Users Voice for Fragrancedirect

59% users rated Terrible
6% users rated Poor
1% users rated Average
1% users rated Very Good
33% users rated Excellent
Pie Chart Review Representation for Fragrancedirect
Fragrancedirect Overall rating
Customer Support
Pricing
Returns/Refunds
User Interface
Quality

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Review article published on: 10 Sep 2019

Last updated by on 08 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Sep 2022 2 3.9 4.5 2.4 3.8 4.8
Oct 2022 5 4.7 4 2.6 4 4.2
Nov 2022 1.9 3.8 4.2 4 3.3 3.9
Dec 2022 5 5 5 5 5 5
Mar 2023 1.8 4.2 4.1 2.6 2.7 3.1
Line Chart for Rating of peer stores

fragrancedirect.co.uk

everyplate.com

pureformulas.com

pharmapacks.com

banggood.com

jomashop.com

Detailed Fragrancedirect Review by

Introduction

Fragrancedirect.co.uk is a leading online retailer of discounted fragrances, beauty products, and skincare items. With over 14,000 products available at unbeatable prices, it offers consumers a one-stop-shop for all their beauty needs. Established in 1993, Fragrance Direct has grown to become one of the UK’s most popular beauty destinations, and offers customers an extensive range of products from trusted brands.

Pros and Cons

Pros:
  • Wide range of products available
  • Competitive prices
  • Easy-to-use website
  • Fast and reliable delivery
Cons:
  • Some products may be out of stock or discontinued
  • Customer service can be slow to respond during peak periods

User Experience

Fragrancedirect.co.uk offers a user-friendly, easy-to-navigate website. Visitors can browse the site by category, brand, and product type, and there are plenty of filters and search options available to help find the perfect product. The site is also mobile-friendly, ensuring that customers can shop on-the-go.

Pricing and Value for Money

Fragrance Direct is known for offering some of the best prices on the market. The site provides high-quality products at significantly lower prices than high street stores, making it an excellent choice for bargain hunters looking to save money on beauty products.

Alternatives

Other popular online retailers in the UK include Boots, Superdrug, and Feelunique. While these stores offer a similar range of beauty products, they may not always have the same competitive pricing as fragrancedirect.co.uk.

Customer Service

Fragrance Direct’s customer service team can be contacted via phone, email, and live chat. However, during peak periods, it can take longer than expected to receive a response, and the site does not offer a callback option. Nevertheless, the team is always helpful, friendly, and strives to resolve issues quickly and efficiently.

Product Quality and Selection

With over 14,000 products available from more than 500 brands, fragrancedirect.co.uk offers customers a vast selection of beauty products. From toiletries to makeup and skincare, the site provides a wide range of options to suit all budgets and preferences. In terms of quality, Fragrance Direct only stocks genuine products from trusted brands, ensuring that customers always get the real deal.

Website Usability

Fragrancedirect.co.uk is easy to use, providing customers with a hassle-free shopping experience. The site is well-organized and easy to navigate, with filters and search options that make it easy to find the right products quickly.

Returns and Exchanges

Fragrance Direct accepts returns within 90 days of purchase, provided that the product is in its original, unopened condition. Customers can request exchanges or refunds via the site’s returns portal, and returns are usually processed within 10 days.

Promotions and Discounts

Fragrance Direct regularly runs special promotions and discounts on a range of products, with deals updated weekly on the website’s homepage. Customers can also sign up for the site’s newsletter to receive exclusive discounts and promotional codes.

Reputation

Fragrance Direct has been in business for over two decades and has built a reputation for offering high-quality products at unbeatable prices. The site has received an average rating of 4.5 stars on Trustpilot, with many customers praising its excellent customer service, easy-to-use website, and fast delivery times.

Payment Options

Fragrance Direct accepts payments via all major debit and credit cards, as well as PayPal. The site uses SSL encryption technology to ensure that all transactions are safe and secure.

Loyalty Programs

Fragrance Direct does not currently offer a loyalty program, although customers can sign up for the site’s newsletter to receive exclusive discounts and promotional codes.

