Introduction is an Indian online store that offers a wide range of electronics and appliances products, including mobile phones, laptops, TVs, home appliances, gadgets, and more. The website is run by Infiniti Retail Limited, which is one of the leading consumer electronics retailers in India.

Pros and Cons

Pros: - Wide range of products available - Competitive pricing - Good website usability - Loyalty program and discounts available - Free shipping on most products Cons: - Limited payment options - Limited community involvement - Mixed customer service reviews

User Experience

The website offers an easy to navigate layout, with a search bar available to find specific products. Product pages are well organized, displaying key information such as price, features, and reviews. Customers are encouraged to leave feedback on their purchased products, helping others make informed decisions. The website is also mobile-friendly, making it easy to shop on the go.

Pricing and Value for Money offers competitive pricing on their products, with regular discounts and promotions available to customers. The loyalty program offers customers additional savings and exclusive deals, making it a worthwhile investment for frequent shoppers.


Other popular alternative online retailers in India include,, and Each offers a wide range of products at competitive prices, with similar loyalty programs available.

Customer Service offers customer support via phone and email, with a dedicated FAQ section on their website. Reviews on customer service are mixed, with some customers experiencing long wait times and difficulty resolving issues.

Product Quality and Selection

The website offers a wide range of products from well-known brands, with detailed product information and reviews available to help make informed purchasing decisions. The product selection includes the latest technology trends and innovations, ensuring customers have access to the latest products.

Website Usability

The website is easy to navigate, with a search bar and filters available to narrow down product options. The website loads quickly and is mobile-friendly, making shopping on the go a breeze.

Returns and Exchanges

Returns and exchanges are available within 15 days of purchase, with a valid reason and original packaging required. Customers are responsible for return shipping costs, with refunds processed back to the original payment method.

Promotions and Discounts regularly offers promotions and discounts, with exclusive deals available for loyalty program members. The website also offers flash sales and clearance events, ensuring customers are getting the best value for their money.

Reputation is a reputable online retailer, backed by Infiniti Retail Limited’s established reputation in the electronics and appliances industry in India. The website has a solid reputation for offering competitive pricing, product selection, and customer service.

Payment Options offers limited payment options, including credit/debit cards, net banking, and Sodexo coupons. The website does not currently accept e-wallets or cash on delivery.

Loyalty Programs

The loyalty program offers customers exclusive discounts, special deals, and personalized recommendations based on their shopping history. Customers earn points for each purchase, with rewards and benefits increasing as they move up the program tiers.

Customer Reviews

Customer reviews are an important part of the website, offering valuable insights into the product quality and customer experiences. The website features a section dedicated to customer reviews, allowing users to see the most popular and recent reviews.

Community Involvement does not have a strong community involvement presence, with limited social media and blog activity. The website does, however, offer a weekly newsletter to keep customers updated on the latest product releases and promotions.

Shipping and Costs offers free shipping on most products, with no minimum order requirement. The website also offers expedited shipping options for an additional fee. Shipping times vary based on the product and delivery location.

Surbhi Gupta Senior News Reporter

Hi, I'm Surbhi Gupta, currently working as a Senior News Reporter at With a Bachelor's Degree in Mass Communication and Journalism, I started my career in 2012 as a content writer at BPT...