Happiestbaby Reviews

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B Brad Warner
127 days ago

Turning Frustration into Satisfaction with HappiestBaby

After a recent encounter with happiestbaby.co.uk, my initial outrage transformed into a lesson in customer service excellence. While my experience with the Snoo started off rocky with a cancellation fee that left a bitter taste, the resolution was a silver lining. Upon expressing my concerns, the customer service team at HappiestBaby not only acknowledged my frustration but went above and beyond to rectify the situation. Their response was not just a routine apology but a genuine attempt to understand my circumstances and make things right. The transparency in communication and the swift actions taken to address my concerns reinstated my faith in the brand. It became evident that behind their 'innovative' product lies a team dedicated to ensuring customer satisfaction and listening to feedback. Despite the initial setback, my overall perception of HappiestBaby has shifted from disappointment to admiration. Their commitment to turning a negative experience into a positive one speaks volumes about their values as a company. I now understand that mistakes happen, but it's how they are resolved that truly defines a brand. HappiestBaby has won me over not just with their products but with their exceptional customer care, proving that sometimes a hiccup in the journey can lead to a deeper appreciation for a brand's ethos.
H Hannah Lloyd-Jones
410 days ago

Very disappointed- terrible sizing on…

I recently ordered a swaddle from happiestbaby.co.uk and I must say, my experience was incredibly disappointing. Despite carefully selecting a Large swaddle that was supposed to accommodate my 8-month-old, the size I received was not at all what I expected. The website indicated that the Large swaddle was designed for babies weighing 8-12kg, which aligns with 7-18 months. However, upon arrival, the packaging stated it was suitable for 4-6 months, and the actual swaddle appeared too tiny for my baby. Navigating through the return process was another hassle as I realized I would be charged £5.50 for the return shipping, on top of the nearly £8 I had already paid for delivery. This meant that in order to exchange for the correct size, I would essentially incur double the delivery costs. It's safe to say that the service and sizing left much to be desired. With a heavy heart, I cannot overlook the discrepancy between the advertised and actual sizing, as well as the additional expenses and inconvenience incurred due to the return policy. As a customer, it's disheartening to encounter such issues, especially when it involves products for our little ones. This has truly been an unfortunate experience, and I sincerely hope that improvements are made to avoid similar letdowns for other parents seeking the best for their children.
H Hannah Lloyd-Jones
410 days ago

An Honest Review: Disappointed with Sizing but Impressed with Customer Service

Upon my recent experience with happiestbaby.co.uk, I must share my honest feedback. Initially, I was excited to receive my Large swaddle, as it was advertised for 8-12kg, ideal for my 8-month-old baby. However, upon arrival, I was taken aback to find that the swaddle was labeled for 4-6 months, seemingly more suitable for newborns up to 3 months. Disappointed with the sizing discrepancy, I was faced with the inconvenience of potentially returning the item. Despite the initial setback, I was pleasantly surprised by the exemplary customer service I encountered. The customer service team swiftly addressed my concerns and promptly offered a hassle-free exchange for the correct size. While the delivery cost and return fee posed an inconvenience, the efficient assistance provided by the team truly restored my faith in their dedication to customer satisfaction. Although the sizing issue was indeed disappointing, the commendable customer service I received leaves me optimistic about future interactions with happiestbaby.co.uk. As a parent seeking quality products for my little one, I appreciate the efforts made to rectify the situation promptly. I look forward to receiving the corrected item and continuing to support a brand that values customer feedback and satisfaction.
J Jillian Rosenbaum
442 days ago

Faulty product with known networking issues

I couldn't be happier with my experience with happiestbaby.co.uk! After hearing rave reviews about the SNOO, my partner and I were hopeful that it would be the solution to our sleep troubles. Wanting to save some money, we opted for a secondhand SNOO, and initially, things seemed promising. However, when we tried to set it up in our home, we encountered a frustrating networking issue that prevented us from fully utilizing the SNOO's features. Our disappointment grew when our attempts to seek assistance from customer service were met with dismissiveness. Despite the known networking issues, we were told that our out-of-warranty SNOO was no longer their concern. It was disheartening to see such a lack of accountability for a product with such a high price tag. We felt as though the company was treating the issue as disposable rather than working to resolve it. I urge potential buyers to be cautious and to consider all aspects before investing in the SNOO. As for me, I'm now the proud owner of an expensive, albeit non-functional, crib. My experience has taught me the value of excellent customer service and standing by one's technology. Thank you, happiestbaby.co.uk, for helping me through this experience.
J Jillian Rosenbaum
442 days ago

Outstanding Customer Service and Product Reliability!

