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Benefit Cosmetics is a popular beauty brand known for its fun packaging, innovative products, and bold campaigns. is the company's official online store, featuring a wide range of products including mascara, brow products, blushes, foundations, and more.

Pros and Cons

  • Wide selection of products
  • Fun and playful packaging
  • Easy-to-use website
  • Free shipping on orders over $50
  • Generous loyalty program
  • Products can be expensive
  • Some products may not work for everyone
  • Limited shade range for some products

User Experience is visually appealing and user-friendly, making it easy to navigate and locate specific products. The site also features a useful search bar and filters to help narrow down product options. Customer reviews and ratings are visible on each product page, allowing customers to make informed purchasing decisions.

Pricing and Value for Money

Benefit Cosmetics is known for its high-quality products, but they can be expensive. Prices range from around $10 for smaller items like mini-size mascaras to over $50 for larger sets or bundles. However, the brand offers a generous loyalty program, which can help customers save money on future purchases.


Other beauty brands that offer similar products include Sephora, Ulta, and MAC Cosmetics. However, Benefit Cosmetics' playful packaging and unique product offerings set it apart from other brands.

Customer Service

Benefit Cosmetics offers excellent customer service, with a helpful FAQ section, email support, and live chat options. The brand also has a social media presence, allowing customers to reach out with any questions or concerns.

Product Quality and Selection

Benefit Cosmetics is known for its high-quality products and innovative packaging. The company offers a wide range of products, including popular items like the They're Real! mascara, Gimme Brow eyebrow gel, and Hoola bronzer. The brand also frequently releases new products and limited edition sets.

Website Usability is easy to use, with a clean layout and intuitive navigation. The site features clear product descriptions, images, and customer reviews, making it easy for customers to find the products they're looking for.

Returns and Exchanges

Benefit Cosmetics offers a generous return policy, allowing customers to return products within 60 days of purchase. The brand also provides free returns on all orders.

Promotions and Discounts

Benefit Cosmetics frequently offers promotions and discounts on its products, including free gifts with purchase and discounts for loyalty program members. The brand also has a sale section on its website, where customers can find discounted products.


Benefit Cosmetics has a strong reputation in the beauty industry, known for its high-quality products and fun branding. The brand has won numerous awards and has a loyal customer base.

Payment Options accepts major credit cards, PayPal, and Apple Pay as payment options.

Loyalty Programs

Benefit Cosmetics' loyalty program, called "Benefit Rewards," allows customers to earn points on purchases, which can be redeemed for discounts and free products.

Customer Reviews

Customer reviews on are generally positive, with many customers praising the brand's high-quality products and playful branding.

Community Involvement

Benefit Cosmetics has a philanthropic arm, called the Bold is Beautiful project, which supports charities that empower women and girls.

Shipping and Costs

Benefit Cosmetics offers free standard shipping on orders over $50. Expedited shipping options are also available, with rates varying depending on the order total and shipping speed.

Aisha Bachlani Senior News Reporter

Hi, I'm Aisha Bachlani, and I'm a news reporter with Askmeoffers. I've been working in this field for over nine years, and during that time, I've gained valuable experience and knowledge that I'm excited...