Introduction is a comprehensive e-commerce website that offers a diverse array of fashion, home, and lifestyle products. Launched in 2009, the platform has quickly grown into one of India’s most popular online shopping destinations. This editorial review will assess various aspects of the site, including user experience, pricing and value for money, customer service, product quality and selection, website usability, returns and exchanges, promotions and discounts, reputation, payment options, loyalty programs, customer reviews, community involvement, shipping, and costs.

Pros and Cons

  • Excellent selection of products across multiple categories
  • User-friendly website with clear navigation
  • Multiple payment options, including cash on delivery
  • Great promotions and discounts throughout the year
  • Shipping costs can be high for certain products
  • Returns and exchanges can be cumbersome to complete

User Experience

The website’s user experience is excellent, with a clean design and easy navigation. The search function is quick and efficient, allowing users to easily find what they’re looking for. Additionally, the website is optimized for mobile, making it easy to shop on the go.

Pricing and Value for Money offers a range of products at different price points, ensuring that there’s something for every budget. Some items may be considered expensive, but the high-quality materials and craftsmanship justify the cost. Additionally, the site frequently runs promotions and discounts, making it easy to score a great deal.


Other popular e-commerce websites in India include Amazon, Flipkart, and Myntra. However, sets itself apart by offering a unique selection of products and excellent user experience.

Customer Service

The customer service team at is responsive and helpful. However, the process for returns and exchanges can be cumbersome, with multiple steps that must be completed before the return can be processed.

Product Quality and Selection

The products available on are of high quality and vary across multiple categories, including fashion, home, and lifestyle. The site offers a unique selection of items, making it easy to find something unique and special.

Website Usability

The website is designed with user experience in mind. Navigation is clear and intuitive, and the site is easy to use on both desktop and mobile devices.

Returns and Exchanges

While the process for returns and exchanges can be cumbersome, does offer a generous return policy. Customers have 30 days to return items, and the company provides a refund or exchange once the item is received and inspected.

Promotions and Discounts frequently runs promotions and discounts, making it easy to score a great deal. The site also has a loyalty program, offering additional discounts and perks to regular shoppers.

Reputation has a strong reputation in the Indian e-commerce space, known for its diverse selection of products and excellent user experience.

Payment Options offers multiple payment options, including credit and debit cards, net banking, and cash on delivery. This makes it easy for customers to pay in a way that’s convenient for them.

Loyalty Programs has a loyalty program that rewards shoppers with additional discounts, early access to sales, and other perks. It’s a great way for regular customers to save money and get even more value from their shopping experience.

Customer Reviews

Customer reviews on are generally positive, with many customers praising the site’s wide selection of products and user-friendly website.

Community Involvement is involved in the community through its support of various charitable organizations. The company also encourages customers to give back through donations during checkout.

Shipping and Costs

Shipping costs can be high for certain products on, but the company does offer free shipping on orders above a certain amount. Additionally, the website provides clear shipping information at checkout, so customers are aware of any additional costs before making a purchase.


Overall, is an excellent e-commerce website that offers a diverse selection of products and a great user experience. While there may be some drawbacks, such as high shipping costs and a cumbersome returns process, these are outweighed by the site’s strengths. With frequent promotions, great customer service, and quality products, is definitely worth checking out for all of your shopping needs.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...