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Introduction: is an online marketplace for fresh seafood, poultry, meat, and other food products that are sourced directly from farmers and fishermen across India. By eliminating intermediaries and cold storage facilities, the company promises to deliver the freshest and healthiest food to its customers within hours of harvest or slaughter. With a focus on quality, sustainability, and convenience, the platform aims to revolutionize the way people buy and consume food.

Pros and Cons:

  • Freshtohome offers a wide range of high-quality food products, including antibiotic-free chicken, grass-fed beef, organic vegetables, and exotic seafood.
  • The platform guarantees freshness and hygiene, thanks to its direct sourcing and strict quality control measures.
  • Customers can schedule their deliveries at a time and location of their choice, making it easy to fit into their busy lifestyles.
  • Freshtohome has a user-friendly website and mobile app that allow for easy browsing, ordering, and tracking of orders.
  • The prices of some products on Freshtohome are higher than those of traditional retail stores.
  • The platform has limited coverage, with delivery available only in select cities across India.
  • Some customers have complained about delayed or incomplete deliveries, although the company has been quick to address such issues.

User Experience:

Freshtohome offers a seamless and hassle-free user experience, with a well-designed website and mobile app that make it easy for customers to browse and order their preferred products. The platform provides detailed descriptions and images of each product, along with pricing, weight, and nutritional information. Customers can choose from a variety of payment options, including cash on delivery, online payments, and wallets. Freshtohome also provides timely updates on the status of each order, including estimated delivery time and real-time tracking.

Pricing and Value for Money:

The pricing of products on Freshtohome is generally higher than that of traditional retail stores due to the company's focus on quality and freshness. However, many customers find that the premium is worth the convenience and health benefits of buying directly from farmers and fishermen. Freshtohome also offers occasional discounts and promotions, as well as loyalty programs for its repeat customers.


Some alternative online grocery and food delivery services in India include BigBasket, Grofers, Swiggy, and Zomato. However, Freshtohome distinguishes itself from these competitors by its focus on fresh and sustainable food, as well as its direct sourcing and quality control measures.

Customer Service:

Freshtohome has a responsive and helpful customer service team that is available through various channels, including phone, email, and chat. The company also maintains an active social media presence on platforms like Facebook, Twitter, and Instagram, where customers can reach out with their queries and feedback. Freshtohome has a strong commitment to customer satisfaction and has received many positive reviews for its prompt responses and resolution of issues.

Product Quality and Selection:

Freshtohome prides itself on offering the freshest and healthiest food products, including antibiotic-free chicken, chemical-free vegetables, and sustainably caught seafood. The company sources its products directly from trusted farmers and fishermen across India, and conducts rigorous testing and quality checks to ensure that they meet its high standards. Freshtohome also offers a wide selection of products, with many rare and exotic choices that may not be available in traditional stores.

Website Usability:

Freshtohome has a well-designed and user-friendly website that allows customers to browse, search, and filter products easily. The website is optimized for both desktop and mobile devices, and the pages load quickly and smoothly. The website also provides helpful information on each product, such as its origin, nutrition facts, and cooking tips. Customers can also easily track their orders and contact customer service through the website.

Returns and Exchanges:

Freshtohome has a flexible returns and exchange policy that allows customers to return or exchange any products that do not meet their expectations. Customers can initiate the return process through the website or by contacting customer service within a specified time frame. Freshtohome will either offer a refund or a replacement based on the customer's preference.

Promotions and Discounts:

Freshtohome offers occasional promotions and discounts on its website and social media channels. Customers can also sign up for the company's loyalty programs to earn points and rewards for their repeat purchases. Freshtohome also offers referral programs that incentivize customers to invite their friends and family to the platform.


Freshtohome has a strong reputation for its commitment to quality, freshness, and sustainability. The company has received many positive reviews and ratings from customers on various platforms, including Google, Facebook, and Trustpilot. Freshtohome has also won several awards and recognitions for its innovative and socially responsible business model.

Payment Options:

Freshtohome accepts various payment options, including cash on delivery, online payments through credit/debit cards, net banking, and wallets like Paytm and Mobikwik. The platform uses secure and encrypted payment gateways to protect its customers' financial information.

Loyalty Programs:

Freshtohome offers loyalty programs that allow customers to earn points and rewards for their repeat purchases. Customers can redeem their points for discounts, free products, and other perks. The loyalty programs also encourage customers to refer their friends and family to Freshtohome, earning additional points and rewards.

Customer Reviews:

Freshtohome has received many positive reviews from its customers, who appreciate the platform's focus on quality, freshness, and sustainability. Customers have praised the taste and texture of the products, as well as the convenience and flexibility of the delivery options. Some customers have also provided constructive feedback on areas for improvement, such as expanding the coverage area and improving the packaging.

Community Involvement:

Freshtohome is committed to supporting local farmers and fishermen and promoting sustainable agriculture and fishing practices. The company works closely with its partners to ensure fair and transparent pricing and to encourage responsible use of resources. Freshtohome also supports various social and environmental causes, such as education, healthcare, and wildlife conservation.

Shipping and Costs:

Freshtohome provides fast and reliable shipping to select cities across India, with delivery within hours of harvest or slaughter. The company charges a nominal fee for shipping, which varies depending on the order size and delivery location. Customers can also choose to pick up their orders from select pickup points, which may be more cost-effective. Overall, Freshtohome provides competitive pricing and value for money, given its focus on quality and freshness.

Vrushali Rakhunde Senior Content Editor

Hello, I am Vrushali Rakhunde, a news editor and reporter at Askemoffers. With a passion for creating compelling content, I have gained extensive experience in various writing roles. I worked as a Copywriter...