Users Voice for Firmoo

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Firmoo Overall rating
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Review article published on: 17 Jun 2019

Last updated by on 08 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 5 5
Jan 2023 5 1 1 1.8 1.4 3.1
Feb 2023 5 5 5 5 1.3 5
Mar 2023 5 5 5 5 5 5
Line Chart for Rating of peer stores

Detailed Firmoo Review by

Introduction is an online eyewear retailer that offers affordable and stylish options for prescription glasses, sunglasses, and contact lenses. With a wide selection of frames and lenses to choose from, provides customers with a convenient and cost-effective way to update their eyewear.

Pros and Cons

One of the major benefits of shopping at is the price point. With frames starting at just €19, customers can get quality eyewear without breaking the bank. Additionally, the site offers a virtual try-on feature and a helpful guide to finding the right fit. However, one potential downside is that the return policy is limited to 14 days, which may not provide enough time for some customers to make a decision.

User Experience

The overall user experience on is positive. The site is easy to navigate and offers a variety of filters to help customers refine their search. The virtual try-on feature is particularly helpful, giving customers a more accurate idea of what they will look like in their chosen frames. Additionally, the site offers helpful guides on how to measure for the perfect fit and how to take care of eyewear.

Pricing and Value for Money offers some of the most affordable eyewear options available online. With frames starting at just €19, customers can expect to pay a fraction of the cost of what they would pay at a traditional brick-and-mortar store. Additionally, the site offers a variety of promotions and discounts throughout the year to make the prices even more attractive.


Some of the main competitors to include Zenni Optical, EyeBuyDirect, and Warby Parker. While all of these sites offer similar products at competitive prices, each has its own unique selling points. For example, Warby Parker offers a "try before you buy" program that allows customers to test out frames at home, while EyeBuyDirect offers a wider selection of designer eyewear.

Customer Service offers a variety of ways for customers to contact their customer service team, including email, phone, and live chat. Additionally, the site offers a helpful FAQ section and a blog with advice on eyewear care and style. While reviews are mixed, overall customer service is considered to be responsive and helpful.

Product Quality and Selection offers a wide selection of frames and lenses, with options to suit any style or budget. However, some customers have reported issues with the quality of the frames, with some frames breaking after just a few weeks of wear. Additionally, some customers have reported issues with the prescription not being accurate.

Website Usability

The website is easy to use, with a clear layout and intuitive navigation. Customers can easily search for frames based on a variety of criteria, such as frame shape, size, and color. Additionally, the site is optimized for mobile devices, making it easy to browse and shop on the go.

Returns and Exchanges offers a return policy of 14 days for frames and non-prescription sunglasses, and a 90-day warranty for manufacturer defects. However, the site does not offer exchanges, and customers are responsible for paying return shipping costs.

Promotions and Discounts offers a variety of promotions and discounts throughout the year, including coupon codes, free shipping, and discounted frames. Customers can sign up for the site's email newsletter to stay up-to-date on the latest promotions.

Reputation has a generally positive reputation online, with many customers praising the site's affordability and customer service. However, some customers have reported issues with the quality of the frames and the accuracy of the prescription.

Payment Options accepts a variety of payment options, including credit card, PayPal, and Google Pay. Additionally, the site uses secure encryption to protect customer information.

Loyalty Programs does not currently offer a loyalty program for customers.

Customer Reviews

Customer reviews on are mixed, with some customers reporting issues with the quality of the frames and the accuracy of the prescription. However, many customers are happy with the affordability and customer service.

Community Involvement does not have any visible community involvement or charitable initiatives at this time.

Shipping and Costs offers free standard shipping on all orders over €55. Orders under €55 are subject to a flat rate shipping fee of €5. Additionally, express shipping is available for an additional fee. Customers can expect orders to arrive within 7-14 days, depending on the shipping method selected.

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