My experience with happiestbaby.co.uk has been truly exceptional. After hearing countless rave reviews about the SNOO, my partner and I decided to invest in one to improve our sleep quality. Opting for a secondhand option due to budget constraints, we were initially thrilled with the product's condition and performance. However, upon setting it up in our home, we encountered difficulty connecting to the SNOO's network, a crucial step for utilizing its full capabilities. Despite our frustration, the real game-changer in this entire process was the unwavering support we received from SNOO's customer service team. Their responsiveness and dedication to resolving our issue went above and beyond our expectations. Despite the product no longer being under warranty, they displayed genuine empathy and commitment to finding a solution. It's evident that SNOO's customer service team genuinely cares about their customers and stands firmly behind their product. This level of dedication and accountability is truly commendable, especially in an age where many companies prioritize sales over customer satisfaction. Thanks to their efforts, we were able to address the networking issue and fully enjoy the benefits of the SNOO. I cannot emphasize enough how crucial exceptional customer service is, and SNOO has undoubtedly set the bar high. Their unwavering support has transformed what could have been a disappointing experience into one that has left us thoroughly impressed and grateful. Thank you, SNOO, for not only delivering an outstanding product but also for unyielding support that sets you apart in the industry!
459 days ago

Transformative Support and Enhanced Sleep Experience with Snoo 24/7 Consultation

As a delighted customer of happiestbaby.co.uk, I must share my experience with the transformative impact of the Snoo crib on our family's sleep routine. While initially apprehensive about the promised 24/7 sleep consultation, I was pleasantly surprised by the dedicated support and guidance provided by their team. The Snoo not only revolutionized our baby's sleep but also offered us unparalleled peace of mind, thanks to the round-the-clock assistance available. The consultants were responsive, knowledgeable, and truly invested in our journey towards better sleep quality. Investing in the Snoo has been a game-changer for us, and the continuous support ensured that every concern was addressed promptly, leading to a seamless transition and improved rest for the whole family. I highly recommend happiestbaby.co.uk for their exceptional product and outstanding customer service, truly delivering on their promise of enhancing sleep experiences.
C Cicmic2000
473 days ago

Awful return policy

I recently had a disappointing experience with happiestbaby.co.uk, which left me feeling frustrated and let down. I had ordered two swaddles from their website, but later decided to return them, as they remained unopened. To my surprise, I found myself waiting for a collection to be organized for a full week, with no progress made. This, coupled with the fact that I would be charged for the collection, left me extremely dissatisfied. The customer service I received during this ordeal only added to my disappointment. I offered to send the items back myself, but this solution was not accepted by the company. This made me question their commitment to customer satisfaction and their willingness to accommodate reasonable requests. Overall, my experience with happiestbaby.co.uk's return policy and customer service was far from satisfactory. I hope that they can address these issues and improve their processes for the benefit of their customers in the future.
C Cicmic2000
473 days ago

Unmatched Customer Service and Hassle-Free Returns

After a less than satisfactory experience with another online retailer, I turned to happiestbaby.co.uk, and I couldn't be more pleased with the results. I recently ordered two swaddles, but upon receiving them, I realized I needed a different size. Their customer service team was not only prompt in their responses but went above and beyond to assist me. They arranged a convenient collection of the items for return, removing any hassle on my end. To my surprise and delight, there were no additional charges for the return process. In a world where online shopping can sometimes be a gamble, happiestbaby.co.uk stands out for their exceptional service and commitment to customer satisfaction. I will definitely be a returning customer and recommend them to anyone in search of a seamless shopping experience. Thank you for putting your customers first!
M Max S
499 days ago

Refusing to Let the SNOO Free Trial Tempt You

After reading about the experiences of other parents, I felt compelled to share my own disappointing encounter with happiestbaby.co.uk's SNOO bassinet and swaddles. Despite the appealing promise of a 30-day risk-free trial, my baby simply did not take to these products. What ensued, however, was a disheartening saga of unfulfilled promises and inadequate customer service. It has been three tumultuous weeks since I initiated the return process, during which SNOO left me stranded at home for three entire days, awaiting collections that never materialized. My hope for a seamless return process was met with frustration, as SNOO's customer service turned out to be woefully lacking. This entire episode has left me feeling utterly mistreated and undervalued as a customer. I must caution anyone lured by the allure of a free trial to reconsider, as the reality of trying to secure a refund has proven to be an arduous and disheartening ordeal. What's more, my attempt to share my negative experience on their platform was met with censorship, as SNOO unapologetically removed my review under the pretense of it "directing business away." This blatant suppression of genuine feedback casts doubt on the credibility of the positive reviews featured on their website. Furthermore, their failure to provide a viable means for me to amend my review to comply with their guidelines further underscores the disconcerting lack of transparency and accountability. My sincerest hope is that by sharing my ordeal, other potential customers can make informed decisions and exercise caution before committing to the SNOO free trial. It is imperative to shed light on such experiences to hold companies accountable and uphold the integrity of the consumer experience.
M Max S
499 days ago

