Users Voice for Instacart

15% users rated Terrible
5% users rated Poor
20% users rated Average
10% users rated Very Good
50% users rated Excellent
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Instacart Overall rating
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Review article published on: 20 Jul 2019

Last updated by on 10 Mar 2023

"The two things I love most about what I do is that I help people and I solve problems - it’s as simple as that. I help my organizations develop effective, relevant marketing content."
Dec 2022 5 5 5 5 2.2 5
Jan 2023 5 2 4.1 1.7 5 1.4
Feb 2023 5 1 5 5 1.3 1.3
Mar 2023 5 5 5 5 1.2 5
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Detailed Instacart Review by


Instacart is a dominant player in the online grocery delivery industry, offering customers an efficient and convenient way to purchase groceries from their favorite retailers. The San Francisco-based company was founded in 2012 and has rapidly expanded across the US and Canada.

Pros and Cons

Pros: Instacart offers a wide variety of grocery items, including fresh produce and meat, as well as household essentials. The delivery times are flexible, and customers can receive their orders within an hour or schedule them for a later time. Moreover, Instacart provides affordable delivery fees and options for personal shoppers to help customers with their shopping needs. Cons: The delivery fees can be pricey for customers who prefer recurring orders. Some customers have reported occasional delays or missed items in their orders. Also, the selection of products varies depending on the grocery store the customer chooses on Instacart.

User Experience

Instacart has a user-friendly website and mobile app, making it easy for customers to browse and purchase their groceries. Customers can choose their preferred delivery date and time, as well as the option to choose add-on items during the checkout process.

Pricing and Value for Money

Instacart provides affordable delivery fees, and the pricing of the grocery items is competitive. Customers can save money by opting for a yearly Instacart Express membership that offers free delivery on orders over $35.


Some of the main competitors of Instacart are Amazon Fresh, Walmart Grocery, Shipt, and FreshDirect. These companies offer similar online grocery delivery services, but the pricing, product selection, and delivery options may vary.

Customer Service

Instacart has a responsive and reliable customer service team that is available 24/7. Customers can reach out to the support team via email or phone, and Instacart provides real-time updates on order status.

Product Quality and Selection

Instacart offers a diverse selection of quality grocery items, including fresh produce, meat, and dairy products from local and national retailers. The selection and availability of products may vary depending on the grocery store the customer chooses on the website.

Website Usability

Instacart's website and mobile app are user-friendly, and customers can easily search and find their preferred grocery items. The checkout process is straightforward, and customers have access to real-time updates on their order status.

Returns and Exchanges

Instacart has a flexible return and exchange policy. Customers can get a refund or exchange for any damaged or incorrect items within seven days of delivery.

Promotions and Discounts

Instacart frequently offers promotions and discounts to its customers, such as free delivery for first-time users and exclusive deals for Instacart Express members.


Instacart has a strong reputation in the online grocery delivery industry, providing its customers with efficient and convenient services. However, the company faced some backlash in 2019 after implementing a tipping policy, which resulted in a decrease in payouts for personal shoppers.

Payment Options

Instacart accepts various payment options, including major credit cards, debit cards, and PayPal.

Loyalty Programs

Instacart Express is a loyalty program that provides customers with free delivery on orders over $35, no service fees, and special deals and promotions.

Customer Reviews

The reviews of Instacart are generally positive. Customers appreciate the convenience and flexibility of the service, but some have expressed concerns about delivery delays or missing items in their orders.

Community Involvement

Instacart has partnered with Feeding America to donate millions of meals to food banks across the US during the COVID-19 pandemic. Moreover, Instacart provides its customers with the option to round up their order total to the nearest dollar and donate the difference to a local charity.


Instacart provides same-day delivery or scheduled delivery options, depending on the customer's preference.


The cost of Instacart's products and services varies depending on the grocery store the customer chooses on the website. Moreover, the delivery fees and service fees are also dependent on the customer's order total and location.