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Introduction is an online beauty destination that offers a wide range of skincare, makeup, and haircare products. It was founded in 1999 by a board-certified dermatologist and has since become one of the most reputable and reliable online retailers for all things beauty. is known for offering its customers an extensive selection of premium skincare and beauty brands. The site delivers to customers all over the US and offers free shipping on all orders.

Pros and Cons

  • Great selection of premium beauty brands
  • Free shipping on all orders
  • Offers a variety of promotions and discounts
  • Reliable and secure online shopping experience
  • Some products may be more expensive than same products from other retailers
  • Shipping times can be longer than expected
  • Returns are not always free

User Experience is easy to navigate and user-friendly, with menus that allow customers to filter by category, brand, and skin concern. The site also has a helpful search bar to help customers find the products they’re looking for. In addition, product pages provide detailed information on ingredients, directions for use, and customer reviews.

Pricing and Value for Money may not always be the most affordable option for skincare and beauty products, but the site does offer promotions and discounts to help customers save. In addition, carries many premium beauty brands that are not available at other retailers, making it a valuable source for quality beauty products.


Some alternatives to include:
  • Sephora
  • Ulta Beauty
  • Cult Beauty
  • Beautylish

Customer Service offers excellent customer service, with a responsive support team available to answer any questions or concerns. Customers can contact the team by phone or email, and offers free returns within 30 days of purchase.

Product Quality and Selection offers a fantastic selection of premium skincare and beauty brands. The site stocks only the highest quality products, ensuring that customers can trust the products they purchase from

Website Usability is well-designed and easy to navigate. The site’s menus allow customers to filter products with ease, and each product page provides the essential information about the product that customers need to make informed purchase decisions. The site is also secure and easy to checkout on.

Returns and Exchanges offers free returns within 30 days of purchase. Customers can initiate a return by contacting the support team, who will provide a prepaid shipping label. Once the return is received, will refund the purchase price minus any shipping costs.

Promotions and Discounts offers a variety of promotions and discounts throughout the year. Customers can sign up for’s email newsletter to receive exclusive offers, and the site also runs sales events periodically throughout the year.

Reputation has a stellar reputation in the beauty industry. The site is known for its premium selection of beauty brands, excellent customer service, and reliable online shopping experience. has been featured in numerous media outlets, including Women’s Health, The New York Times, and Harper’s Bazaar.

Payment Options accepts a variety of payment options, including Visa, Mastercard, American Express, and PayPal.

Loyalty Programs does not currently offer a loyalty program.

Customer Reviews

Customer reviews on are generally positive. The site allows customers to leave reviews on product pages, providing valuable feedback to other shoppers.

Community Involvement is committed to supporting charitable causes, including breast cancer research and education. The site has partnered with numerous organizations to raise awareness and donations for these causes.

Shipping and Costs offers free shipping on all orders within the US. Shipping times vary depending on the customer’s location, with some orders taking up to 10 business days to arrive. Expedited shipping options are available for an extra fee.

Vrushali Rakhunde Senior Content Editor

Hello, I am Vrushali Rakhunde, a news editor and reporter at Askemoffers. With a passion for creating compelling content, I have gained extensive experience in various writing roles. I worked as a Copywriter...