounts on their products. Customers can benefit from free shipping, percentage discounts, and buy one, get one deals on selected items.

Reputation

Asos.com has built a solid reputation within the fashion industry for offering affordable products that are both trendy and stylish. Their commitment to excellent customer service also sets them above the competition.

Payment Options

Asos.com accepts a variety of payment options, including major credit cards and PayPal. The website is also equipped with security features that ensure that customer information is safe from fraud and theft.

Loyalty Programs

Asos.com does not currently offer a loyalty program for regular customers. However, the company periodically provides discounts and bonus points to customers who refer their friends and family members to the website.

Customer Reviews

Asos.com relies heavily on customer feedback to maintain high quality standards. Customers can leave product reviews and ratings on the website to help fellow shoppers make informed purchase decisions.

Community Involvement

Asos.com is known for its active involvement in social responsibility programs that champion diversity, sustainability, and positive change.

Shipping and Costs

Asos.com offers free standard shipping for orders over a certain amount, while standard shipping rates apply to orders below that threshold. Shipping times vary depending on the destination, ranging from 2 to 6 business days for domestic orders, and 7 to 14 business days for international orders. Customers can track their purchases using the website's shipping tracking feature. Overall, Asos.com offers an extensive array of products at affordable prices, coupled with excellent customer service and a commitment to social responsibility. While there may be minor drawbacks — such as varying product quality and slow shipping times in some areas — the advantages of shopping at Asos.com vastly outweigh the cons.

Asos Recent User Reviews

User Rating

5 stars

659

4 stars

44

1 stars

195

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Reviewer Name: Sabrina

Review Submission Date: 2023-02-15

Review Title: a mistake was made and a non-ASOS…
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Review Description: a mistake was made at post office and a non-ASOS product was sent, I contacted them and they tell me that they cannot find the product, bearing in mind that they have a policy that they are not responsible for non-ASOS products, then my product is not found because I have a pair of expensive sneakers... if they were a cheap product they would be found

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Reviewer Name: Samantha Collins

Review Submission Date: 2023-02-15

Review Title: Issue with order not arriving
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Review Description: Issue with order not arriving! Very polite will look into issue for me and if issue cannot be resolved a Replacement order will be on the way. Very easy customer service to navigate.

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Reviewer Name: Sophie Bushell

Review Submission Date: 2023-02-15

Review Title: Truly the best customer service out…
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Review Description: Truly the best customer service out there at the minute, other retailers have a lot to learn! I’m a regular ASOS shopper and have been for years, and whenever I’ve had an issue it’s alway resolved on the spot and going above and beyond e.g. immediate refunds and replacements sent out, and always friendly service

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Reviewer Name: Sarah

Review Submission Date: 2023-02-15

Review Title: This man really helped me
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Review Description: This man really helped me, and give me reassurance. I was worried about that problem and kindly he helped me, it is true that's his job, but I am very grateful for what he did, he is an excellent employee

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Reviewer Name: Stephanie

Review Submission Date: 2023-02-15

Review Title: Unfortunately my ASOS bag was damaged…
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Review Description: Unfortunately my ASOS bag was damaged upon delivery and as such an item was missing. I contacted ASOS immediately who resolved the problem first time. Great customer care and service.

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Reviewer Name: Ike Stacy

Review Submission Date: 2023-02-14

Review Title: Package hung up at UPS
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Review Description: Package hung up at UPS. I called for help and could not speak to a person. Chat was absolutely useless. First time using your company and the last. If I ever receive the package, I will send it back for refund.

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Reviewer Name: alejandra Valencia

Review Submission Date: 2023-02-14

Review Title: Pauline
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Review Description: Pauline the last advisor I spoke to today was understanding of my situation and even apologised while acknowledging the lack of professionalism from the last advisor. Thank you for doing that

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Reviewer Name: Sonia Finnigan

Review Submission Date: 2023-02-14

Review Title: Rip off
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Review Description: Increased the price of a dress I had saved in my favourites just a few hours before they started offering a 20% discount on everything on their website. Never seen/noticed this before, the 20% was pointless after the price increase. What a rip off! Very disappointed!

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Reviewer Name: A Tuck

Review Submission Date: 2023-02-13

Review Title: Awful customer service. Still chasing refund
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Review Description: Reached out to customer service about a missing order probably 30 times over the last month. Given a different resolution time each time. Sometimes two different people will respond to an email with different replies. Awful. Still no parcel and due a refund. Escalating to RetailADR. Seriously need to upgrade their customer service - no one has a clue and I'm out of pocket.

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Reviewer Name: Georgia

Review Submission Date: 2023-02-13

Review Title: Extremely disappointed
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Review Description: I have received constant issues with each order with ASOS over the past 4 months.I am extremely disappointed and have zero confidence to order with them again, I definitely would no longer be able to recommend. In today's live chat, I was consistently told 'no worries' in response to my problems, this was not helpful especially when I had experience issues.