Customer Reviews

Fragrance Direct has an average rating of 4.5 stars on Trustpilot, with customers praising the site’s extensive range of products, competitive prices, and excellent customer service.

Community Involvement

Fragrance Direct does not currently have any formal community involvement programs, although the site does offer customers the opportunity to sign up for its newsletter, follow its social media accounts, and leave reviews on Trustpilot.

Shipping and Costs

Fragrance Direct offers free standard delivery to the UK on orders over £25, with most orders delivered within 3-5 working days. Next day delivery is also available for an additional fee, and international delivery is available to select countries for an additional charge.

Fragrancedirect Recent User Reviews

User Rating

5 stars

14

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Reviewer Name: JL

Review Submission Date: 2022-12-13

Review Title: Damaged on delivery been trying to get…
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Review Description: Damaged on delivery been trying to get a response from seller but haven't responded. Item is still useable hence the 3 stars.

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Reviewer Name: Lavinia Hopkins

Review Submission Date: 2022-12-13

Review Title: I placed an order on 4/12 and have not…
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Review Description: I placed an order on 4/12 and have not received it. No notification of when it will be delivered or by whom. Tried to contact via email and zero response. Telephone number is automated saying nobody is available. This is friking disgusting. Take you money and then unwilling to engage when there is a problem - such as no delivery. Seems like I’ve been duped!

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Reviewer Name: john todd

Review Submission Date: 2022-12-12

Review Title: sorted my delivery in the end
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Review Description: sorted my delivery in the end. great price for perfume would be more strars if they answered phones. but fair play it got sorted

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Reviewer Name: G.l.c

Review Submission Date: 2022-12-10

Review Title: Disgusting
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Review Description: My order got stolen out of the box on the way to my adress I did a complaint against the delivery company and then contacted fragrance direct I sent pics of my ripped open box as requested I then signed the forms they sent me to start an investigation into the matter. This was on the 10th November I have heard nothing from them and keep having my emails ignored its disgusting the way I'm being treated and I will never shop here again.

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Reviewer Name: Jb

Review Submission Date: 2022-12-09

Review Title: Don't know why my last review gone so…
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Review Description: Don't know why my last review gone so now I have to do it again I didn't get my order 100934256 royal mail left it on doorstep told me to contact seller they told me to contact royal mail money gone item gone cheers to both

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Reviewer Name: Ben Evans

Review Submission Date: 2022-12-09

Review Title: AVOID
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Review Description: My order hasn't been dispatched after 4 days, ive been trying to get through to someone on the phone for 2 days but all i get is an automated message say that no agents are available and to call back later.I am going through through Paypal to get my money back. Not Ideal!

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Reviewer Name: ami c

Review Submission Date: 2022-12-08

Review Title: Still waiting 2 weeks later
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Review Description: Bought perfume 26th of November, tracked 48 hour delivery. It is now December 9th and I haven't received them. Tracking has not been updated since November 27th and I've called and emailed to no avail. Absolutely ridiculous. When I called 5 days ago I was told I'd be contacted in 2 days after they "investigated" yet I still have not received any sort of communication. Wish I'd read reviews before ordering.

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Reviewer Name: Klaudia Mik

Review Submission Date: 2022-12-08

Review Title: FAKE PERFUMES
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Review Description: £23 for 200ml Calvin Klein ONE? Hmmm it can't be true. Be aware, they are selling fake perfumes. I'm glad that my parcel arrived complety smashed (no protecton) No cellophane at all!

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Reviewer Name: maurice capewell

Review Submission Date: 2022-12-07

Review Title: Delivery very poor Evri tol would…
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Review Description: Delivery very poor Evri tol would believer next working day that was Monday complained ro fragrance direct told to wait 3 to 5 days so claim refund from PayPal beware

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Reviewer Name: Gillian Hawkins

Review Submission Date: 2022-11-30

Review Title: Beware of return system
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Review Description: Hi first time user. Is it legit ? Bought the wrong aftershave. Returned same day with pre paid label. 3 weeks later disappeard just usually fob off. Stick to more worthy sites in future. Monsoon / Disney. Soon as label is scanned. Refund done. !! Something just not right. Beware with refunds