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Introduction is a popular online marketplace for buying and selling second-hand and pre-owned fashion items. Founded in 2016, the website has quickly gained popularity among young and fashion-conscious buyers and sellers in India. The platform offers a wide range of apparel, accessories, shoes, and beauty products from top Indian and international brands.

Pros and Cons

One of the main advantages of is the affordable pricing of its products, which is lower than most high-end retailers. The website also offers an easy-to-use interface that allows users to search for specific items, view detailed product descriptions, and make purchases easily. Another advantage is the wide range of products available, including vintage and limited-edition items. However, a disadvantage of the website is that it does not have a dedicated mobile app, which could make it less accessible for some users.

User Experience offers a user-friendly interface that facilitates navigation and easy browsing. The website allows users to create an account or sign in using social media accounts such as Facebook or Google. This feature makes it easy and convenient for users to access the website and purchase items. The website also provides advanced search options that enable users to find specific products quickly.

Pricing and Value for Money offers competitive pricing for the quality of its products. Customers can save up to 70% off the original retail price of the items. The website also provides regular promotions and discounts that offer further savings. Shipping costs are visible on each product page.

Alternatives competes with other well-established online fashion retailers such as Myntra, Jabong, and Flipkart. However, its unique selling proposition is the availability of vintage and pre-owned fashion items at affordable prices.

Customer Service offers excellent customer support through various channels such as email, phone, and live chat. The website also has an extensive FAQ section that addresses most queries that users might have.

Product Quality and Selection offers a wide range of products from high-end brands as well as independent designers. The quality of the items is usually good, and the website provides detailed descriptions and photographs of each product. The selection includes clothing, accessories, shoes, and beauty products.

Website Usability

The website is user-friendly and easy to navigate. The product categories are clearly labelled, and the search function works well. The website is also optimized for mobile use.

Returns and Exchanges has a straightforward returns and exchange policy. Customers can return items within seven days of receiving the order if they are not satisfied with the product. The website does not accept returns for certain items such as undergarments and swimwear.

Promotions and Discounts offers regular promotions and discounts to its users. These promotional offers can be found on the website's homepage and social media platforms.

Reputation has a good reputation among its users. It has positive feedback and reviews from its customers, with most users praising the quality of the products and the affordability of the prices.

Payment Options provides various payment options for its users, including credit and debit cards, net banking, wallet payments, and cash on delivery.

Loyalty Programs does not have a specific loyalty program. However, the website does provide regular promotions and discounts to its users, which can be a form of loyalty reward.

Customer Reviews encourages its users to leave reviews and ratings of the products they purchase. These reviews and ratings provide social proof to other users and help in making informed purchase decisions.

Community Involvement has a strong community focus, which is highlighted through its social media inclusion. The marketplace encourages users to share their experience of buying and selling pre-owned goods with the use of the company's hashtag #streetstyled.

Shipping and Costs offers free shipping on orders above Rs. 999. The standard delivery time is between 2-7 days, depending on the location. The website also has an express delivery option that delivers the items within 1-3 days for an additional fee.


In conclusion, offers a great platform for buy and sell of pre-owned fashion items. The website offers affordable pricing for quality products and encourages customer reviews to provide social proof. With its user-friendly interface, wide range of products, excellent customer support, and community focus, it is no wonder the website is becoming increasingly popular among fashion-conscious shoppers in India.

Simmi Joseph Senior Content Editor

Hi, I'm Simmi Joseph, a seasoned Content Marketing professional based in Mumbai, Maharashtra, India. With a wealth of experience in B2B client management, editorial calendar creation, and team management,...