Users Voice for Emandfriends

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Emandfriends Overall rating
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Review article published on: 09 Oct 2019

Last updated by on 08 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 1.8
Jan 2023 5 3 3.6 1.3 2.6 5
Feb 2023 5 5 5 5 5 3.4
Mar 2023 5 5 5 5 5 3.1
Line Chart for Rating of peer stores

Detailed Emandfriends Review by

Introduction is a vibrant online store that focuses on providing consumers with an array of unique products. Founded by a mom who struggled to find gender-neutral baby clothes, the website has grown to offer a wide range of products for all ages. is a perfect one-stop-shop for those who value diversity, inclusion, and creativity. This editorial review aims to say everything you need to know about this online retailer.

Pros and Cons

  • The store offers unique products that are hard to find elsewhere.
  • The products are of high quality and sustainably produced.
  • Customers can enjoy free shipping on orders over $75.
  • The website has a blog with informative articles about various topics.
  • The products can be a bit pricey, especially for those on a tight budget.
  • The selection of products can be limited in some categories.
  • The website does not offer a loyalty program for frequent shoppers.

User Experience

Navigating the website is an enjoyable experience. The website design is user-friendly, and it is easy to find your way around. The product categories are well-organized, making it easy to filter items by age, gender, and category. The website is also mobile-friendly, making it easy to shop on the go.

Pricing and Value for Money

Pricing on tends to be higher than the products' average prices available in brick-and-mortar stores. However, the high prices reflect the quality of the products, which are made to last. Many of the products are sustainably sourced or made in the USA, supporting small businesses. Customers can also enjoy free shipping on orders of $75 or more, providing value for money.


If you are looking for alternative options, some websites offer similar products. One option is Little High Little Low, which also focuses on gender-neutral clothing and toys. Another option is Hi Little One, which provides customized baby clothing and, like, is a woman-owned small business.

Customer Service

The customer service team at is excellent. The team is responsive and can be reached via email, phone, or social media. Customers can also find answers to common questions on the website's FAQ page.

Product Quality and Selection

The products available at are of high quality and offer a diverse selection. Most of the products are sustainably sourced or made in the USA. The unique product selection includes gender-neutral clothing, toys, books, and accessories for babies, kids, and adults.

Website Usability

The website's usability is impressive. Navigation is user-friendly and easy to understand, with well-organized categories and filters that make it easy to find products. The website's checkout process is straightforward and easy to follow, with clear instructions and visual cues.

Returns and Exchanges

If for any reason, you are unhappy with your purchase, offers a hassle-free return and exchange policy. Customers can return or exchange items within 30 days from the purchase date, as long as they are in their original condition.

Promotions and Discounts

While the website does not offer a loyalty program, customers can enjoy discounted prices during seasonal sales and promoted discounts. Em and Friends also has presence on social media where customers can find discount codes and sales.


Em and Friends has a good reputation due to its commitment to diversity, inclusion, and creativity. The website's products are highly rated, and customers appreciate the high quality and unique selection, making them repeat customers. Stores that sell both online and in person report that customers love Em's commitment to ethical and sustainable production and sourcing.

Payment Options

Em and Friends offers secure payment options, including payment via credit card, PayPal, and Apple Pay. Customers can rest assured that their payment information is safe.

Loyalty Programs

The website does not offer a loyalty program for frequent customers. However, customers can stay updated with promotions and sales through the website's newsletter or by following their social media accounts.

Customer Reviews

Customers have positive feedback on the website's products and service. Many customers appreciate the unique selection of products and how they come sustainably sourced, which also resonates with its commitment to inclusivity and diversity.

Community Involvement

Em and Friends is committed to involvement in the community. They frequently partner with nonprofit organizations, social justice groups, and other advocates to raise awareness and donate funds to causes such as anti-racism organizations.

Shipping and Costs

Customers can enjoy free shipping on orders over $75. Shipping is prompt and reliable, with most orders shipped within two to three business days. Customers can also track their package through email updates that are sent regularly. Overall, the shipping rates are fairly affordable and reasonable.