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Cult Beauty is a UK-based online beauty store with a mission to provide customers with the most innovative, cult-favourite skincare, makeup, and hair products in the market. The store was founded in 2008 by two British beauty lovers, Alexia Inge and Jessica DeLuca, who were tired of the generic beauty offerings on the high street. Today, Cult Beauty has become a go-to destination for makeup and beauty enthusiasts seeking out niche products from around the world.
Pros and Cons
Pros:
- Wide selection of niche makeup and beauty brands
- High-quality product offerings
- Free UK shipping on orders over £40
- Excellent customer service
- Easy-to-navigate website
Cons:
- High prices compared to other online beauty stores
- Limited range of affordable brands
- Limited international shipping
- Some products may be out of stock frequently
User Experience
Cult Beauty's website is easy to navigate, with clear product information and high-quality product images. The search function allows customers to quickly and easily find the products they are looking for. Products are categorised by brand, category, and skincare concerns, making it easy for customers to find what they need. The website also includes product reviews from verified buyers, which helps customers make informed purchase decisions.
Pricing and Value for Money
Cult Beauty's unique offerings come at a premium price point. While the products are of high quality and often not available through other beauty stores, it may not be the most affordable option for everyone. However, the store offers free shipping on all UK orders over £40, which can help to offset the cost.
Alternatives
Other online beauty stores that offer a wide range of products from affordable to high-end include: Feelunique, Beauty Bay, Lookfantastic, and Boots.
Customer Service
Cult Beauty has an excellent customer service team that is available to answer any questions customers may have about products or orders. The store offers a live chat function, email support, and a comprehensive FAQ section on their website.
Product Quality and Selection
Cult Beauty offers a wide range of high-quality beauty products from niche and cult-favourite brands. The store prides itself on offering innovative skincare, makeup, and hair products that are not available through other beauty retailers. However, the store has a limited range of affordable beauty brands, which may not be suitable for all customers.
Website Usability
Cult Beauty's website is easy to navigate, with clear product information and high-quality product images. The website is well-organised, making it easy for customers to search for specific products. The store also offers a wishlist function where customers can save products they are interested in for future reference.
Returns and Exchanges
Cult Beauty offers free returns to UK customers within 14 days of receiving the order. International customers have 30 days to return their purchases. The store has a straightforward returns procedure, and they refund customers in a timely manner.
Promotions and Discounts
Cult Beauty often runs promotions and discounts on their products, which can be found on their website or through their social media channels. They also offer free gifts with purchase, which is a great way to try new products.
Reputation
Cult Beauty has an excellent reputation within the beauty industry for offering high-quality, innovative beauty products. The store's focus on niche and hard-to-find brands has made it a go-to destination for beauty enthusiasts looking for something special.
Payment Options
Cult Beauty accepts a range of payment options for customer convenience, including credit and debit cards, PayPal, Apple Pay, and Klarna.
Loyalty Programs
Cult Beauty does not have a formal loyalty program, but they do offer a referral scheme where customers can earn credit towards their next purchase by referring a friend.
Customer Reviews
Cult Beauty's website features reviews from verified buyers, which helps customers make informed purchase decisions. The store also has an excellent rating on independent review sites, such as Trustpilot.
Community Involvement
Cult Beauty is engaged with their customers and the wider beauty community through their social media channels. They often run interactive campaigns and competitions that encourage customers to engage with the brand.
Shipping and Costs
Cult Beauty offers free UK shipping on all orders over £40. They offer a range of shipping options for international customers, but the cost varies depending on the destination. Customers can check shipping costs at checkout before completing their purchase.
Conclusion
In conclusion, Cult Beauty is an excellent online beauty store for customers looking for innovative, high-quality products from niche and hard-to-find brands. While their prices may be higher than other beauty retailers, the store offers a unique selection of products and excellent customer service. Overall, Cult Beauty is an excellent choice for beauty enthusiasts looking for something special.
Review Description: I ordered Molton Brown's Rose Dune, shower bath & gel, this product is amazing you only need to use a small amount, the smell is amazing like a perfume on your skin,il be ordering continuously, arrived also within a day of ordering.