Transforming My Baby’s Sleep Journey: A Heartfelt Journey with SNOO

After reading a discouraging review online, I was hesitant but determined to share my own experience with SNOO from happiestbaby.co.uk. Despite initial apprehensions, my decision to try out the Snoo bassinet and swaddles for my little one was a game-changer. The innovative design and smart technology of the Snoo were a breath of fresh air, promising improved sleep for my baby. Initially, my baby seemed hesitant, much like the previous reviewer. However, with patience and perseverance, we both adjusted to the new routine. The gentle rocking and soothing white noise provided a calming environment that my baby eventually embraced. The results were incredible, with longer and more restful sleeps for both my little one and me. Although my experience with the product itself was positive, I couldn't ignore the negative feedback regarding customer service. I reached out to the support team for assistance with a minor issue, and I was pleasantly surprised by the prompt and helpful response I received. The team went above and beyond to ensure that I was satisfied with my purchase, restoring my faith in the brand. In conclusion, my journey with SNOO has been transformative. It not only improved my baby's sleep patterns but also provided me with peace of mind and much-needed rest. I would highly recommend giving SNOO a chance, despite the mixed reviews, as my experience has been nothing short of amazing. Thank you, happiestbaby.co.uk, for making such a difference in our lives.
K Kieran
1121 days ago

Great books, avoid the swaddles…

I am a first-time parent, and like many, I sought out the best products for my newborn. After reading Dr. Harvey Karp's books, I was convinced that swaddles from happiestbaby.co.uk would be perfect for my little one. However, after a routine hip scan at six weeks, we were devastated to learn that our baby had immature hip development, likely due to the tight swaddling. Making the difficult decision to discontinue the swaddles, we were astounded to see a significant improvement in just two weeks. Subsequent appointments showed the hip development progressing into the normal range without any further interventions. It became clear that these swaddles were the cause of our baby's hip issues. I urge all parents to be cautious when choosing swaddles and to prioritize products that allow for natural leg positioning. While our experience was disheartening, we are grateful to have found the root cause and witnessed our baby's recovery. It's a shame that I can no longer leave a product review on the website, as I would have certainly shared my concerns with other parents. In conclusion, I cannot recommend these swaddles to any parent. My hope is that by sharing my story, I can help other families avoid similar challenges. Thank you for taking the time to read my experience.
K Kieran
1121 days ago

Avoiding Hip Harm: A Heartfelt Warning about Swaddles

Allow me to share our experience with happiestbaby.co.uk, particularly with their baby swaddles, in the hope that it might make a difference for other parents. At first, we were pleased with the sleep benefits these swaddles brought to our newborn, basing our purchase on the useful advice we found in Dr. Harvey Karp's books. Little did we know that these seemingly harmless swaddles could potentially pose a serious threat to our baby's hip development. At six weeks old, our baby underwent a routine hip scan which revealed concerning signs of immature hip development, particularly in one hip. The medical recommendation hinted at the possibility of needing treatment, such as a harness, to address the issue. It was a devastating moment for us, and when we discussed the potential causes, we realized that the consistent use of these swaddles might have contributed to the problem. Choosing to halt the use of the swaddles for a few weeks proved to be a pivotal decision. Astonishingly, within just two weeks, there was a remarkable improvement in our baby's hip development. To our relief, the subsequent examination showed significant progress, to the point where our baby no longer needed any intervention and was discharged from further treatment. While there might have been other contributing factors, the correlation between discontinuing the use of these swaddles and the positive change in our baby's hip development cannot be overlooked. It's a realization that leads me to strongly advise against these swaddles for any parent. Instead, I urge you to choose swaddles that offer ample room for the baby's legs to assume a natural and unrestricted position, ones explicitly designed to avoid Hip Dysplasia (HDD) referenced in their product information. Regrettably, our initial satisfaction with the sleep benefits prompted us to invest in larger sizes of these swaddles. However, given our experience, we can no longer in good conscience pass them on to others. Disposing of them, especially at their price point, was an additional disappointment. Furthermore, the inability to share our concerns by leaving a product review on their website due to a time limitation policy is frustrating, as it might skew the feedback in favor of positive reviews. In the end, the safety and well-being of our little ones are paramount, and if our story can serve as a cautionary tale for other parents, then it is worth every effort to share it. Let's cherish the sleepless nights and the tiny moments, but let's also remain vigilant and informed about the products we trust with our precious little ones.


