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Introduction is an online retailer that sells a wide range of healthcare, nutrition, beauty, and personal care products. Based in Bangalore, India, the website offers international shipping and claims to provide authentic and clinically approved products. It was founded by Akshat Malik in 2013 and has since gained a reputation for quality products and services.

Pros and Cons

The website has a vast collection of products that cater to various needs. They have an easy-to-use platform that allows for convenient purchasing and secure transactions. However, some customers have reported issues with product authenticity and delivery time.

User Experience

Navigating the website is straightforward, with product categories displayed on the homepage. The search function is useful, and the product pages provide detailed descriptions and customer reviews. The checkout process is also efficient, although some customers have complained about the site being slow.

Pricing and Value for Money offers competitive prices for its products, with regular discounts and promotions. The site also provides free shipping for orders above a certain amount, adding more value to customers.


There are various alternatives to in the Indian market, including Amazon and Flipkart. However, specializes in healthcare and personal care products, giving it an edge in that market segment.

Customer Service provides prompt and friendly customer service, with various channels for communication, including email, phone, and live chat. Customers can also track their orders online, ensuring transparency and accountability.

Product Quality and Selection sources its products from reputed manufacturers and distributors, ensuring that customers receive authentic and high-quality products. The website offers a vast selection of products, ranging from vitamins and supplements to skincare and haircare.

Website Usability

The website is well-designed, with an intuitive interface that makes it easy for customers to find what they need. The site also loads quickly, ensuring a seamless shopping experience.

Returns and Exchanges has a hassle-free returns and exchanges policy, allowing customers to return or exchange products within a certain period, provided they meet the criteria specified on the website.

Promotions and Discounts regularly offers promotions and discounts, allowing customers to save money and get more value for their purchases. Their loyalty program also offers exclusive deals and rewards to returning customers.

Reputation has built a solid reputation for providing authentic and high-quality products. They have a loyal customer base, with positive reviews and testimonials featured on their website.

Payment Options offers various payment options, including debit/credit cards, net banking, and online wallets. They also have a cash-on-delivery option for certain products.

Loyalty Programs

The website's loyalty program rewards returning customers with exclusive discounts, free products, and other benefits, adding more value to both their shopping experience and the brand.

Customer Reviews features customer reviews and ratings for each product. This feature allows potential customers to get insights and feedback from existing customers and make informed decisions.

Community Involvement has launched various campaigns and initiatives to support social causes and charity organizations. This involvement adds more value to the brand and makes it attractive to customers who value ethical and socially responsible businesses.

Shipping and Costs offers international shipping at competitive rates, with free shipping for orders above a certain amount. They usually dispatch orders within 1-2 working days, and delivery times vary based on the location and shipping method chosen.


Overall, is a reliable and convenient option for customers looking for healthcare, nutrition, beauty, and personal care products. The site's vast selection of products, easy-to-use interface, competitive prices, and reliable customer service make it a top choice in the Indian market. However, customers should still be cautious when purchasing products online and ensure they meet their needs and match their expectations.

Akshita Ajitsariya Senior Editor

I'm Akshita Ajitsariya, a Master's in English student from the University of Delhi, and I am skilled in proofreading, editing, writing, and research. My passion for books extends beyond just reading them,...