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Introduction is an online health and wellness e-commerce store that offers a wide range of products ranging from personal care, skincare, hair care, baby care to health supplements. With a user-friendly interface and a vast selection of products, claims to provide its users with everything they need to maintain their health and wellness.

Pros and Cons

  • Wide Selection: offers a wide selection of health and wellness products that cater to different needs.
  • Quality Products: The platform only provides products from reliable and reputable brands, giving consumers the assurance of the quality.
  • Convenient Shopping: The platform is easy to navigate, and users can search for specific products on the website easily.
  • Expensive: Some products on are relatively pricey compared to other e-commerce platforms and brick-and-mortar stores.
  • Delivery Times: The delivery times for orders placed on may take longer than expected.
  • No Cash on Delivery Option: does not offer the option for cash on the delivery payment method.

User Experience's user interface is user-friendly, with products arranged in categories and subcategories, making it easy to navigate the website. Also, users can find products by searching with keywords, brands or by health concerns. Furthermore, the website is well laid out, with vibrant colours, compelling product images and informative product descriptions.

Pricing and Value for Money's prices are slightly higher than similar products offered elsewhere; however, the website often runs promotions and discounts that make them more affordable. Additionally, offers value for money by offering genuine products, which guarantees that consumers get their money's worth.

Alternatives's alternatives include Amazon, Flipkart, Nykaa, and Mamaearth.

Customer Service's customer service is responsive and provides prompt resolutions to customers' complaints. Users can contact the customer service team via the 'Contact Us' page on the website or phone.

Product Quality and Selection offers a vast selection of health and wellness products from reliable and reputed brands. The platform ensures the quality and authenticity of its products by sourcing from only trustworthy sources.

Website Usability

The website is easy to use, with an intuitive layout, fast loading times, and responsive pages.'s website navigation features make it easy for users to find what they're looking for.

Returns and Exchanges has a clear and transparent return and exchange policy. Users can initiate a return or exchange request by contacting customer service or raising a return request on the website. However, consumables, such as medicines, supplements, and baby food, are not eligible for return.

Promotions and Discounts offers promotional sales and discounts, which provide users with the opportunity to purchase quality health and wellness products at an affordable price.

Reputation has a good reputation for providing quality health and wellness products. They maintain a high standard in sourcing their products and provide reliable and fast delivery services.

Payment Options accepts various payment options, including credit and debit cards, net banking, and digital wallets.

Loyalty Programs does not offer a loyalty program at this time.

Customer Reviews

Customer reviews on are mixed, with some praising the quality and authenticity of products, while others complain about late delivery times.

Community Involvement's involvement in the community is not prominently displayed on the website.

Shipping and Cost offers free shipping on orders above a particular amount, with delivery times ranging from 1-7 working days. However, users should note that delivery delays may occur due to unforeseen circumstances.

Surbhi Gupta Senior News Reporter

Hi, I'm Surbhi Gupta, currently working as a Senior News Reporter at With a Bachelor's Degree in Mass Communication and Journalism, I started my career in 2012 as a content writer at BPT...