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Reviewer Name: Wendy June Boaventura
Review Submission Date: 2022-12-09
Review Title: Highly disappointed!!!
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Review Description: I placed my order on the 5th of December for 1 Lip pencil which is a Christmas gift for my Niece. On the 9th of December I received an email saying that my order hasn't even been processed yet!!! In addition to this I went back onto the site the very next morning after placing the order to place an order for an additional pencil .... only to be told that they don't have any in stock .... I'd just placed my order 7 hours beforehand .... and now suddenly they don't have stock!!!
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Reviewer Name: Beth
Review Submission Date: 2022-12-09
Review Title: Just not sent my order and not contactable
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Review Description: Placed an order on 25/11/22Received confirmation immediately. Since then (2 weeks ago) I’ve not received dispatch email and I’ve contacted customer service numerous times with no response.Money has been taken. You should have a phone number to be able to speak with someone immediately. Respond to customer service emails and ask messages and keep customers informed about their orders without just withholding the products ordered or money paid.
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Reviewer Name: Irena
Review Submission Date: 2022-12-08
Review Title: Very bad delivery service and costumer…
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Review Description: Very bad delivery service and costumer service. I ha e ordered cosmetics on 22/11/22 on 24/11/22 in tracking was showing the order was not delivered due to bad weather since then nothing was updated until 08/12/22. I have been emailing and chatting with robots and receiving the same answers every time that I have to wait 2-3 days for update which I never get it. So far I did not received my order. Virginia
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Reviewer Name: Ros
Review Submission Date: 2022-12-08
Review Title: I ordered products on 28 Nov and they…
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Review Description: I ordered products on 28 Nov and they still haven’t arrived. I contacted CB only to be told there was delay with the delivery and they hope to resolve it soon.I don’t understand why it’s taking so long to find out where my parcel is and when it will be delivered. Truly terrible service which makes me not want to buy from them again.When will I receive my parcel?!
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Reviewer Name: Saint Body Clinic
Review Submission Date: 2022-12-08
Review Title: Missing items
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Review Description: I ordered an advent calendar that came with a catalog of what exactly is in the calendar. I checked and it turned out that 3 products were missing. I have contacted customer service and no one has responded yet.
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Reviewer Name: Giovanna
Review Submission Date: 2022-12-08
Review Title: I've been ordering from Cult Beauty for…
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Review Description: I've been ordering from Cult Beauty for several years. They offer an interesting selection of products, some of which I particularly appreciate as I cannot find them elsewhere. Goods are always well-packaged and I've never had any issues with delivery, especially as I receive plenty of notice as to when parcel will be delivered. I would recommend.
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Reviewer Name: Gillian
Review Submission Date: 2022-12-08
Review Title: I tried to order L'Occitane's…
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Review Description: I tried to order L'Occitane's Immortelle cream and was forced to remove it at checkout because it said the product couldn't be delivered to my address. I live in Edinburgh, Scotland. I spent 30 mins on the online chat only to be told it would take 3-5 working days for customer services to email me about the issue. I still don't know what the problem is. So I walked away.
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Reviewer Name: JULIE
Review Submission Date: 2022-12-08
Review Title: I entered the promo code but was told…
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Review Description: I entered the promo code but was told it was only for new customers -which I was - but didn’t get it!UPDATE:So after posting this earlier, received the below response in an email confirming they had applied the discount. Great customer service - thank you Cult Beauty.
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Reviewer Name: Lesley
Review Submission Date: 2022-12-08
Review Title: Missing item & no one seems to want to help
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Review Description: I ordered two items on 25th November during the Black Friday sale. Received an e mail with Royal Mail tracking number, & a text telling me my item would be delivered on 29th November. Nothing. I’ve reached out to CB on chat, e mail & Twitter and am just getting robotic responses and yesterday I was told not to send more than one message as it goes to the back of the queue !!!! What has gone wrong with CB’s Customer Service? Most other companies deal with missing packages within a few hours.