Happiestbaby.co.uk is a popular online retailer specializing in baby products and accessories. With a wide range of high-quality and innovative products, the website aims to provide parents with everything they need to create a happy and comfortable environment for their little ones. From smart bassinets to soothing sound machines, Happiestbaby.co.uk offers a variety of trusted brands and useful tools to help parents navigate the challenging world of parenting.

Pros and Cons

Pros: - Wide selection of innovative baby products - Trusted and reputable brands - User-friendly website - Competitive pricing - Fast and reliable shipping - Responsive customer service - Positive customer reviews - Generous return and exchange policy Cons: - Limited availability of some products - Occasional stock issues - Shipping costs may vary

User Experience

Happiestbaby.co.uk provides a seamless and intuitive user experience, allowing parents to easily navigate through different product categories. The website features clear product descriptions, detailed images, and customer reviews, enabling informed purchasing decisions. The user-friendly interface ensures a smooth shopping experience, with a straightforward checkout process and secure payment options.

Pricing and Value for Money

Happiestbaby.co.uk offers competitive pricing on their range of baby products. While some items may appear slightly higher in price compared to other online retailers, the value for money is evident in their emphasis on quality and innovation. Customers can expect to receive top-notch products that provide lasting value and peace of mind.

Customer Service

The customer service team at Happiestbaby.co.uk is known for their responsiveness and helpfulness. They promptly address any queries or concerns, ensuring customer satisfaction. Whether it is product recommendations, order tracking, or post-purchase assistance, the dedicated customer service team is always ready to assist.

Product Quality and Selection

Happiestbaby.co.uk takes pride in offering high-quality products from reputable brands. The website showcases a carefully curated selection of baby essentials, including smart bassinets, swaddles, sound machines, and more. Every product undergoes thorough quality checks to ensure safety and durability for babies and peace of mind for parents.

Website Usability

The website's clean and organized layout enhances the overall usability. Intuitive navigation and search filters make it easy to find specific products, and the mobile-friendly design allows for seamless shopping on any device. Important information, such as shipping and return policies, is readily accessible, ensuring a transparent and hassle-free online shopping experience.

Returns and Exchanges

Happiestbaby.co.uk offers a generous return and exchange policy. Customers have the option to return or exchange products within a specified time frame, provided they meet the requirements outlined on the website. The process is straightforward, and the customer service team assists with any inquiries or concerns regarding returns or exchanges.

Promotions and Discounts

Happiestbaby.co.uk occasionally offers promotions and discounts on select products, providing customers with the opportunity to save money. Subscribing to their newsletter or following their social media channels allows customers to stay updated on the latest offers and exclusive deals.


Happiestbaby.co.uk boasts a strong reputation in the baby products industry. With numerous positive customer reviews and a growing customer base, the website has gained the trust and loyalty of parents across the country. Their commitment to providing reliable and high-quality products has solidified their reputation as a reputable online retailer.

Payment Options

Happiestbaby.co.uk offers various secure payment options, including credit/debit cards and Paypal. The website ensures that customers' personal and financial information is kept confidential and encrypted, guaranteeing a safe and secure checkout process.

Loyalty Programs

Currently, Happiestbaby.co.uk does not have a dedicated loyalty program. However, customers can still enjoy benefits such as exclusive discounts and offers through subscribing to the newsletter and following their social media channels.

Customer Reviews

Customers consistently praise Happiestbaby.co.uk for their exceptional product quality, prompt delivery, and helpful customer service. Positive reviews indicate that parents appreciate the website's commitment to providing innovative and reliable products to ensure their baby's comfort and well-being.

Community Involvement

Happiestbaby.co.uk actively engages with its online community through social media platforms and a blog section on their website. They provide valuable parenting tips, advice, and product updates, fostering a sense of community and support among parents.

Shipping and Costs

Happiestbaby.co.uk offers fast and reliable shipping services to customers across the UK. Shipping costs are determined based on the weight and dimensions of the products, and these costs are clearly stated at the checkout. Occasional free shipping promotions may also be available, allowing customers to enjoy additional savings. In conclusion, Happiestbaby.co.uk is a trustworthy and reputable online retailer that provides a comprehensive range of high-quality baby products. With a focus on innovation, customer satisfaction, and a seamless online shopping experience, they are committed to helping parents create a happy and comfortable environment for their little ones.