Introduction
Eyeko.co.uk is a UK-based cosmetics company that specializes in eye makeup products. Founded in 1999, it has a reputation for producing high-quality and innovative products that cater to different eye shapes, colors, and styles. As of 2021, Eyeko has a diverse product range that includes eyeliners, mascaras, eyeshadows, brow gels, and more, catering to both beauty enthusiasts and professionals.
Pros and Cons
Pros:
- Wide range of eye makeup products catering to different styles
- Innovative, high-quality products that are often waterproof and long-lasting
- Affordable prices compared to other luxury cosmetics brands
Cons:
- Limited range of products outside of eye makeup
- Shipping costs can be expensive for international customers
User Experience
Eyeko's website is easy to navigate, with a clean and stylish interface. Visitors can browse through different product categories, view customer reviews and ratings, and learn more about the brand's story and philosophy. The website is optimized for quick loading times, and the checkout process is straightforward and hassle-free.
Pricing and Value for Money
Eyeko's prices are comparable to other high-end cosmetics brands, with most eyeliners and mascaras costing between £15 and £20. However, Eyeko often offers promotions and discounts, making it more accessible to budget-conscious shoppers. In terms of value for money, Eyeko's products deliver on quality, longevity, and innovation, making them worth the investment.
Alternatives
Some alternatives to Eyeko include high-end cosmetics brands such as Charlotte Tilbury and NARS, which offer a similar range of eye makeup products. However, Eyeko's focus on eye makeup exclusively sets it apart from other brands, making it a go-to for those looking to perfect their eye makeup routine.
Customer Service
Eyeko offers excellent customer service, with a dedicated team that is available to answer questions and resolve issues. Customers can contact the team via email or phone, and Eyeko is known for being responsive and efficient in its handling of inquiries.
Product Quality and Selection
Eyeko's products are of high quality, often featuring innovative formulas that withstand various conditions such as water, humidity, and sweat. The brand's selection of products is catered towards different eye shapes and styles, ensuring that there is something for everyone.
Website Usability
Eyeko's website is user-friendly, with a straightforward layout that makes it easy to find what you are looking for. The website is optimized for quick loading times, and the shopping process is hassle-free.
Returns and Exchanges
Eyeko has a generous returns policy, allowing customers to return products within 30 days of purchase for a full refund or exchange. The brand also offers free returns for UK customers and has a dedicated team to handle returns and exchanges efficiently.
Promotions and Discounts
Eyeko often offers promotions and discounts, making it accessible to those on a budget. Customers can stay up to date with the latest discounts by signing up for Eyeko's email newsletter or following the brand on social media.
Reputation
Eyeko has a reputation for producing high-quality and innovative eye makeup products, making it a go-to for beauty enthusiasts and professionals alike. The brand has received positive reviews from various beauty publications and influencers, cementing its reputation in the industry.
Payment Options
Eyeko accepts a range of payment options, including major credit cards and PayPal, ensuring that customers can purchase products with ease.
Loyalty Programs
Eyeko does not currently have a loyalty program; however, the brand often offers exclusive discounts and promotions to members of its email newsletter.
Customer Reviews
Eyeko's website features customer reviews and ratings for each product, allowing shoppers to make informed decisions based on feedback from others who have used the products.
Community Involvement
Eyeko is actively involved in various social initiatives, such as advocacy for women's rights, animal welfare, and the environment. The brand frequently collaborates with influencers and non-profit organizations, demonstrating its commitment to giving back to the community.
Shipping and Costs
Eyeko offers free standard shipping for UK customers on orders over £30. International shipping costs vary depending on the location, with some orders being subject to additional customs charges. However, Eyeko often offers international customers discounted shipping rates, making it more accessible for those outside of the UK.